Montigo Experience Store ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ by Chong Hean Teo is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱵᱷᱤᱛᱨᱤ· 2025
Montigo Experience Store ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ
Client: Montigo
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #170408The Design
About Montigo Experience Store ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ
ᱢᱚᱱᱴᱤᱜᱳ ᱨᱮᱱᱟᱜ ᱦᱟᱭᱰᱨᱮᱥᱚᱱ ᱦᱮᱵᱷᱮᱱ ᱥᱤᱝᱜᱟᱯᱩᱨ ᱨᱮᱱᱟᱜ ᱟᱭᱚᱱ ᱳᱨᱪᱟᱨᱰ ᱨᱮ ᱢᱤᱫ ᱜᱩᱞᱟᱹᱭ, ᱟᱹᱲᱟᱹ ᱫᱚᱠᱟᱱ ᱛᱮ ᱯᱟᱹᱨᱤᱥᱛᱷᱤᱛᱤᱠ ᱥᱩᱯᱩᱨ ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱱᱟᱶᱟ ᱟᱹᱨᱩ ᱮ ᱮᱢᱟᱭ᱾ ᱢᱤᱫ ᱪᱟᱹᱞᱩ ᱜᱩᱞᱟᱹᱭ ᱣᱤᱰᱤᱭᱳ ᱵᱷᱤᱛᱤ ᱛᱟᱞᱟ ᱨᱮ ᱫᱚᱦᱚ ᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱟᱹᱫᱽᱞᱟᱹᱜ ᱠᱟᱱ ᱯᱳᱥᱴᱟᱨ ᱠᱚ ᱵᱚᱫᱚᱞᱚᱜ ᱰᱤᱡᱤᱴᱟᱞ ᱡᱤᱱᱤᱥ ᱛᱮ ᱵᱚᱫᱚᱞ ᱠᱟᱛᱮ, ᱥᱟᱢᱟᱱ ᱠᱷᱟᱨᱚᱪ ᱟᱨ ᱠᱟᱨᱵᱚᱱ ᱯᱟᱫᱽ ᱠᱚ ᱠᱚᱢ ᱮᱫᱟᱭ᱾ ᱤᱱᱴᱟᱨᱮᱠᱴᱤᱵᱷ ᱞᱮᱡᱟᱨ ᱚᱞ ᱛᱷᱟᱱ ᱟᱨ ᱢᱤᱫ ᱡᱤᱣᱟᱹᱲ ᱨᱚᱝᱜᱟᱲ ᱡᱟᱜᱟ ᱠᱩᱥᱤᱭᱟᱹ ᱠᱚ ᱟᱡᱟᱜ ᱛᱷᱚᱨᱢᱟᱞ ᱵᱚᱛᱚᱞ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱹᱫᱽ ᱮᱫ ᱠᱚᱣᱟ᱾ ᱪᱟᱹᱞᱩ ᱥᱚᱵᱚᱞ ᱥᱟᱶ ᱟᱡᱟᱜ ᱞᱮᱠᱷᱟ ᱛᱮᱭᱟᱨ ᱮ ᱢᱮᱥᱟᱭᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Montigo Experience Store ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Montigo Experience Store ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
- Dimensions & Packaging
- 6872mm x 6172mm x 4050mm
approximately 452sqft - Tags
- Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
- Production Technology
- the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
- Design Challenge
- Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
- Research
- The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.
The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. - Inspiration
- The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.
The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos. - Project Duration
- The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
- Operation Flow
- The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
- Patents
- All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd - Team Members
- Teo Chong Hean(Mason)
- Image Credits
- Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.
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