LMNT Company ᱨᱮᱱᱟᱜ Kakao AI Campus ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱜᱨᱟᱯᱷᱤᱠ· 2025
Kakao AI Campus ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱰᱤᱡᱟᱭᱤᱱ
LMNT Company ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: LMNT Company
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#167330 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Kakao AI Campus ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱟᱠᱟᱣ ᱮᱭᱟᱭ ᱠᱮᱢᱯᱚᱥ ᱫᱚ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱵᱮᱱᱟᱣᱠᱟᱛᱮᱭ ᱠᱟᱛᱷᱟ ᱵᱩᱡᱷᱟᱹᱣ (ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱸᱥ) ᱞᱟᱹᱜᱤᱫ ᱮᱛᱚᱦᱚᱵ ᱥᱮᱪᱮᱫ ᱡᱟᱭᱜᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱮᱢᱯᱚᱥ ᱫᱚ ᱠᱚᱢᱯᱟᱱᱤ ᱠᱟᱹᱢᱤᱦᱚᱲ, ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱥᱟᱶᱛᱟ, ᱱᱟᱜᱟᱨᱤᱠ ᱜᱟᱶᱛᱟ ᱠᱚ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱥᱮᱴᱮᱨ ᱠᱚᱢ ᱢᱮᱱᱟᱜ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱤᱡ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱮᱭᱟᱭ ᱥᱮᱬᱟᱭᱟᱱ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱛᱟᱞᱤᱢ ᱨᱮ ᱜᱚᱲᱚᱭ ᱮᱢᱟᱭᱟ᱾ ᱱᱚᱶᱟ ᱵᱨᱟᱸᱰ ᱦᱚᱨᱟ ᱨᱮ ᱕᱐ ᱠᱷᱚᱱ ᱡᱟᱹᱥᱛᱤ ᱟᱭᱠᱚᱱ, ᱢᱩᱬᱩᱛ ᱧᱮᱞᱚᱜ ᱪᱤᱛᱟᱹᱨ, ᱤᱞᱚᱥᱴᱨᱮᱥᱚᱱ, ᱪᱤᱱᱦᱟᱹ ᱛᱚᱨᱡᱚᱢᱟ ᱟᱨ ᱢᱚᱨᱯᱷᱤᱝ ᱢᱚᱥᱚᱱ ᱜᱽᱨᱟᱯᱷᱤᱠᱥ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱟᱪᱠᱟ ᱵᱮᱜᱚᱨ ᱫᱟᱲᱮ ᱵᱤᱥᱚᱭ ᱨᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱦᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱚᱨ ᱛᱮ ᱧᱮᱞᱚᱜᱟᱜ ᱛᱮ ᱞᱟᱦᱟᱭᱟ ᱟᱨ ᱡᱟᱭᱜᱟ ᱵᱷᱤᱛᱨᱤ ᱟᱨ ᱵᱟᱦᱨᱮ ᱦᱚᱨ ᱩᱫᱩᱜ ᱮᱢᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Kakao AI Campus ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kakao AI Campus ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines. - ᱴᱮᱜ ᱠᱚ
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry. - ᱯᱨᱮᱨᱚᱱᱟ
- Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Seoul, Republic of Korea
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization. - ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- ©2024. LMNT all rights reserved.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.
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