Rodolpho Henrique ᱨᱮᱱᱟᱜ Serasa Digital ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯ

Rodolpho Henrique ᱨᱮᱱᱟᱜ Serasa Digital ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯ ᱫᱚ ᱢᱚᱵᱟᱭᱤᱞ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱢᱚᱵᱟᱭᱤᱞ· 2025

Serasa Digital ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯ

Rodolpho Henrique ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Serasa

ᱢᱚᱵᱟᱭᱤᱞ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Serasa Digital ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱥᱮᱨᱟᱥᱟ ᱫᱚ ᱢᱤᱫ ᱠᱨᱮᱰᱤᱴ ᱨᱤᱯᱳᱨᱴᱤᱝ ᱮᱡᱮᱱᱥᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱵᱤᱞᱤᱭᱚᱱ ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱠᱨᱮᱰᱤᱴ ᱥᱠᱳᱨ ᱰᱟᱴᱟ ᱡᱟᱣᱨᱟ ᱟᱨ ᱥᱚᱫᱚᱨ ᱟᱭ᱾ ᱱᱚᱶᱟ ᱯᱨᱳᱡᱮᱠᱴ ᱨᱮᱱᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱫᱚ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱫᱚᱨᱠᱟᱨ ᱪᱮᱛᱟᱱ ᱨᱮ ᱫᱷᱤᱭᱟᱱ ᱫᱚᱦᱚ ᱠᱟᱛᱮ ᱱᱤᱛᱚᱜᱟᱜ B2B ᱯᱞᱟᱴᱯᱷᱚᱨᱢ ᱱᱟᱶᱟ ᱛᱮ ᱵᱮᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ ᱯᱨᱚᱰᱚᱠᱴ ᱨᱮᱱᱟᱜ ᱠᱷᱚᱱ ᱧᱮᱞ ᱞᱮᱠᱷᱟᱱ, ᱠᱚᱥᱴᱚᱢᱚᱨ ᱥᱚᱯᱳᱨᱴ ᱠᱩᱠᱞᱤ ᱠᱚ ᱠᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱠᱚᱱᱵᱷᱚᱨᱥᱚᱱ ᱨᱮᱴ ᱵᱟᱲᱦᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ ᱢᱩᱬ ᱮᱴᱠᱮᱴᱚᱬᱮ ᱫᱚ B2B ᱯᱞᱟᱴᱯᱷᱚᱨᱢ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ-ᱛᱟᱞᱟᱨᱮ ᱨᱮᱱᱟᱜ ᱧᱮᱞ ᱠᱷᱚᱱ ᱱᱟᱶᱟ ᱛᱮ ᱵᱮᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱚᱱᱠᱟᱱ ᱤᱱᱰᱚᱥᱴᱨᱤ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱨᱮ ᱠᱨᱮᱰᱤᱴ ᱥᱮᱵᱟ ᱨᱮ ᱵᱷᱚᱨᱥᱟ ᱱᱤᱛ ᱦᱚᱸ ᱵᱟᱹᱲᱛᱤ ᱵᱟᱝ ᱛᱷᱟᱯᱚᱱ ᱟᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Serasa Digital ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Serasa Digital ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
ᱴᱮᱜ ᱠᱚ: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
ᱜᱚᱵᱮᱥᱚᱱᱟ: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
ᱯᱨᱮᱨᱚᱱᱟ: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The projects started in January 2023 and finished in December 2023
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Rodolpho Henrique
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Rodolpho Henrique