Shigeru Kubota ᱨᱮᱱᱟᱜ Metoa Ginza ᱥᱚᱲᱚ ᱠᱟᱹᱢᱤ: ᱥᱚᱠᱟᱭ ᱴᱷᱟᱶ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2026
Metoa Ginza ᱥᱚᱲᱚ ᱠᱟᱹᱢᱤ: ᱥᱚᱠᱟᱭ ᱴᱷᱟᱶ
Shigeru Kubota ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Metoa Ginza
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#176030 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Metoa Ginza ᱥᱚᱲᱚ ᱠᱟᱹᱢᱤ: ᱥᱚᱠᱟᱭ ᱴᱷᱟᱶ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱡᱟᱭᱜᱟ ᱫᱚ ᱟᱹᱰᱤ ᱛᱮᱭᱟᱨ ᱠᱟᱹᱨᱤᱜᱟᱨᱤ ᱟᱨ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱛᱷᱟᱯᱚᱨ ᱫᱚᱦᱚ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱵᱮᱯᱟᱨ ᱫᱮᱠᱷᱟᱣ ᱦᱚᱛᱮᱛᱮ, ᱠᱟᱹᱨᱤᱜᱟᱨᱤ ᱫᱚ ᱠᱟᱞᱟ ᱥᱟᱶ ᱛᱷᱟᱯᱚᱨ ᱟᱨ ᱦᱚᱲ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱥᱟᱶ ᱡᱩᱲᱟᱶᱚᱜ ᱠᱟᱱᱟ ᱾ ᱠᱮᱯᱷᱮ ᱨᱮ, ᱫᱮᱠᱷᱟᱣ ᱮᱢ ᱦᱚᱲ ᱠᱚ ᱢᱮᱥᱟᱣ ᱚᱜ ᱟ ᱟᱨ ᱢᱤᱫ ᱜᱚᱴ ᱡᱟᱱᱟᱢᱚᱜ ᱟ ᱾ ᱱᱚᱶᱟ ᱛᱷᱟᱯᱚᱨ ᱠᱚ ᱢᱮᱥᱟᱣ ᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱠᱚ ᱡᱩᱜ ᱡᱩᱜᱤ ᱮᱥᱮᱫ ᱚᱠᱛᱚ ᱛᱮᱭᱟᱨ ᱠᱚ ᱮᱫᱟ, ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱨᱟᱹᱥᱠᱟᱹ ᱟᱨ ᱵᱮ�ساﮟ ᱨᱮᱭᱟᱜ ᱟᱥᱚᱨ ᱮᱢ ᱮᱫᱟ ᱾ ᱮᱞᱮᱴᱷᱟᱨ ᱜᱷᱮᱨ ᱮ ᱟᱠᱟᱱ ᱵᱟᱨ ᱛᱷᱟᱠ ᱨᱮᱭᱟᱜ ᱦᱟᱱᱤᱠᱚᱢᱵ ᱯᱮᱱᱮᱞ ᱠᱚ, ᱢᱤᱫ ᱛᱷᱟᱠ ᱔᱐ ᱰᱤᱜᱨᱤ ᱛᱮ ᱵᱮᱮᱨᱮᱫ ᱠᱷᱟᱱ ᱵᱟᱦᱟ ᱞᱮᱠᱟ ᱠᱟᱴᱷᱟ ᱠᱚ ᱛᱮᱭᱟᱨ ᱮᱫᱟ, ᱱᱚᱶᱟ ᱠᱷᱚᱵᱚᱨ ᱮ ᱟᱜᱩ ᱮᱫᱟ ᱡᱮ ᱠᱟᱹᱨᱤᱜᱟᱨᱤ ᱫᱚ ᱦᱚᱲ ᱠᱚ ᱡᱩᱲᱟᱣ ᱠᱟᱛᱮ ᱢᱤᱫ ᱨᱟᱹᱥᱠᱟᱹ ᱚᱛ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Metoa Ginza ᱥᱚᱲᱚ ᱠᱟᱹᱢᱤ: ᱥᱚᱠᱟᱭ ᱴᱷᱟᱶ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Metoa Ginza ᱥᱚᱲᱚ ᱠᱟᱹᱢᱤ: ᱥᱚᱠᱟᱭ ᱴᱷᱟᱶ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Metoa Ginza is Mitsubishi Electric's showroom, designed to showcase its 12 businesses. In order to introduce various technologies from home appliances to space, medical, and infrastructure, in a limited space, we proposed a layout with a community cafe on the first floor and exhibition spaces on the second and third floors, where events are held four times a year to showcase the 12 businesses. The exhibition was designed to be like a gallery, with the concept of Cutting-edge Technology and art.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The showroom covers a total area of approximately 900 square meters across three floors. The first floor is primarily dedicated to a cafe area, while the second and third floors are allocated for exhibition spaces.
- ᱴᱮᱜ ᱠᱚ
- Mitsubishi Electric, Event space, 100th anniversary, Corporate exhibition, Communication space, Corporate museum, Corporate brand promotion
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In addition to design, we were heavily involved in overall branding from a comprehensive production perspective and worked to raise awareness by unifying the design of the naming, logo design, key visuals, main videos, uniforms, goods, and other elements. We also requested the cafe on the first floor to develop a menu in accordance with Mitsubishi Electric's event and conducted unified event promotions on all floors.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The huge honeycomb panels surrounding the elevator are double-layered, and when the honeycomb panels on the back side are rotated 90 degrees and stacked, a flower pattern is created, symbolizing the overlap of technology brings happiness to people. The structure piercing through three floors was difficult to realize, but it was completed by dividing the hexagons into parts and connecting them together. The translucent white color shines in the light, brightly expressing people's happiness.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Mitsubishi Electric is involved in various businesses, including home appliances, elevators, space, robotics, medical equipment, and infrastructure. To appeal these businesses, the company went beyond simply displaying its products and incorporated the perspectives of artists to express its technologies as works of art, creating new experiences and positive impressions. Achieving this required understanding and decision-making on the part of the company through research and persuasion.
- ᱯᱨᱮᱨᱚᱱᱟ
- A place, theme of meeting people, based on the concept of Touch of Advancement. Each business's exhibition brings technology and art to meet people and the cafe brings people to create a community. These are connected and the design conveys the message: technology brings happiness to people. The two-layer honeycomb panels surrounding the elevator create a flower-like pattern when one side is rotated 90 degrees. It messages that technology will come together to create a happier world.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project began in Tokyo in October 2014 and was completed and opened on March 31, 2016. It closed on August 4, 2025.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Metoa GINZA is Mitsubishi Electric's showroom with a cafe on the 1st floor and exhibition spaces on the 2nd and 3rd floors, where exhibitions have been changed 4 times a year. Rather than simply displaying products, the showroom collaborates with artists to create an experience that can be enjoyed as art. Over the past 10 years, 6 million people have visited here, which has established itself as a place for new discoveries. After closing, the showroom will tour the country as the event, Metoa.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- General production Interior design: Shigeru Kubota
General production, VI design, Art direction: Arata Maruyama
General production, Event design: Masato Tanaka
Overall supervision: iPLANET Incorporated
Interior construction: MURAYAMA INC.
Design: WORKTECHT&Co.
Moving logo Opening video production: Norimichi Hirakawa
Interactive Video Production: amana inc.
Opening video production: WOW Inc.
Video system design: Kyoeisha Co., Ltd.
Furniture design and production: HAY hutte design
In-house background music and ELV surround sound: Yosi Horikawa
Technical support and equipment provided: Mitsubishi Electric Corporation
PR: TANK Inc.
Printed matter copywriting: Keita Fukasawa
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