Night Tale Primary Function: ᱪᱤᱛᱢᱚᱱ ᱥᱤᱨᱤᱡᱽ by Wenxu Zhao is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2025
Night Tale Primary Function: ᱪᱤᱛᱢᱚᱱ ᱥᱤᱨᱤᱡᱽ
by Wenxu Zhao
Client: Strawberry Fish Girl
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #167003The Design
About Night Tale Primary Function: ᱪᱤᱛᱢᱚᱱ ᱥᱤᱨᱤᱡᱽ
Book Text: ᱨᱟᱛᱽ ᱠᱟᱛ�ha ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱢᱤᱫ ᱪᱤᱛᱢᱚᱱ ᱥᱤᱨᱤᱡᱽ ᱡᱟᱦᱟᱸ ᱥᱴᱨᱚᱵᱮᱨᱤ ᱢᱤᱱ ᱠᱩᱲᱤ ᱨᱮᱱ ᱡᱚᱛᱚ ᱫᱚ ᱢᱤᱫ ᱡᱚᱱᱚᱢ ᱦᱟᱹᱴᱤᱸ ᱚᱠᱛᱚ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡᱽ ᱨᱮ ᱠᱚᱞ᱾ᱠᱚᱞᱟᱹ ᱟᱨ ᱥᱚᱨᱟᱭᱞ ᱫᱚ ᱢᱤᱫᱴᱟᱸ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱠᱷᱩᱞᱟ ᱴᱷᱟᱶᱟᱨ ᱠᱟᱛᱷᱟ ᱫᱚᱦᱚ ᱟ ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱫᱟᱜ ᱨᱮ ᱠᱚᱲᱟ ᱫᱚ ᱢᱟᱨᱟᱝ ᱡᱟᱱᱶᱟᱨ, ᱵᱟᱦᱟ ᱟᱨ ᱦᱟᱹᱴᱤᱸ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱚ ᱫᱚ ᱢᱚᱱ ᱨᱮᱱ ᱵᱮᱵᱚᱥᱛᱟ, ᱞᱟᱦᱟᱱᱴᱤ ᱟᱨ ᱡᱟᱱᱟᱛᱮ ᱨᱮᱱ ᱨᱩᱯᱚᱠ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱢᱚᱱ ᱠᱚ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱛᱮ ᱟᱲᱟᱝ ᱨᱮᱡᱽᱚᱞᱩᱥᱚᱱ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱦᱚᱸ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱟᱛᱚ ᱠᱚᱴᱷᱟ ᱠᱚ ᱢᱟᱨᱟᱝ ᱥᱟᱭᱡᱽ ᱨᱮ ᱚᱠᱛᱚ ᱠᱷᱚᱸᱡᱽ ᱠᱟᱱᱟ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱫᱚ ᱯᱨᱤᱸᱴ ᱞᱮᱠᱟ ᱛᱮ, ᱢᱟᱨᱟᱝ ᱯᱨᱚᱡᱮᱠᱥᱚᱱ ᱞᱮᱠᱟ ᱛᱮ, ᱟᱨᱵᱟᱝ ᱢᱤᱫ ᱤᱢᱢᱚᱨᱥᱤᱵᱷ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱞᱮᱠᱟᱛᱮ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱥᱮᱴᱮᱨ ᱠᱚ ᱩᱫᱩᱜ ᱠᱮᱫ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱮᱫ ᱟᱠᱚᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Night Tale Primary Function: ᱪᱤᱛᱢᱚᱱ ᱥᱤᱨᱤᱡᱽ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Night Tale Primary Function: ᱪᱤᱛᱢᱚᱱ ᱥᱤᱨᱤᱡᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work is an illustrated series depicting the whimsical journey of Strawberry Fish Girl on a summer night. Blending fantasy and surrealism, it invites viewers into a world where imagination flows freely. Each detail whispers fragments of an open ended tale.
- Dimensions & Packaging
- 17x22 inches (each), 600 dpi. Flexible sizing based on medium and usage.
- Tags
- illustration, children's illustration, fantasy, animals, dream world, summer night
- Production Technology
- The illustrations are digitally created using Photoshop and other graphic design software, allowing for high resolution detail and intricate artistry. The original works are large scale, designed to showcase a rich tapestry of fine details when viewed up close or projected onto expansive surfaces.
- Design Challenge
- The challenge is to artfully integrate childlike innocence, fantasy, and mystery into illustrations rich with intricate details, while maintaining a sense of visual unity and storytelling coherence.
- Research
- This project began with the creation of the Strawberry Fish Girl, a whimsical character embodying innocence, mystery, and fantasy. Building upon her image, a series of illustrations were developed, exploring her actions, surroundings, and interactions with her dreamlike environment. Through an introspective creative process, I crafted a narrative that serves as an honest reflection of their inner world, weaving together a story filled with childlike wonder and gentle mystery.
Each illustration carefully incorporates floral elements, plants, and animals, meticulously designed to contribute to the immersive dreamscape. Using digital tools such as Photoshop, the work balances intricate details and visual unity, resulting in a collection that is both technically refined and emotionally resonant. Whether presented as traditional prints, large scale projections, or immersive installations, the series invites viewers to step into a delicate, otherworldly world shaped by imagination and introspection. - Inspiration
- This illustration series draws inspiration from my self reflection and dreams. I’ve visualized my self ego through a mystical, dreamlike world, where the interaction between the Strawberry Fish Girl and large animals becomes a metaphor for my inner landscape. Each animal symbolizes a part of me, my goals, my ideas, and my curiosity, weaving together a tale that bridges imagination and introspection.
- Project Duration
- The work was originally created in 2022, New York City, USA, and revised in 2024, New Jersey, USA.
- Operation Flow
- The illustrations can be showcased as traditional artworks in an exhibition, projected onto large outdoor screens on summer nights, or enveloping all four walls of an expansive indoor space, creating an immersive, dreamlike experience where the audience can step directly into the enchanting world of the paintings.
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