Sawamura Award 2024 ᱮᱵᱷᱮᱱᱴ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2025
Sawamura Award 2024 ᱮᱵᱷᱮᱱᱴ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ
Client: SAWAMURA Inc.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #171707The Design
About Sawamura Award 2024 ᱮᱵᱷᱮᱱᱴ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ
Sawamura Award 2024 ᱫᱚ ᱡᱟᱯᱟᱱ ᱨᱮᱱᱟᱜ Kyoto ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱯᱩᱭᱞᱩ ᱠᱷᱚᱱᱟᱜ Kabuki ᱛᱷᱤᱭᱮᱴᱟᱨ ᱨᱮ ᱦᱩᱭ ᱞᱮᱱ ᱱᱟᱶᱟ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱢᱯᱟᱱᱤ ᱮᱵᱷᱮᱱᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱮᱵᱷᱮᱱᱴ ᱨᱮᱱᱟᱜ ᱵᱤᱥᱚᱭ ᱫᱚ ᱯᱩᱭᱞᱩ ᱠᱷᱚᱱᱟᱜ ᱨᱤᱛᱤ ᱟᱨ ᱱᱟᱶᱟ ᱩᱭᱦᱟᱹᱨ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ KABUKU ᱟᱹᱲᱟᱹ ᱨᱮᱱᱟᱜ ᱚᱞ ᱠᱚ ᱫᱚ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱛᱮ ᱚᱞ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱤᱫ ᱢᱤᱫ ᱚᱞ ᱫᱚ ᱚᱞ ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱵᱟᱨᱭᱟ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ᱾ ᱛᱷᱤᱭᱮᱴᱟᱨ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱯᱩᱭᱞᱩ ᱠᱷᱚᱱᱟᱜ ᱡᱟᱯᱟᱱᱤ ᱨᱚᱝ ᱟᱨ ᱱᱚᱠᱥᱟ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱨᱚᱝ ᱥᱠᱤᱢ ᱥᱟᱶᱛᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱫᱚ ᱥᱟᱨᱴᱤᱯᱷᱤᱠᱮᱴ, ᱥᱚ ᱴᱤᱠᱮᱴ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱱᱮᱦᱚᱸᱛᱟ ᱚᱞ, ᱥᱤᱞ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱮᱵᱷᱮᱱᱴ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱧᱮᱞ ᱮ ᱧᱟᱢ ᱠᱮᱫᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Sawamura Award 2024 ᱮᱵᱷᱮᱱᱴ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sawamura Award 2024 ᱮᱵᱷᱮᱱᱴ ᱠᱤ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
- Dimensions & Packaging
- Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm - Tags
- Key visual, Japanese, tradition, innovation
- Production Technology
- Adobe Illustrator CC
- Design Challenge
- The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new. - Research
- I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
- Inspiration
- The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
- Project Duration
- The project was held at Minamiza, Kyoto, Japan on March 29, 2024
- Operation Flow
- This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
- Image Credits
- #All Creator Takuma Tahara
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