Forma ᱪᱮᱭᱟᱨ by Jaewoo Choi is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱷᱟᱨᱱᱤᱪᱟᱨ· 2025
Forma ᱪᱮᱭᱟᱨ
by Jaewoo Choi
Client: Jae Choi
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱷᱟᱨᱱᱤᱪᱟᱨ Category
Verified Award Winner
Verify Award Status for #169940The Design
About Forma ᱪᱮᱭᱟᱨ
ᱯᱷᱚᱨᱢᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱭᱟᱦ ᱪᱮᱭᱟᱨ ᱡᱟᱦᱟᱸ ᱥᱚᱠᱟᱛᱮ ᱛᱟᱱ ᱠᱟᱱᱟ ᱥᱟᱜ ᱪᱟᱢᱚᱲᱟ (vegetable tanned leather), MDF ᱟᱨ ᱥᱴᱤᱞ ᱠᱷᱚᱱ ᱾ ᱟᱭᱢᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱮᱴᱟᱜ ᱥᱟᱲᱚᱢ ᱨᱮᱭᱟᱜ ᱡᱤᱱ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱭᱟ ᱠᱷᱚᱱ ᱱᱟᱶᱟ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱭᱟᱨ ᱦᱩᱭ ᱦᱤᱡᱩᱜ ᱠᱟᱱᱟ ᱾ ᱪᱟᱢᱚᱲᱟ ᱠᱚ ᱫᱟᱜ ᱛᱮ ᱥᱟᱠᱟᱛᱮ ᱨᱩᱯ ᱮᱢ ᱦᱚᱪᱚ ᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱫ ᱢᱟᱨᱟᱸ ᱯᱩᱨᱟᱹᱱ ᱪᱟᱢᱚᱲᱟ ᱠᱟᱹᱢᱤ ᱦᱟᱹᱴᱤᱭᱟᱨ, ᱡᱟᱦᱟᱸ ᱮᱴᱟᱜ ᱟᱨ ᱛᱤᱱ ᱰᱟᱦᱟᱨ ᱨᱩᱯ ᱠᱚ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮᱭᱟ ᱾ ᱫᱟᱜ ᱦᱩᱭ ᱨᱩᱯ ᱦᱚᱪᱚ ᱫᱚ ᱞᱟᱦᱟ ᱟᱨ ᱠᱚᱭᱰᱟ ᱡᱟᱭᱜᱟ ᱢᱟᱲᱮ ᱨᱮ ᱥᱟᱹᱱᱛᱟᱲ ᱛᱮ ᱵᱟᱰᱟᱭ ᱦᱚᱪᱚ ᱮᱢ ᱦᱩᱭᱩᱜᱼᱟ, ᱟᱨ ᱚᱱᱟ ᱛᱮ ᱪᱮᱭᱟᱨ ᱫᱚ ᱟᱨᱟᱢ ᱟᱨ ᱥᱟᱦᱛᱟ ᱵᱟᱨᱦᱮ ᱮᱢ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱯᱷᱚᱨᱢᱟ ᱨᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱫᱚ ᱡᱟᱜᱟ 560 mm, ᱜᱟᱲ 605 mm ᱟᱨ ᱩᱪᱩᱴ 670 mm ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱟᱨᱟᱸ ᱯᱩᱨᱟᱹᱱ ᱥᱮᱰᱟᱞᱦᱚᱸ ᱠᱟᱹᱢᱤ (saddlery craft) ᱨᱮ ᱱᱤᱛᱚᱜ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱛᱮ ᱵᱚᱫᱚᱞ ᱮᱢ ᱦᱩᱭᱩᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Forma ᱪᱮᱭᱟᱨ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Forma ᱪᱮᱭᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Forma reinterprets the timeless silhouette of a horse’s saddle through the technique of wet molding to shape leather into intricate, structured forms. This method enhances durability and sculptural precision, allowing for seamless transitions between softness and rigidity. By pushing the boundaries of leather manipulation, Forma highlights materiality, refinement, and fluidity, redefining traditional craftsmanship in modern fabrication while achieving both structural integrity and sculptural rhythm.
- Dimensions & Packaging
- Materials: Vegetable Tanned Leather / MDF / Steel
Dimensions: Width 560 mm x Depth 605 mm x Height 670mm - Tags
- Leatherworking, Wet Molding, Material Exploration, Chair, Experimental Furniture Design
- Production Technology
- Since early civilization, leather has been valued for its versatility, offering both comfort and protection. Wet molding, one of the oldest leatherworking techniques, remains a vital method for shaping leather into structured, durable forms. Forma employs this technique to fuse soft and rigid elements with fluidity, achieving structural refinement. By leveraging this process, the design not only preserves traditional craftsmanship but also explores new possibilities in material adaptation and contemporary fabrication techniques.
- Design Challenge
- Wet molding is a centuries-old technique, yet its potential within contemporary design remains largely underexplored. This project challenges conventional applications by experimenting with new shaping methods, testing leather’s adaptability, and refining its structural possibilities. Through material-driven research, it seeks to expand the boundaries of craftsmanship, integrating traditional leatherworking techniques with adaptive design solutions.
- Research
- This project investigates the potential of wet molding through hands-on experimentation, analyzing the material’s flexibility and structural limitations. By studying how leather responds to manipulation, the research informs the development of innovative forms and explores new possibilities in furniture applications. Pushing the boundaries of this traditional craft, the study bridges material experimentation with material-driven design, redefining leather’s role in modern fabrication.
- Inspiration
- Forma is rooted in a deep appreciation for the transformation of raw materials through time-honored craftsmanship. Inspired by the evolution of saddlery, the project reinterprets traditional processes for new creative applications by examining how wet molding—a technique integral to equestrian gear—can be adapted for contemporary design. The interplay of structure and fluidity found in saddlery serves as the foundation for a piece that honors heritage craftsmanship while embracing design refinement.
- Project Duration
- The project started in January 2023 in Providence, Rhode Island, and was completed in May 2023.
- Operation Flow
- Designed to offer both function and sculptural presence, Forma’s structured yet fluid form allows it to serve as a seat while also acting as a statement piece. The careful balance of soft and rigid elements provides both comfort and support, making it a versatile addition to various interior spaces.
- Image Credits
- Image #1: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #2: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #3: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #4: Creator Jaewoo(Jae) Choi, Forma, 2023.
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