What Next Primary Function: ᱵᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2025
What Next Primary Function: ᱵᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ
Client: Zero Bureau
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #164675The Design
About What Next Primary Function: ᱵᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ
Book Text: ᱢᱩᱪᱟᱹᱫ ᱧᱮᱞ ᱯᱷᱚᱞ ᱱᱚᱶᱟ ᱞᱮᱠᱷᱟᱛᱮ ᱦᱟᱛᱟᱣ ᱮᱱᱟ ᱡᱷᱚᱜ ᱢᱤᱫ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣᱠᱟᱛᱮ ᱚᱱᱟ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱪᱚᱠᱚᱨ (ᱪᱮᱛᱟᱱ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱟᱝ ᱪᱚᱠᱚᱨ ᱠᱷᱚᱱ ᱫᱷᱟᱨᱟᱣ ᱟᱠᱟᱱ ᱯᱮᱝ ᱦᱟᱹᱴᱤᱧ) ᱨᱮ ᱫᱚᱦᱚᱠᱟᱛᱮ ᱯᱨᱚ�484 ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫ ᱰᱷᱟᱞᱚᱨ ᱴᱷᱟᱶ ᱨᱮ ᱫᱚᱦᱚᱠᱟᱛᱮ ᱵᱮᱞᱮᱱᱥ ᱨᱮ ᱫᱚᱦᱚ ᱠᱟᱱᱟ, ᱦᱩᱰᱤᱧ ᱵᱚᱫᱚᱞ ᱛᱮ ᱴᱮᱱᱥᱚᱱ ᱨᱮᱱᱟᱜ ᱧᱮᱞ ᱵᱷᱟᱣ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾ ᱪᱮᱫ ᱴᱷᱮᱱ ᱞᱚᱜᱚ, ᱟᱨ ᱱᱩᱛᱩᱢ ᱦᱚᱸ, ᱢᱤᱫ ᱞᱮᱠᱷᱟᱛᱮ ᱢᱤᱫ ᱚᱠᱥᱤᱢᱚᱨᱚᱱ ᱠᱟᱱᱟ, ᱢᱤᱫ ᱯᱨᱚ�484 ᱟᱨ ᱢᱤᱫ ᱛᱮᱞᱟ ᱢᱤᱫᱮᱱ ᱡᱷᱚᱜ, ᱯᱷᱨᱤᱠᱥᱚᱱ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾ ᱟᱡ ᱛᱮᱜᱮ, ᱞᱚᱜᱚ-ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱢᱤᱫ ᱥᱚᱨᱚᱥ, ᱢᱚᱱᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱟᱫᱷᱩᱨᱟᱹ ᱟᱨ ᱢᱤᱫ ᱥᱚᱡᱷᱮ ᱨᱟᱲ ᱫᱷᱟᱹᱱᱪᱟ ᱠᱟᱱᱟ, ᱠᱚᱢ ᱢᱮᱦᱱᱚᱛ ᱛᱮ ᱰᱷᱮᱨ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱪᱮ�working ᱮᱫᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
What Next Primary Function: ᱵᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ What Next Primary Function: ᱵᱨᱮᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
- Dimensions & Packaging
- Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
- Tags
- Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
- Production Technology
- It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
- Design Challenge
- Breathing life into a business consultancy and giving it an emotional layer.
- Research
- Analysis of peer institutions and companies.
- Inspiration
- What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
- Project Duration
- Designed in late 2023.
- Team Members
- Marko Stanojevic
- Image Credits
- Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
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