Heritage Spark ᱰᱤᱡᱟᱭᱤᱱ ᱛᱷᱤᱝᱠᱤᱝ ᱴᱩᱞᱠᱤᱴ by Liang Hou

Heritage Spark ᱰᱤᱡᱟᱭᱤᱱ ᱛᱷᱤᱝᱠᱤᱝ ᱴᱩᱞᱠᱤᱴ by Liang Hou is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱥᱤᱠᱷᱱᱟᱹᱛ Competition Category.

ᱞᱚᱦᱟᱥᱤᱠᱷᱱᱟᱹᱛ· 2025

Heritage Spark ᱰᱤᱡᱟᱭᱤᱱ ᱛᱷᱤᱝᱠᱤᱝ ᱴᱩᱞᱠᱤᱴ

by Liang Hou

Client: Zhejiang University

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱥᱤᱠᱷᱱᱟᱹᱛ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Heritage Spark ᱰᱤᱡᱟᱭᱤᱱ ᱛᱷᱤᱝᱠᱤᱝ ᱴᱩᱞᱠᱤᱴ

ᱦᱮᱨᱤᱴᱮᱡ ᱥᱴᱟᱨᱠ ᱮᱠᱟ ᱡᱚᱛᱮᱥᱟᱺ ᱠᱟᱴᱷᱟ ᱟᱹᱰᱤᱠᱚᱨ ᱛᱷᱮᱱᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱛ ᱢᱤᱫ ᱴᱤᱴᱤᱭᱟᱹᱨ ᱴᱩᱞᱠᱤᱴ ᱠᱟᱱᱟ ᱾ ᱯᱮ ᱴᱩᱞᱠᱤᱴ ᱨᱮ ᱯᱮ ᱠᱟᱴᱷᱟ ᱥᱮᱴ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱾ ᱦᱮᱨᱤᱴᱮᱡ ᱠᱟᱴᱷᱟ ᱠᱚ ᱫᱚ ᱞᱟᱦᱟ ᱞᱟᱦᱟ ᱵᱩᱡᱷᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱜᱮᱞ ᱠᱟᱴᱷᱟ ᱟᱹᱰᱤᱠᱚᱨ ᱛᱷᱮᱱᱟᱜ ᱫᱚ ᱠᱚ ᱴᱨᱮᱰᱤᱥᱚᱱᱟᱞ ᱠᱟᱴᱷᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱫᱚ ᱟᱨᱦᱚᱸ ᱛᱷᱮᱱᱟᱜ ᱮᱢ ᱮᱫᱟ ᱾ ᱠᱟᱨᱮᱠᱴᱚᱨ ᱠᱟᱴᱷᱟ ᱠᱚ ᱫᱚ ᱴᱟᱦᱮᱸ ᱟᱠᱟᱱ ᱞᱮᱠᱷᱟ ᱡᱟᱴᱟᱹᱞ ᱦᱩᱰᱤᱧ ᱞᱮᱠᱟᱱ ᱨᱚᱞ ᱠᱷᱚᱱ ᱦᱮᱨᱤᱴᱮᱡ ᱠᱟᱴᱷᱟ ᱛᱷᱮᱱᱟᱜ ᱵᱟᱰᱷᱟᱭ ᱠᱚ ᱚᱲᱟᱠ ᱞᱟᱹᱜᱤᱫ ᱢᱟᱹᱲᱟᱝ ᱮᱢ ᱮᱫᱟ ᱾ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱠᱟᱴᱷᱟ ᱠᱚ ᱫᱚ ᱴᱮᱠᱱᱤᱠᱟᱞ ᱚᱸᱴᱟᱨᱟᱸ ᱠᱚ ᱠᱩᱞᱟᱹᱲ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱴᱷᱮᱱ ᱠᱷᱚᱱ ᱱᱟᱶᱟ ᱵᱟᱵᱚᱛ ᱠᱚ ᱛᱷᱤᱝᱠᱤᱝ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱵᱟᱨ ᱴᱷᱚᱴ ᱠᱟᱱᱣᱟᱥ, ᱢᱤᱫ ᱫᱚ ᱟᱡᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱢᱤᱫ ᱫᱚ ᱴᱤᱢ ᱠᱚ ᱞᱟᱹᱜᱤᱫ, ᱟᱨᱦᱚᱸ ᱡᱟᱛᱟᱹᱭ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱦᱚᱛᱟᱭ ᱠᱟᱱᱟ ᱾ ᱠᱟᱴᱷᱟ ᱠᱚ ᱫᱚ ᱠᱳᱴᱮᱰ ᱠᱟᱜᱚᱡ ᱨᱮ ᱰᱤᱡᱤᱴᱟᱞ ᱴᱷᱮᱱ ᱨᱮ ᱯᱨᱤᱸᱴ ᱟᱠᱟᱱᱟ ᱟᱨ ᱰᱟᱭ-ᱠᱟᱴ ᱠᱟᱱᱟ ᱾ ᱦᱮᱨᱤᱴᱮᱡ ᱥᱴᱟᱨᱠ ᱫᱚ ᱚᱱᱟ ᱮᱴᱦᱚᱵᱚᱨ ᱛᱮ ᱵᱟᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱥᱮᱸᱫᱽᱨᱟ ᱠᱚ ᱟᱨᱦᱚᱸ ᱚᱱᱟ ᱵᱤᱥᱚᱭ ᱨᱮ ᱡᱟᱦᱟᱸ ᱵᱟᱭ ᱵᱩᱡᱷᱟᱹᱣ ᱮᱫᱟ ᱚᱱᱟ ᱠᱚ ᱟᱨ ᱡᱟᱦᱟᱸ ᱥᱮᱸᱫᱽᱨᱟ ᱠᱚ ᱠᱷᱚᱱ ᱦᱚᱛᱮᱴᱮ ᱢᱟᱯ ᱠᱩᱞᱟᱹᱲ ᱟᱠᱟᱱᱟ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Heritage Spark ᱰᱤᱡᱟᱭᱤᱱ ᱛᱷᱤᱝᱠᱤᱝ ᱴᱩᱞᱠᱤᱴ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Heritage Spark ᱰᱤᱡᱟᱭᱤᱱ ᱛᱷᱤᱝᱠᱤᱝ ᱴᱩᱞᱠᱤᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Spark is one of the few auxiliary tools for Intangible Cultural Heritage (ICH) designing in China. It is highly accessible to students unfamiliar with ICH, enabling them to quickly grasp its various types. Using a collaborative role-playing analysis method, it streamlines the design and creative process. Beyond being a design aid, it also plays a key role in promoting ICH.
Dimensions & Packaging: The cards measure 95mm x 133mm with a thickness of 0.3mm. The toolkit includes two thought canvases: a personal canvas (A4 size, 210mm x 297mm) and a team canvas (460mm x 960mm) for collaborative work. The packaging box measures 460mm x 320mm x 80mm, designed for convenient storage and transport. The materials and dimensions ensure durability and usability, making the toolkit suitable for various design and brainstorming scenarios.
