Liam Huff ᱨᱮᱱᱟᱜ Ayla Ayla ᱛᱚᱛᱮ ᱵᱮᱜ ᱫᱚ ᱮᱠᱥᱮᱥᱚᱨᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱮᱠᱥᱮᱥᱚᱨᱤ· 2025

Ayla Ayla ᱛᱚᱛᱮ ᱵᱮᱜ

Liam Huff ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Rochester Institute of Technology

ᱮᱠᱥᱮᱥᱚᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#167955 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Ayla Ayla ᱛᱚᱛᱮ ᱵᱮᱜ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱟᱭᱞᱟ ᱢᱮᱱᱛᱮ ᱢᱤᱭᱟᱹᱫ ᱢᱳᱰᱩᱞᱟᱨ ᱪᱟᱢᱲᱟ ᱛᱚᱛᱮ ᱵᱮᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱟᱨ ᱡᱮ ᱟᱭᱢᱟ ᱡᱤᱱᱤᱥ ᱠᱟᱛᱮ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱚᱱ-ᱪᱚᱠᱚᱨ ᱛᱟᱨᱮᱭᱟᱜ ᱟᱭᱩᱛ ᱡᱩᱲᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱮᱜ ᱟᱭᱢᱟ ᱠᱟᱴᱮ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱚᱠᱟ ᱪᱟᱢᱲᱟ ᱨᱮᱭᱟᱜ ᱯᱮᱱᱮᱞ ᱠᱚ ᱟᱨᱦᱚᱸ ᱟᱭᱢᱟ ᱠᱟᱛᱮ ᱟᱡᱚᱜ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱠᱚ ᱟᱭᱚᱜ ᱴᱩᱴᱟᱹ ᱪᱷᱟᱸᱰᱚ ᱦᱤᱸᱡᱽ ᱠᱚ ᱠᱟᱛᱮ ᱡᱟᱫᱩ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱮᱦᱚᱵ ᱛᱟᱭᱚᱢᱛᱮ ᱴᱟᱸᱠᱟ ᱵᱟᱝ ᱞᱟᱜᱟᱣᱜ ᱼᱟ ᱾ ᱮᱴᱠᱮᱨᱚ ᱯᱮᱱᱮᱞ ᱴᱩᱴᱟᱹ ᱨᱮ ᱚᱠᱚᱭ ᱦᱤᱸᱡᱽ ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱟᱭᱟᱛ ᱛᱟᱞᱟ ᱨᱮ ᱛᱷᱤᱨ ᱟᱠᱟᱱᱟ, ᱟᱨᱦᱚᱸ ᱯᱤᱱ ᱟᱨ ᱥᱠᱨᱩ ᱠᱚ ᱛᱮ ᱮᱴᱟᱜ ᱮᱱᱟ ᱾ ᱠᱷᱟᱨᱟᱯ ᱦᱩᱭ ᱠᱟᱱ ᱯᱮᱱᱮᱞ ᱴᱟᱠ ᱵᱟᱝ ᱮᱛᱦᱚᱵ ᱤᱫᱤ ᱠᱟᱛᱮ ᱠᱚᱲᱟ ᱮᱫᱟ ᱦᱟᱛᱮ ᱠᱩᱲᱤᱭᱟᱹᱭ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱥᱮᱸᱫᱽᱨᱟ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱴᱷᱮᱱ ᱠᱷᱟᱛᱤᱨ ᱮᱢ ᱮᱫ ᱠᱟᱱᱟ ᱡᱮ ᱚᱰᱚᱠ ᱮᱱᱟ ᱡᱮ ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱯᱮᱱᱮᱞ ᱫᱚᱦᱲᱟ ᱚᱠᱟ ᱠᱚ ᱨᱮᱸᱭᱮᱡ ᱦᱩᱭ ᱠᱟᱱᱟ ᱚᱱᱟ ᱠᱚ ᱠᱟᱴᱟ ᱠᱟᱴᱟ ᱠᱞᱟᱪ ᱮᱴᱠᱮᱨᱚ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱯᱩᱨᱚᱸ ᱛᱮᱭᱚᱢ ᱵᱟᱛᱟᱣ ᱮᱢ ᱠᱟᱛᱮ ᱟᱭᱟᱛ ᱡᱟᱭᱩᱛ ᱥᱮᱨᱮᱡ ᱟᱨ ᱟᱨᱦᱚᱸ ᱦᱟᱛᱟᱣ ᱦᱩᱭ ᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱮᱛᱦᱚᱵ ᱮᱢᱟᱭ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Ayla Ayla ᱛᱚᱛᱮ ᱵᱮᱜ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ayla Ayla ᱛᱚᱛᱮ ᱵᱮᱜ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Modular and transformable leather panels along with detachable hinges allow Ayla to last multiple product life cycles. The detachable hinge facilitates ease of repair when the product gets damaged. Simply undo the hinge and replace the damaged leather panel, eliminating the need to throw away the entire product. The ability to fully disassemble the product allows for an environmentally friendly end-of-life with the ability to either repair or transform old leather panels into new products.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: 460 mm x 100 mm x 330 mm
ᱴᱮᱜ ᱠᱚ: Bag, Leather, Sustainable, Hardware, Interchangeable, Replaceable, Tote, Modular Panels, Transformable
