Katie Tai and Ciang Fan - OCT Ent. ᱨᱮᱱᱟᱜ Mai Meng ᱠᱚᱱᱥᱚᱨᱴ ᱴᱩᱨ

Katie Tai and Ciang Fan - OCT Ent. ᱨᱮᱱᱟᱜ Mai Meng ᱠᱚᱱᱥᱚᱨᱴ ᱴᱩᱨ ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱥᱳᱱᱟᱩᱛᱥᱟᱵ· 2026

Mai Meng ᱠᱚᱱᱥᱚᱨᱴ ᱴᱩᱨ

Katie Tai and Ciang Fan - OCT Ent. ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: OCT Entertainment Co., Ltd.

ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#175407 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Mai Meng ᱠᱚᱱᱥᱚᱨᱴ ᱴᱩᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱢᱟᱭ ᱢᱮᱝ, ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ Treasure The Moment (ᱴᱨᱮᱡᱟᱨ ᱫᱚ ᱢᱚᱢᱮᱱᱴ), ᱚᱱᱟ ᱫᱚ ᱢᱤᱫ ᱠᱚᱱᱥᱚᱨᱴ ᱴᱩᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱟᱱᱰᱚᱯᱚᱯ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱨᱮᱭᱟᱜ ᱯᱮ ᱜᱮᱞ ᱢᱚᱬᱮ ᱥᱮᱨᱢᱟ ᱯᱩᱨᱟᱹᱣ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱮᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱴᱩᱨ ᱨᱮ ᱱᱟᱶᱟ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱟᱨᱮ ᱥᱮᱨᱮᱧ ᱠᱚ ᱟᱨ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱮᱥᱴᱮᱡᱽ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱢᱳᱰᱩᱞᱟᱨ, ᱪᱟᱞᱟᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱟᱨ ᱥᱟᱯᱷᱟ ᱧᱮᱞᱚᱜ LED ᱯᱮᱱᱟᱞ ᱠᱚ ᱡᱚᱛᱚ ᱥᱮᱨᱮᱧ ᱨᱮᱭᱟᱜ ᱢᱚᱱ ᱞᱮᱠᱟᱛᱮ ᱩᱪᱽ-ᱨᱮᱡᱚᱞᱩᱥᱚᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱩᱫᱩᱜᱟ᱾ ᱢᱟᱨᱥᱟᱞ ᱫᱚ ᱥᱮᱨᱮᱧ ᱨᱮᱭᱟᱜ ᱛᱟᱲᱟᱢ (ᱴᱮᱢᱯᱚ) ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱥᱟᱰᱮ ᱫᱚ ᱡᱚᱛᱚ ᱡᱟᱭᱜᱟ ᱞᱮᱠᱟᱛᱮ ᱥᱟᱡᱟᱣ ᱦᱩᱭᱩᱜᱼᱟ᱾ ᱱᱟᱜᱟᱨ ᱞᱮᱠᱟᱛᱮ ᱥᱮᱨᱮᱧ ᱠᱚ, ᱡᱚᱛᱚ ᱦᱚᱲ ᱥᱟᱶᱛᱮ ᱡᱤᱭᱚᱛ ᱥᱮᱨᱮᱧ ᱟᱨ ᱩᱠᱩ ᱟᱠᱟᱱ ᱛᱤ ᱛᱮ ᱚᱞ ᱪᱤᱴᱷᱤ ᱠᱚ ᱧᱮᱞᱧᱮᱯᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱥᱮᱞᱮᱫ ᱞᱟᱹᱜᱤᱫ ᱠᱚ ᱱᱮᱦᱚᱨᱟᱭᱟ᱾ ᱱᱚᱶᱟ ᱴᱩᱨ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱢᱟᱨᱮ ᱟᱸᱡᱚᱢᱤᱭᱟᱹ ᱠᱚ ᱟᱨ ᱡᱩᱣᱟᱹᱱ ᱧᱮᱞᱧᱮᱯᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱛᱟᱞᱟᱨᱮ ᱡᱚᱲᱟᱣ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Mai Meng ᱠᱚᱱᱥᱚᱨᱴ ᱴᱩᱨ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mai Meng ᱠᱚᱱᱥᱚᱨᱴ ᱴᱩᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.

Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
ᱴᱮᱜ ᱠᱚ: Mai Meng, 35th anniversary, concert tour, stage design, Event
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
ᱜᱚᱵᱮᱥᱚᱱᱟ: We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
ᱯᱨᱮᱨᱚᱱᱟ: The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Copyrights belong to OCT Entertainment Co., Ltd., 2025
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Producer: Katie Tai
Line producer: Jessie Qiu
Chief Director: Ciang Fan
Technical Director: Tzulung Pan
Technical Director: Zhuang FuMing
Executive Director: Fifi Ying
Executive Director: Hsining Shen
Executive Director: Lin Lin
Executive Director: Howard Hsu
Executive Director: EJ Huang
Executive Director: Harrison Hsu
UPMs: Annie Huang, Sandy Yeh
Chief of lighting technician: Chen QiSheng
Stage Design: Zhao Hong Chao
Production company: OCT Entertainment Co., Ltd.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: OCT Entertainment Co., Ltd.