Chen Zilong, Huang Yan and Zhu Xuguan ᱨᱮᱱᱟᱜ Hua Shanday ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Hua Shanday ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ)
Chen Zilong, Huang Yan and Zhu Xuguan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: City University of Macau
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#180205 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Hua Shanday ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱩᱣᱟ ᱥᱟᱱᱰᱮ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱜᱩᱣᱟᱝᱥᱤ ᱨᱮ ᱢᱮᱱᱟᱜ ᱦᱩᱣᱟᱥᱟᱱ ᱧᱮᱞᱚᱜ ᱡᱟᱭᱜᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱭᱩᱱᱮᱥᱠᱚ ᱫᱷᱟᱹᱨᱛᱤ ᱩᱛᱨᱟᱹᱣ ᱡᱟᱭᱜᱟ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱩᱯᱨᱩᱢ ᱫᱚ ᱞᱩᱭᱩᱭᱮ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱒᱐᱐᱐ ᱥᱮᱨᱢᱟ ᱢᱟᱨᱮ ᱦᱩᱣᱟᱥᱟᱱ ᱫᱷᱤᱨᱤ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱚᱸᱜᱟ ᱵᱩᱨᱩ ᱡᱚᱦᱟᱨ ᱟᱨ ᱜᱟᱶᱛᱟ ᱠᱟᱹᱢᱤ ᱩᱫᱩᱜ ᱮᱫ ᱢᱟᱨᱮ ᱴᱚᱴᱮᱢ ᱠᱚ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱥᱟᱯᱷᱟ ᱡᱚᱢᱮᱴᱨᱤᱠ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱫᱚᱦᱲᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱨᱚᱝ ᱵᱟᱪᱷᱟᱣ ