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High Mountains Flowing Water ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2025

High Mountains Flowing Water ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

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Verified Award Winner

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Colors

The Design

About High Mountains Flowing Water ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ

ᱦᱟᱭ ᱢᱟᱩᱱᱴᱮᱱᱥ ᱯᱷᱞᱚᱣᱤᱝ ᱣᱟᱴᱚᱨ ᱫᱚ ᱢᱤᱫ ᱯᱚᱥᱴᱚᱨ ᱟᱨ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱟᱨ ᱤᱴᱟᱞᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱨᱤᱜᱟᱹᱨᱤ ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱯᱩᱨᱟᱹᱵ ᱟᱨ ᱯᱟᱪᱮ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱞᱟᱠᱪᱟᱨ ᱵᱚᱫᱚᱞ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ᱾ ᱵᱩᱨᱩ ᱟᱨ ᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱟᱠᱷᱚᱨ ᱠᱚ ᱤᱝᱞᱤᱥ ᱟᱠᱷᱚᱨ ᱥᱟᱶᱛᱮ ᱢᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱦᱚᱨ ᱛᱮ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ M ᱟᱨ W ᱟᱠᱷᱚᱨ ᱠᱤᱱ ᱢᱤᱫ ᱨᱩᱯ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱚᱢᱟᱱ ᱠᱷᱩᱸᱴᱤ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱟᱨᱟᱜ, ᱯᱩᱸᱰ ᱟᱨ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝ ᱠᱚ ᱤᱴᱟᱞᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱨ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ᱾ ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ, ᱢᱟᱹᱦᱤᱛ ᱟᱨ ᱡᱟᱭᱜᱟ ᱫᱚ ᱞᱚᱜᱚᱱ ᱩᱨᱩᱢ ᱞᱟᱹᱜᱤᱫ ᱢᱟᱨᱟᱝ ᱟᱠᱷᱚᱨ ᱛᱮ ᱚᱞ ᱟᱠᱟᱱᱟ᱾ ᱴᱚᱴ ᱵᱮᱜ, ᱯᱟᱸᱠᱷᱟ ᱟᱨ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱵᱮᱡ ᱨᱮᱦᱚᱸ ᱚᱱᱟᱜᱮ ᱧᱮᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

High Mountains Flowing Water ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ High Mountains Flowing Water ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology
This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge
This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration
This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow
The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members
Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits
LanceDesign(Guangzhou)Co.,LTD

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