Martin Hoffmann ᱨᱮᱱᱟᱜ Fast Women ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷ ᱠᱚ

Martin Hoffmann ᱨᱮᱱᱟᱜ Fast Women ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷ ᱠᱚ ᱫᱚ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ· 2025

Fast Women ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷ ᱠᱚ

Martin Hoffmann ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Hoffmann Design

ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#168856 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Fast Women ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷ ᱠᱚ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱪᱤᱛᱟᱹᱨ ᱥᱤᱨᱤᱡᱽ ᱫᱚ ᱛᱤᱨᱞᱟᱹ ᱟᱨ ᱨᱮᱥᱤᱝ ᱠᱟᱨ ᱠᱚᱣᱟᱜ ᱛᱷᱤᱢ ᱢᱤᱫ ᱱᱟᱶᱟ ᱧᱮᱞᱡᱚᱝ ᱠᱷᱚᱱ ᱩᱫᱩᱜ ᱮᱫᱟ᱾ ᱥᱟᱡᱟᱣ ᱨᱮᱭᱟᱜ ᱚᱝᱥᱚ ᱦᱤᱥᱟᱹᱵᱽ ᱛᱮ ᱵᱟᱝ ᱛᱟᱦᱮᱸ ᱠᱟᱛᱮ, ᱛᱤᱨᱞᱟᱹ ᱫᱚ ᱴᱮᱠᱱᱤᱠᱟᱞ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱨᱮ ᱢᱤᱫ ᱟᱡ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱷᱚᱨᱥᱟ ᱫᱚᱦᱚᱭᱟᱜ ᱵᱮᱠᱛᱤ ᱞᱮᱠᱟᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱡᱷᱚᱛᱚ ᱪᱤᱛᱟᱹᱨ ᱜᱮ ᱴᱷᱟᱹᱣᱠᱟᱹ, ᱴᱷᱚᱸᱰᱟ ᱟᱨ ᱦᱟᱞᱠᱟ ᱵᱷᱟᱵᱽ ᱠᱚ ᱯᱟᱥᱱᱟᱣ ᱮᱫᱼᱟ, ᱟᱨ ᱪᱮᱫ ᱞᱮᱠᱷᱟ ᱥᱩᱠᱷᱟᱹᱣ ᱴᱷᱟᱶ ᱦᱚᱸ ᱫᱷᱟᱨᱟ ᱮᱫᱼᱟ᱾ ᱦᱚᱲᱢᱚ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱥᱚᱨᱮᱥ ᱫᱚᱦᱚ ᱠᱟᱱᱟ᱾ ᱥᱟᱦᱟ ᱪᱤᱛᱟᱹᱨ ᱵᱮᱵᱚᱥᱛᱟ ᱟᱨ ᱫᱷᱩᱸᱫᱽᱞᱟᱹ ᱥᱟᱶ ᱞᱟᱠᱪᱟᱨ ᱠᱟᱱ ᱠᱷᱮᱞ ᱫᱚ ᱢᱮᱫ ᱪᱟᱞᱟᱣ ᱮᱫᱟ ᱟᱨ ᱵᱷᱟᱵᱽᱱᱟ ᱠᱚ ᱛᱮᱭᱟᱨ ᱮᱫᱟ᱾ ᱥᱚᱢᱟᱱ ᱛᱚᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ, ᱥᱚᱴ ᱠᱚᱣᱟᱜ ᱞᱤᱸᱡᱤ ᱢᱩᱞ ᱥᱩᱨ ᱫᱚ ᱴᱮᱠᱱᱤᱠᱟᱞ ᱴᱷᱚᱸᱰᱟ ᱠᱷᱚᱱ ᱵᱷᱮᱜᱟᱨ ᱜᱮᱭᱟ᱾ ᱜᱚᱴᱟ ᱞᱮᱠᱷᱟᱛᱮ, ᱢᱚᱴᱤᱯᱷ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱥᱟᱹᱱᱛᱤ, ᱫᱷᱤᱨᱟᱹᱣ ᱥᱮᱨᱢᱟ ᱥᱟᱢᱴᱟᱣ ᱮᱫᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Fast Women ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷ ᱠᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fast Women ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷ ᱠᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Women and racing cars? Fast Women changes perspectives. The women are active protagonists, surrounded by racing technology, their gaze reflects self-confidence, but also a certain vulnerability. The body language maintains feminine elegance in every situation. At the same time, the motifs radiate calm. The viewer's gaze is guided by the clear image composition, the play with blurring supports this and creates emotions, the warmer basic tone is sometimes contrasted by a technical coolness.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The pictures were published in a 297 x 210 mm book as well as in a 420 x 297 calendar
ᱴᱮᱜ ᱠᱚ: Photography, Self-confident Women, Power Women, Racing Cars, Fun, Racetrack, Emotions, Elegance, Modern Perspective, Female Racing Drivers
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Special photo shoot at the Mugello race track. Camera Canon EOS R5, lenses Canon RF 50 f/1.2L USM, Canon EF 70-200 f/2.8L IS USM, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The most difficult thing was to capture the self-confident image of women authentically, without stereotypes or pointing fingers. As the models are not professionals, they were involved in the image ideas. They were able to internalise them and express their feelings. Depending on the motif, it required more or less communication, measured instructions or simply letting them act freely. The creative challenge was to portray the woman as self-confident, determined, elegant, feminine and fun.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Type of research: Women and motor racing - a typified topic from a new perspective. The aim: To portray the self-confident woman in the context of motorsport, not without a sympathetic relaxed attitude. The methodology: A pleasant atmosphere on location, permanent involvement of the models, putting themselves in special situations, the photographer as a sensitive observer of the scenes and moods. Suitable shooting positions, perspectives, surroundings. Post-processing for optimisation, colour fine-tuning. The result: the images reflect the changing role models of women and also show the fun in the process
ᱯᱨᱮᱨᱚᱱᱟ: The woman not as a decorative accessory, but self-confident in a technical male environment. Inspired by the idea of conveying respect for the person depicted in each image, my aim in Fast Women was to capture self-confidence, determination, coolness, but also simply lightness and fun in aesthetic images. Strength combined with subtle vulnerability - a field of tension between action and sensitivity.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The photos were taken during a 2-day event in Italy, early September 2024. Editing and optimization of the images as well as the presentation in the Book took place in November 2024 in Neu-Ulm, Germany.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The photos are part of a high-quality, limited-edition photo book as a special project. In full-page images and a harmonious structure, consistent in layout, an appealing compilation offers new perspectives. Only selected people will receive this work as a special honour. A limited number of calendars were also produced with these photos.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1: Photographer Martin Hoffmann, Fast Women, 2024
Image #2: Photographer Martin Hoffmann, Fast Women, 2024
Image #3: Photographer Martin Hoffmann, Fast Women, 2024
Image #4: Photographer Martin Hoffmann, Fast Women, 2024
Image #5: Photographer Martin Hoffmann, Fast Women, 2024