Gema Arquitetura ᱨᱮᱱᱟᱜ Enjoei Headquarter ᱚᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2025
Enjoei Headquarter ᱚᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
Gema Arquitetura ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Enjoei
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#169158 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Enjoei Headquarter ᱚᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Enjoei ᱦᱮᱰᱠᱣᱟᱴᱟᱨ ᱫᱚ ᱥᱟᱶ ᱯᱟᱣᱞᱚ ᱨᱮᱱᱟᱜ Copan ᱚᱲᱟᱜ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱚᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱚᱲᱟᱜ ᱫᱚ 1950 ᱥᱟᱞ ᱠᱚᱨᱮ Oscar Niemeyer ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱩᱭ ᱞᱮᱱᱟ᱾ 2,100 ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱛᱚᱞᱟ ᱫᱚ ᱛᱷᱟᱲᱟ 230 ᱦᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱫᱚᱦᱲᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱞᱮᱱᱟ, ᱡᱚᱲᱟᱣ ᱠᱟᱹᱢᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱟᱭᱢᱟ ᱢᱤᱫᱩᱱ ᱠᱩᱴᱷᱤ ᱥᱟᱶᱛᱮ᱾ ᱢᱮᱱᱟᱜ ᱥᱟᱵᱽᱯᱷᱞᱚᱨ ᱫᱚ ᱢᱩᱪᱟᱹᱫ ᱛᱚᱞᱟ ᱞᱮᱠᱟᱛᱮ ᱫᱚᱦᱚ ᱦᱩᱭ ᱞᱮᱱᱟ ᱟᱨ ᱢᱩᱞ ᱯᱷᱤᱱᱤᱥ ᱠᱚ ᱫᱚᱦᱲᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱞᱮᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱟᱹᱨᱤᱡᱽ ᱠᱚᱢ ᱮᱱᱟ᱾ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱞᱩᱜᱽᱲᱤ, ᱮᱥᱠᱚᱨ ᱠᱟᱨᱯᱮᱴ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱵᱟᱪᱷᱟᱣ ᱯᱷᱚᱨᱱᱤᱪᱚᱨ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱞᱮᱱᱟ᱾ ᱢᱤᱫᱩᱱ ᱠᱩᱴᱷᱤ ᱠᱚᱨᱮ ᱠᱚᱢ ᱫᱟᱢ ᱨᱮᱱᱟᱜ ᱩᱯᱟᱹᱭ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱞᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱥᱟᱰᱮ ᱵᱮᱵᱚᱥᱛᱟ ᱵᱟᱹᱲᱛᱤᱭᱟᱜᱼᱟ᱾ ᱯᱩᱸᱰ ᱪᱮᱛᱟᱱ ᱠᱚ ᱛᱮ ᱢᱤᱫ ᱥᱩᱥᱛᱷᱤᱨ ᱟᱨ ᱟᱜᱟᱢ ᱞᱮᱠᱟᱱ ᱢᱟᱦᱚᱞ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Enjoei Headquarter ᱚᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Enjoei Headquarter ᱚᱯᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Researching and understanding Copan's history, envisioning Sao Paulo’s downtown as a force for a more diverse and democratic future, while recognizing Enjoei’s responsibility and daring step in relocating to the historic city center were key insights that shaped the project concept. Layers of reality, desire, poetry, and urban identity were intertwined with the extensive program of the new office, while maintaining spontaneity in the design and respecting the importance of this space in Oscar Niemeyer's work.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Area of 2,100m2, focusing in requalification of a floor from the 1950s. Briefing: acoustic quality, numerous meeting rooms, and integrated workspaces for approximately 230 people, within a predetermined budget. The predominance of white in the design creates the desired effect: a floating and futurístic atmosphere.
- ᱴᱮᱜ ᱠᱚ
- Niemeyer, Requalification, Heritage, Sustainability, Reoccupation, City Center
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Recycled fabrics were used, and the building’s original finishes were restored. Exclusive designs for the carpets were created, and unique furniture was curated. The aim was to generate less waste by avoiding stripping the central pillars and using the existing subfloor as the final flooring to reduce the need for new coverings. The meeting rooms were designed with low cost solutions that also provide better acoustics, avoiding large glass panels.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to design a peaceful, quiet and innovative space that respected Oscar Niemeyer’s established modern architecture. Additionally, it aimed to demonstrate that revitalizing obsolete buildings and reoccupying Sao Paulo’s historic center were viable through responsible and contemporary architecture. Enjoei meets the architectural quality, iconic solidity and diversity of Copan. These characteristics blend and strengthen each other, with a vision of the city and the future.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The project reflects deep immersion in research about the history of Copan building and Niemeyer’s vision for this space. Originally conceived by the architect as an elevated garden, a continuation of the street without lateral enclosures, with benches, plants and even a florist. The strong connection with the street and the city, the rhythm of the large pillars that brings depth and movement to spatial perception, the vibrancy of the corner curve as a meeting point and the terrace as a permeable area for views and breathing: all these elements shaped the investigation into design languages for the new occupation. Additionally, extensive research into architectural theory and art production was undertaken, seeking ethical and aesthetic references that aligned with Enjoei's DNA and the occupation program, where the ecosystem for the employees is present with purpose and design consistency.
- ᱯᱨᱮᱨᱚᱱᱟ
- In the heart of Sao Paulo, the iconic Copan building, designed by Oscar Niemeyer in the 1950s, hosts the headquarters of Enjoei, Brazil's largest second hand ecommerce platform. The 2,100m2 project embraces principles of sustainability, innovation, and space requalification, while enhancing the company's interaction with the city, towards a more diverse and democratic future. The design follows an occupation logic that seeks physical and emotional impact by understanding scales and fluidity.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in November 2023 and was completed in February 2024 in Sao Paulo. The construction began in February 2024 and was finished in July 2024 in Sao Paulo.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The existing terrace was thought as a street for the porpose of the project and it is this what leads to the main entrance to the office, at the central point and the smallest radius of the curved layout. A secondary access is located to the right of the floor plan, near the elevator. The idea here was to create an internal street and provide a sense of tension upon entering the space. In this access, perception unfolds in movement, rhythmically guided by the large internal pillars, with the space gradually revealing itself. Between these two flows, the ecosystem of employees takes place, near natural light and directly connected to these streets.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Nara Grossi
Joseana Costa
Giuliana Mora
Bárbara Olyntho
Ana Koga - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Joao Paulo Prado
Image #2: Photographer Joao Paulo Prado
Image #3: Photographer Joao Paulo Prado
Image #4: Photographer Joao Paulo Prado
Image #5: Photographer Joao Paulo Prado
Video: Videomaker Felipe Faria
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