Greentown Begonia ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱮᱱᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Serendipper is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2026
Greentown Begonia ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱮᱱᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
by Serendipper
Client: Serendipper
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #177707The Design
About Greentown Begonia ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱮᱱᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
ᱜᱨᱤᱱᱴᱟᱩᱱ ᱵᱮᱜᱚᱱᱤᱭᱟ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱡᱮᱝᱡᱷᱳᱣ ᱨᱮ ᱢᱤᱫ ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱮᱱᱴᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱛᱮ 2,500 ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱦᱟᱹᱵᱤᱡ ᱯᱟᱥᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱵᱤᱥᱚᱭ ᱫᱚ ᱵᱮᱜᱚᱱᱤᱭᱟ ᱵᱟᱦᱟ ᱨᱮᱱᱟᱜ ᱯᱚᱨᱚᱛᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱩᱣᱟᱱᱦᱩᱴᱩᱱ ᱴᱚᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱤᱛᱤᱦᱟᱹᱥᱤᱭᱟᱹ ᱦᱚᱲ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱧᱟᱢ ᱟᱠᱟᱫᱟ᱾ ᱟᱠᱷᱨᱚᱴ ᱫᱟᱨᱮ ᱨᱮᱱᱟᱜ ᱯᱚᱛᱚᱨ (ᱣᱟᱞᱱᱟᱴ ᱵᱷᱤᱱᱤᱭᱚᱨ) ᱫᱚ ᱢᱤᱫ ᱞᱚᱞᱚ ᱨᱚᱝ ᱮᱢᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱜᱞᱮᱡᱰ ᱜᱞᱟᱥ, ᱫᱷᱤᱨᱤ ᱟᱨ ᱱᱚᱠᱚᱞ ᱛᱟᱸᱵᱟ ᱥᱴᱮᱱᱞᱮᱥ ᱥᱴᱤᱞ ᱫᱚ ᱴᱮᱠᱥᱪᱚᱨ ᱥᱮᱞᱮᱫᱚᱜᱼᱟ᱾ ᱦᱮᱸᱫᱮ ᱟᱨ ᱯᱩᱸᱰ ᱢᱟᱨᱵᱚᱞ ᱚᱛ ᱫᱚ ᱢᱤᱫ ᱯᱩᱨᱟᱹᱱ ᱚᱵᱚᱥᱛᱟ ᱛᱮᱭᱟᱨᱚᱜ ᱨᱮ ᱜᱚᱲᱚᱭᱟ᱾ ᱵᱮᱜᱚᱱᱤᱭᱟ ᱟᱨᱟᱜ, ᱢᱟᱨᱟᱜ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱟᱨ ᱥᱚᱱᱟ ᱨᱚᱝ ᱠᱚ ᱢᱤᱫ ᱴᱤᱯᱤᱡ ᱨᱚᱝ ᱛᱮᱭᱟᱨᱮᱫᱟ᱾ ᱠᱟᱹᱢᱤ ᱴᱚᱴᱷᱟ ᱠᱚ ᱨᱮ ᱠᱟᱞᱟ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ, ᱫᱩᱲᱩᱵ ᱡᱟᱭᱜᱟ ᱟᱨ ᱧᱮᱞ ᱡᱟᱭᱜᱟ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Greentown Begonia ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱮᱱᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Greentown Begonia ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ ᱥᱮᱱᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Soft furnishings extend the story throughout the space. The theme of the bloom of begonia is further enriched and integrated, permeating the atmosphere with warmth and inclusivity, while the carefully selected materials create a luxurious visual experience.
- Dimensions & Packaging
- The project covers an area of approximately 2,500 square meters.
- Tags
- Crabapple Blossom, Luxury, Wood Veneer, Glazed Tile, Luxury Stone
- Production Technology
- The walnut veneer sets a warm tone, while materials such as glazed glass, luxury stone, and faux copper stainless steel emphasize the luxurious texture. Inside, the black and white marble flooring enhances the overall vintage atmosphere. The rich hues of begonia red, peacock green, and opulent gold harmonize within an inclusive ambiance, creating a multi layered, ceremonial feel that gives the space a refined and elegant character.
- Design Challenge
- During the early design phase, designers and technicians conducted multiple rounds of refinement and model adjustments, testing installation conditions based on site-specific circumstances. Notably, the monumental crabapple blossom installation ultimately achieved its desired effect through coordinated collaboration among all parties involved.
- Research
- Greentown Begonia Center blends modern design with classical elegance, reinterpreting the core principle of Shanghai style design: inclusive, innovative, and integrated.Drawing inspiration from a great historical figure from Guanhutun in Zhengzhou, the designer incorporated his favorite begonia flower into the design.
- Inspiration
- Drawing inspiration from the story of a revered figure from Zhengzhou Guantutun district, the designers incorporated his beloved crabapple blossoms into the design. By blending contemporary design with classical refinement, this project reinterprets the core essence of Shanghai design inclusivity and innovative fusion
- Project Duration
- This project is located in Zhengzhou, China, with design completion scheduled for March 2025.
- Operation Flow
- The purpose of interior soft furnishings design lies in unlocking greater spatial potential. Through the interplay of light and shadow reflections, the design crafts an enduringly elegant sensory experience. Within a serene yet understated ambiance, it meticulously balances the dimensions of functional zones, including cultural and creative art display areas, meeting spaces, and scenic viewing areas, endowing each space with a distinct sense of presence and privacy.
- Team Members
- Lei Dong, Liyuan Zhang, Qi Li
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