Tags: ICH Design, Inspiration Inspired, Design Assistance, Toolkit, ICH
Production Technology: The design was created using Photoshop and Illustrator, then digitally printed on 300g coated paper and die-cut for precision. The process included user research, workshop testing, and design thinking methodologies to refine content and usability, ensuring the toolkit aligns with user needs. The cards were produced in small batches, ensuring quality and adaptability.
Design Challenge: The challenge lies in designing a set of cards that can enable ICH (Intangible Cultural Heritage) novices to quickly understand its value and essence, while also effectively stimulating user empathy to identify pain points from the perspective of ICH bearers. The cards must balance knowledge dissemination with thought stimulation, ultimately encouraging users to contribute innovative ideas for the future of ICH.
Research: Heritage Spark cards are designed to provide a quick entry point for users with no prior knowledge of Intangible Cultural Heritage (ICH). This research explores how card design can effectively convey ICH knowledge, foster user empathy, and encourage users to adopt the perspective of ICH bearers. The cards guide users to identify challenges facing ICH, define problems, and utilize divergent thinking to generate innovative solutions for ICH protection and transmission.
Inspiration: In the era of rapid technological growth, the protection and promotion of Intangible Cultural Heritage (ICH) face major challenges. Our course experience and student feedback reveal a lack of ICH awareness. To foster innovative ICH design, it is essential to quickly grasp its essence, analyze its status from various angles, and explore its fusion with new technologies. Thus, we created Heritage Spark, a toolkit to inspire creative ICH design.
Project Duration: The project started in Hangzhou, China, in January 2024.
Operation Flow: The toolkit includes ICH cards, introducing ten ICH to build a quick understanding. Character cards help users explore ICH from different roles and perspectives. Technology cards offer various tech options to inspire diverse designs through integration. Additionally, two thought canvases support process development and idea exchange, fostering collaborative design.
Team Members: Creative Director: Liang Hou, Researcher: Wenqi Wu, Designer: Qianyu Tang, Designer: Yixuan Gao, Designer: Xiaoran Zhang, Designer: Chongjun Zhong, Designer: Songruoyao Wu; Designer: Yingping Cao; Tutor: Zhibin Zhou and Tutor: Kejun Zhang
Image Credits: The above material comes from our own team.