Wen Shan Hai ᱚᱱᱩᱵᱷᱚᱵ ᱠᱮᱸᱫᱽᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Xiang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱯᱞᱟᱴᱤᱱᱟᱢᱵᱷᱤᱛᱨᱤ· 2025
Wen Shan Hai ᱚᱱᱩᱵᱷᱚᱵ ᱠᱮᱸᱫᱽᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
by Xiang Wang
Client: Tang Design
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
- 1,016,345
- Verified Award Winner
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The Design
About Wen Shan Hai ᱚᱱᱩᱵᱷᱚᱵ ᱠᱮᱸᱫᱽᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
ᱣᱮᱱ ᱥᱟᱱ ᱦᱟᱭ ᱫᱚ ᱢᱟᱣᱛᱟᱭ ᱛᱟᱨᱮᱞ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱵᱽᱨᱟᱱᱰ ᱚᱱᱩᱵᱷᱚᱵ ᱠᱮᱸᱫᱽᱨᱟ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱪᱚᱝᱪᱤᱝ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱫᱚ ᱥᱤᱵᱤᱞ ᱧᱮᱞ, ᱱᱤᱡᱚᱨᱟᱜ ᱡᱚᱢᱟᱲᱟᱝ ᱟᱨ ᱠᱞᱚᱵ ᱡᱟᱹᱨᱩᱨ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢᱟᱭᱟ᱾ ᱨᱟᱪᱟ ᱞᱮᱠᱟᱱ ᱥᱟᱡᱟᱣ ᱨᱮ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫ ᱪᱟᱨᱠᱚᱱᱟ ᱮᱴᱨᱤᱭᱚᱢ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱚᱨᱤᱰᱚᱨ ᱛᱮ ᱥᱩᱛᱩᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱠᱚᱨᱤᱰᱚᱨ ᱫᱚ ᱛᱷᱤᱢ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱱᱤᱡᱚᱨᱟᱜ ᱚᱲᱟᱜ ᱛᱮ ᱤᱫᱤᱭᱟ᱾ ᱫᱮᱠᱷᱟᱣ ᱠᱮᱵᱤᱱᱮᱴ ᱟᱨ ᱥᱤᱵᱤᱞ ᱧᱮᱞ ᱡᱟᱭᱜᱟ ᱠᱚ ᱢᱩᱬᱩᱛ ᱦᱚᱞ ᱵᱷᱤᱛᱨᱤ ᱛᱮ ᱢᱤᱫ ᱮᱥᱮᱫ ᱵᱮᱥᱮᱫ ᱦᱚᱨ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱵᱽᱨᱚᱱᱡᱽ ᱪᱮᱛᱟᱱ ᱛᱚᱞ, ᱢᱮᱴᱟᱞ ᱟᱨ ᱠᱟᱸᱪ ᱨᱮᱱᱟᱜ ᱠᱮᱵᱤᱱᱮᱴ ᱟᱨ ᱟᱭᱱᱟ ᱞᱮᱠᱟᱱ ᱪᱟᱫᱚᱨ ᱫᱚ ᱡᱤᱱᱤᱥ ᱵᱟᱪᱷᱟᱣ ᱠᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱟᱨᱮ ᱯᱩᱨᱵᱤᱭᱟᱹ ᱚᱲᱟᱜ ᱛᱮᱭᱟᱨ ᱨᱤᱛ ᱟᱨ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱨᱮᱱᱟᱜ ᱫᱷᱟᱸᱪᱟ ᱠᱚ ᱡᱚᱲᱟᱣᱟ᱾
The Recognition
About the A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ
Wen Shan Hai ᱚᱱᱩᱵᱷᱚᱵ ᱠᱮᱸᱫᱽᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wen Shan Hai ᱚᱱᱩᱵᱷᱚᱵ ᱠᱮᱸᱫᱽᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
- Dimensions & Packaging
- The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
- Tags
- Moutai, Experience Center, Display, Interior Deisign, Tang Design
- Production Technology
- The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
- Design Challenge
- The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
- Research
- This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
- Inspiration
- Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
- Project Duration
- The project was designed and completed in August, 2024 in Chongqing, China.
- Operation Flow
- The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
- Team Members
- Chief designer: Xiang Wang
- Image Credits
- HANMOVISION
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