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Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ by Zifei Ding

Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ by Zifei Ding is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2025

Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ

by Zifei Ding

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

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Colors

The Design

About Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ

ᱪᱟᱭᱱᱟᱴᱟᱳᱱ ᱨᱤᱵᱨᱟᱸᱰᱤᱝ ᱮᱴᱟᱜ ᱫᱮᱠᱷᱟᱹ ᱚᱲᱟᱠ ᱟᱨ ᱯᱳᱥᱴᱟᱨ ᱯᱨᱚᱡᱮᱠᱴ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱠᱮᱞᱤᱯᱷᱳᱨᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱞᱚᱥ ᱮᱸᱡᱮᱞᱮᱥ ᱨᱮᱭᱟᱜ ᱪᱟᱭᱱᱟᱴᱟᱳᱱ ᱤᱞᱟᱠᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱟᱶᱟ ᱫᱮᱠᱷᱟᱹ ᱵᱮᱵᱚᱥᱛᱷᱟ ᱚᱠᱛᱚ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱚᱸᱥᱠᱟᱨᱤᱛᱤ ᱦᱮᱨᱤᱴᱮᱡᱽ ᱠᱚ ᱩᱫᱩᱠ ᱮᱫᱟᱭ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱦᱟᱨᱮ ᱠᱚ ᱯᱩᱨᱟᱹᱱ ᱪᱟᱭᱱᱟᱴᱟᱳᱱ ᱨᱮᱭᱟᱜ ᱤᱛᱤᱦᱟᱥ ᱨᱮᱭᱟᱜ ᱜᱩᱨᱩᱛᱩᱭ ᱠᱷᱚᱸᱡ ᱦᱚᱸ ᱟᱨ ᱱᱟᱶᱟ ᱯᱞᱟᱡᱟ ᱨᱮᱭᱟᱜ ᱟᱰᱷᱩᱱᱤᱠᱛᱟ ᱟᱨ ᱱᱟᱶᱟᱠᱟᱱ ᱡᱤᱭᱚᱱ ᱡᱚᱲᱟᱣ ᱮᱫᱟᱭ ᱾ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱪᱤᱱᱤ ᱟᱨ ᱟᱢᱮᱨᱤᱠᱟᱱ ᱥᱚᱸᱥᱠᱟᱨᱤᱛᱤ ᱨᱮᱭᱟᱜ ᱢᱤᱥᱤᱸᱜ ᱩᱫᱩᱠ ᱮᱫᱟᱭ ᱟᱨ ᱞᱚᱠᱟᱞ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱶᱠᱟᱹ ᱩᱫᱩᱠ ᱮᱫᱟᱭ ᱾ ᱠᱟᱛᱷᱮ ᱯᱳᱥᱴᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱒᱔ ᱟᱨ ᱓᱖ ᱤᱸᱪ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱒᱐᱒᱓ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱮᱥᱤᱭᱟ ᱟᱨ ᱩᱛᱛᱚᱨ ᱟᱢᱮᱨᱤᱠᱟᱱ ᱥᱚᱸᱥᱠᱟᱨᱤᱛᱤ ᱨᱮᱭᱟᱜ ᱡᱚᱲᱟᱣ ᱠᱷᱚᱱ ᱚᱱᱚᱞ ᱴᱷᱮᱱ ᱴᱷᱟᱶᱠᱟᱹ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chinatown Rebranding ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ, ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging
24*36inch
Tags
Poster
Production Technology
Poster and Rebranding
Design Challenge
Link culture and history of Chinese in North America
Research
Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration
2023 , CA,USA
Operation Flow
Graphic design, visual design
Patents
Zifei Ding
Team Members
Zifei Ding
Image Credits
Zifei Ding

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