Panlong Tiandi Mtpt ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ by Minghong Ou is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2025
Panlong Tiandi Mtpt ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ
by Minghong Ou
Client: ImSD
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #167435The Design
About Panlong Tiandi Mtpt ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ
ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱫᱚ ᱥᱟᱝᱦᱟᱭ ᱨᱮᱱᱟᱜ ᱪᱤᱝᱯᱩ ᱦᱚᱱᱚᱛ, ᱥᱩᱡᱤᱝ ᱥᱚᱦᱚᱨ ᱨᱮᱱᱟᱜ ᱮᱛᱚᱢ-ᱥᱟᱢᱟᱝ ᱦᱤᱸᱥ ᱨᱮ, ᱯᱟᱱᱞᱚᱝ ᱛᱤᱭᱟᱱᱫᱤ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱡᱟᱭᱜᱟ ᱫᱚ ᱯᱟᱱᱞᱚᱝ ᱢᱟᱨᱮ ᱥᱚᱦᱚᱨ ᱨᱮᱱᱟᱜ ᱜᱚᱲᱦᱚᱱ ᱞᱟᱠᱪᱟᱨ ᱫᱷᱟᱹᱨᱛᱤ ᱟᱨ Mtpt ᱡᱤᱱᱤᱥ ᱠᱚᱣᱟᱜ ᱜᱩᱱ ᱠᱚ ᱡᱚᱲᱟᱣ ᱠᱟᱛᱮ, ᱥᱟᱢᱟᱱ, ᱪᱷᱟᱸᱪ, ᱥᱟᱰᱮ, ᱟᱨ ᱢᱟᱨᱥᱟᱞ ᱟᱨ ᱧᱮᱨ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱚᱲᱟᱜ ᱵᱷᱤᱛᱤᱨ ᱟᱨ ᱵᱟᱦᱨᱮ, ᱠᱟᱹᱢᱤᱭᱟᱹ ᱟᱨ ᱡᱟᱱᱟᱢ ᱛᱮᱭᱟᱨ ᱛᱟᱞᱟ ᱨᱮᱱᱟᱜ ᱥᱤᱢᱟᱹ ᱠᱚ ᱦᱩᱰᱤᱧ ᱠᱮᱫᱼᱟ, "ᱯᱨᱚᱠᱨᱤᱛᱤ ᱠᱩ ᱪᱷᱩᱸᱭᱟᱹ" ᱢᱩᱬᱩᱛ ᱛᱮ, ᱯᱨᱚᱠᱨᱤᱛᱤ ᱨᱮᱱᱟᱜ ᱥᱚᱱᱫᱚᱨ ᱡᱟᱭᱜᱟ ᱵᱷᱤᱛᱤᱨ ᱛᱮ ᱵᱚᱞᱚᱜ ᱮᱢᱚᱜᱼᱟ ᱟᱨ ᱚᱲᱟᱜ ᱵᱮᱱᱟᱣ ᱟᱨ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱪᱤᱛᱟᱹᱨ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫ ᱡᱤᱣᱤᱫ ᱡᱚᱲᱟᱣ ᱯᱩᱨᱟᱹᱣ ᱠᱮᱫᱼᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Panlong Tiandi Mtpt ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Panlong Tiandi Mtpt ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Centered around the project's core concept and the texture of the water town environment, we understand the symbiotic relationship between outdoor experiences and the natural environment. It has a morning glory-shaped sound installation. It draws people into a mysterious world of sound and light, allowing them to touch the sounds of nature in an unprecedented state, bringing people closer to nature.
- Dimensions & Packaging
- Width 14100mm x Depth 8400mm x Height 4100mm
- Tags
- "sound, installation, symbiosis, retail, micro-cement"
- Production Technology
- The space overall adopts raw wood and micro-cement materials to create a basic natural atmosphere indoors, blending seamlessly with the water town scenery through large floor-to-ceiling windows, allowing natural elements to run through and flow freely between indoors and outdoors.
- Design Challenge
- The most difficult part of this design was the sloping wooden planks above the display area. The thickness of the board is only 20mm. It hangs in the air and will not deform. Solution: Use aluminum alloy frame internally and wood veneer on the surface.
- Research
- The design of retail stores has been the subject of considerable research in disciplines such as marketing and consumer behavior. In this project, through the methods of dialogue, tropes and defamiliarization, we create a space that already exists in memory but is not yet fully present in reality. We hope that customers can have a different experience and give the retail design a new look. For example, tropes are used to represent abstract streams, ponds, and forests of light.
- Inspiration
- Inspired by my experience of hiking outdoors, I wanted to integrate outdoor forests, streams, ponds, stones, mountain huts and sounds into this space to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of "Touching Nature", allowing the flexible beauty of nature to flow freely within the space and achieving a symbiotic fusion between architecture and landscape.
- Project Duration
- The project started in June 2024 in Shanghai and finished in November 2024 in Shanghai
- Operation Flow
- We designed a sound installation in this space. We collect outdoor water sounds, bird sounds, wind sounds, etc., to increase the interaction between people and nature.
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