Lance Francisco ᱨᱮᱱᱟᱜ At Leash ᱯᱮᱴ ᱠᱚᱞᱟᱨ, ᱯᱮᱴ ᱞᱤᱥ

Lance Francisco ᱨᱮᱱᱟᱜ At Leash ᱯᱮᱴ ᱠᱚᱞᱟᱨ, ᱯᱮᱴ ᱞᱤᱥ ᱫᱚ ᱯᱟᱞᱛᱩ ᱡᱟᱱᱣᱟᱨ ᱡᱚᱛᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱯᱟᱞᱛᱩ ᱡᱟᱱᱣᱟᱨ ᱡᱚᱛᱚᱱ· 2025

At Leash ᱯᱮᱴ ᱠᱚᱞᱟᱨ, ᱯᱮᱴ ᱞᱤᱥ

Lance Francisco ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Lance Francisco

ᱯᱟᱞᱛᱩ ᱡᱟᱱᱣᱟᱨ ᱡᱚᱛᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#169794 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

At Leash ᱯᱮᱴ ᱠᱚᱞᱟᱨ, ᱯᱮᱴ ᱞᱤᱥ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱮᱴ ᱞᱤᱥ ᱚᱠᱟ ᱠᱚᱞᱟᱨ ᱟᱨ ᱞᱤᱥ ᱨᱮᱭᱟᱜ ᱮᱠᱨᱟ ᱠᱟᱱᱟ, ᱢᱮᱱᱟᱜ ᱠᱚᱣᱟᱜ ᱯᱮᱴ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱾ ᱠᱚᱞᱟᱨ ᱟᱨ ᱞᱤᱥ ᱵᱟᱨ ᱠᱚ TPU-ᱠᱚᱴᱮᱰ ᱣᱮᱵᱤᱝ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱴᱷᱮᱠ, ᱞᱳᱨᱚ ᱟᱨ ᱫᱟᱜ ᱠᱷᱚᱱ ᱵᱟᱸᱧᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱨ ᱦᱮᱸ ᱵᱷᱟᱹᱜ ᱠᱚ ᱫᱚ ᱒.᱘ ᱥᱮᱸᱴᱤᱢᱤᱴᱟᱨ ᱚᱪᱚᱜ, ᱟᱨ ᱚᱪᱚᱜ ᱥᱟᱠᱟᱢ ᱨᱮ ᱨᱮᱭᱟᱜ ᱦᱟᱹᱜᱟᱢ ᱦᱚᱲ ᱠᱚ ᱨᱮ ᱥᱟᱢᱟᱸ ᱠᱚ ᱛᱟᱦᱮᱸᱫ ᱠᱟᱱᱟ, ᱯᱮᱴ ᱨᱮᱭᱟᱜ ᱟᱨᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱾ ᱞᱟᱴᱷᱟᱭ ᱛᱟᱦᱮᱸᱫ ᱠᱟᱱ ᱴᱚᱠᱚ ᱠᱚ (᱙ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ) ᱪᱟᱨᱢ ᱠᱚ ᱡᱚᱲᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱦᱩᱭ ᱟᱭ, ᱟᱨ ᱴᱷᱤᱠ ᱦᱚᱲᱟ ᱮᱴ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ-ᱠᱟᱱ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱮᱴᱦᱟᱲ ᱵᱚᱠᱚᱞ ᱮᱢᱟᱜᱼᱟ ᱡᱚᱛᱚ ᱵᱟᱸᱫᱷᱚ ᱟᱨ ᱨᱟᱹᱲᱟᱹ ᱛᱮ ᱠᱷᱩᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱾ ᱦᱟᱛᱟᱜ ᱨᱮ ᱡᱚᱴ ᱛᱮ, ᱨᱟᱦᱟ ᱨᱮ ᱟᱨ ᱦᱚᱲᱚᱜ ᱨᱮ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱚᱴ ᱞᱟᱹᱜᱤᱫ ᱦᱮᱸᱫᱮᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

At Leash ᱯᱮᱴ ᱠᱚᱞᱟᱨ, ᱯᱮᱴ ᱞᱤᱥ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ At Leash ᱯᱮᱴ ᱠᱚᱞᱟᱨ, ᱯᱮᱴ ᱞᱤᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
ᱴᱮᱜ ᱠᱚ: customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
ᱯᱨᱮᱨᱚᱱᱟ: at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.