U Magic ᱨᱮᱫ ᱫᱟᱲᱮᱨᱟᱜ ᱠᱟᱹᱢᱭ: ᱢᱮᱰᱤᱠᱟᱞ ᱠᱚᱥᱢᱮᱴᱤᱠ ᱠᱞᱤᱱᱤᱠ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱥᱤᱛᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ by Elto Consultancy is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2025
U Magic ᱨᱮᱫ ᱫᱟᱲᱮᱨᱟᱜ ᱠᱟᱹᱢᱭ: ᱢᱮᱰᱤᱠᱟᱞ ᱠᱚᱥᱢᱮᱴᱤᱠ ᱠᱞᱤᱱᱤᱠ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱥᱤᱛᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ
Client: Elto Consultancy
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #162982The Design
About U Magic ᱨᱮᱫ ᱫᱟᱲᱮᱨᱟᱜ ᱠᱟᱹᱢᱭ: ᱢᱮᱰᱤᱠᱟᱞ ᱠᱚᱥᱢᱮᱴᱤᱠ ᱠᱞᱤᱱᱤᱠ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱥᱤᱛᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ
ᱥᱤᱭᱟᱹᱲ ᱚᱱᱚᱲ: U Magic ᱡᱟᱦᱟᱸ ᱪᱤᱱᱟ ᱨᱮᱭᱟᱜ Jiaojiang ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱮᱰᱤᱠᱟᱞ ᱠᱚᱥᱢᱮᱴᱤᱠ ᱠᱞᱤᱱᱤᱠ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱥᱤᱛᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱮᱫ ᱞᱮᱠᱟ ᱚᱲᱟᱜ ᱥᱤᱛᱟᱨ ᱟᱨ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱠᱚ ᱜᱮ ᱜᱟᱲᱟ ᱠᱟᱛᱮ ᱧᱮᱞᱦᱟᱸ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱶᱛᱮ ᱡᱟᱭᱜᱟ ᱟᱨ ᱩᱱᱟᱜ ᱪᱟᱨᱤᱛᱟᱭᱴᱮ ᱟᱠᱟᱱ ᱡᱟᱭᱜᱟ ᱠᱚ ᱢᱤᱫ ᱦᱚᱲᱠᱚ ᱥᱩᱦᱤ ᱞᱮᱠᱟᱛᱮ ᱛᱟᱦᱮᱸ ᱪᱚᱠᱟᱭ ᱟ ᱾ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱸᱰ ᱠᱚ ᱱᱟᱶᱟ ᱴᱷᱟᱶᱠᱟᱛᱮ ᱟᱭᱩᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱤᱫ ᱠᱚ ᱮᱴᱟᱜ ᱡᱚᱛᱚ ᱠᱚᱨᱮ ᱚᱰᱚᱠ ᱟᱨ ᱨᱮᱦᱚᱸ-ᱨᱮᱦᱚᱸ ᱠᱟᱛᱮ ᱴᱷᱟᱶᱠᱟᱛᱮ ᱟᱠᱟᱱᱟ, ᱠᱷᱟᱛᱤᱨ ᱟᱨ ᱵᱟᱹᱠᱟ ᱞᱟᱭᱤᱱ ᱠᱚ ᱦᱚᱲᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱥᱩᱨᱤᱡ ᱥᱮᱲᱮᱫ ᱥᱤᱰᱤ ᱵᱟᱨ ᱚᱰᱚᱠ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱮᱫᱼᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱡᱟᱦᱟᱸ ᱴᱷᱟᱶᱠᱟᱛᱮ ᱢᱮᱱᱟᱜ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱵᱟᱸᱫᱷᱚᱱ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱠᱚ ᱛᱮᱭᱟᱜ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ 3500K ᱨᱮᱭᱟᱜ ᱟᱹᱰᱤ ᱡᱟᱲᱤ ᱥᱮᱨᱢᱟ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱨᱮ ᱮᱴᱟᱜ ᱴᱷᱟᱸᱰᱤᱡᱚᱜ ᱠᱚ ᱫᱚ, ᱡᱟᱦᱟᱸ ᱴᱷᱟᱶᱠᱟᱛᱮ ᱥᱤᱭᱟᱹᱲ ᱟᱨ ᱚᱠᱛᱚ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱞᱟᱭᱤᱱ ᱠᱷᱚᱸᱰ ᱠᱚᱨᱮ ᱜᱟᱲᱟᱭ ᱠᱚ ᱥᱟᱡᱟᱣ ᱠᱮᱫᱼᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
U Magic ᱨᱮᱫ ᱫᱟᱲᱮᱨᱟᱜ ᱠᱟᱹᱢᱭ: ᱢᱮᱰᱤᱠᱟᱞ ᱠᱚᱥᱢᱮᱴᱤᱠ ᱠᱞᱤᱱᱤᱠ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱥᱤᱛᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ U Magic ᱨᱮᱫ ᱫᱟᱲᱮᱨᱟᱜ ᱠᱟᱹᱢᱭ: ᱢᱮᱰᱤᱠᱟᱞ ᱠᱚᱥᱢᱮᱴᱤᱠ ᱠᱞᱤᱱᱤᱠ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱥᱤᱛᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design process begins by focusing on creating the right atmosphere and spatial sequences. It blurs the boundaries between the interior and exterior, allowing the space and environment to seamlessly harmonize. By reconfiguring spatial volumes, the design establishes a new spatial order that immerses individuals in an atmosphere where they can enjoy the beautiful space without distractions.
- Dimensions & Packaging
- Based on the existing building structure, the design connects two floors by incorporating a spiral staircase that adapts to the building’s original structural constraints. This artistic staircase not only enhances spatial flow but also introduces a distinctive minimalist, avant-garde style and a fresh sensory experience.
- Tags
- Healing Space, Patient-Centric Design, Functional Aesthetics, Collaborative Workflow, Holistic Well-being
- Production Technology
- The design follows a balanced spatial construction principle to reconstruct contemporary beauty and commercial spaces using a combination of lines and curves. The transition of different blocks within the space reorganizes the structure, creating overlapping and undulating forms that evoke a sense of mystery and romance. These immersive spatial transitions unfold a captivating narrative, enhanced by the interplay of light and shadow.
- Design Challenge
- Creativity drives this design, turning the design process into a structured play of endless possibilities. To soften the overall ambiance, the lighting design opts for a warm 3500K color temperature, avoiding the starkness of overly white or cold lighting. The subtle interplay of light and shadow along the spatial lines creates a deep, layered effect, enriching the visitor's experience and enhancing the depth of the space.
- Research
- In this space, time becomes a significant yet flexible concept. The design embraces the present moment, using creative temporal dislocation to create moments where people and spaces meet and stand apart. This design approach adds a lively, rhythmic quality to the environment, weaving a captivating story that ignites the imagination.
- Inspiration
- The design of U+Magic Medical Cosmetic Institution in Jiaojiang is inspired by Aristotle's First Principle. This principle emphasizes the importance of breaking down complex problems into basic elements and then reassembling them from the ground up to find the best solution.
- Project Duration
- The project started in March 2024 and completed in June 2024 in China.
- Operation Flow
- The varying form and function create a visually striking focal point that captures attention and elevates the overall spatial feel. Each renovated area stands on its own while staying connected, catching light and encouraging creative exploration.
- Team Members
- Chief designer: Chloe Liew
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