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Experimenting with multiple 3D printed components, I focused on exploring ways to attach leather panels without the use of stitching. I landed on a pin system. Leather panels are sandwiched between an outer hinge and an inner plate. The panels are secured atop the pins and then anchored with a series of screws. With these hinges, everything from the handle, to the main body, to the interior can be replaced. Final hinges were made of polished brass to ensure longevity with extended ware.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The hardest part of this project was finding the perfect intersection of functionality/sustainability and desired look. I determined through my research that my target audience wanted a product that had sustainable attributes but looked no different from a traditional bag. I could achieve the desired function but not in an aesthetic that was appealing to my audience. Through many rounds of prototypes and interviews, I came to a final mechanism that satisfied both ends.
ᱜᱚᱵᱮᱥᱚᱱᱟ: I started with database research to determine opportunities to reduce waste. I interviewed 4 professionals in the fashion accessories industry. I used these two methods to inform my hinge mechanism. For product look and feel, I used a survey to determine bag silhouette, mood boards to determine detail and target audience, triading to determine desired look, narrative scenarios to determine how the bag would be used, and user interviews to ultimately hone in on a final design direction.
ᱯᱨᱮᱨᱚᱱᱟ: Leather is one of the most polluting sectors within fashion. Most leather products contribute to the idea of take-make-waste. Reducing environmental impact is not as simple as switching to a leather alternative. Almost all alternatives are polymer based and cannot match traditional leather's longevity. If farmed regeneratively, used as meat industry byproduct, and, if able to be used multiple times, leather can be sustainable. Ayla explores how we can use leather to its maximum potential.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: Started in August of 2023 at Rochester Institute of Technology in Rochester, New York, USA. and finished in May of 2024 in Rochester, New York, USA.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The detachable nature of the metal hinge allows for components within the product to be interchanged when damage occurs. If one side of the product gets damaged, simply replace that panel, not the entire item; this reduces wastage. Additionally, the main leather panels were designed to be turned into a different, smaller product if only one panel can be salvaged. Predetermined patterns ensure that one panel can be turned into a smaller clutch, further reducing the waste of the item.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1 : Photographer Elizabeth Lemark, AYLA_1_3600.jpg, 2024.
Image #2 : Photographer Chelsea Cohen, AYLA_MAIN_1800.jpg, 2024.
Image #3 : Photographer Chelsea Cohen, AYLA_2.jpg, 2024.
Image #4 : Photographer Elizabeth Lemark, AYLA_3.jpg, 2024.
Image #5 : Photographer, Sneha Yalgi, AYLA_5.jpg, 2024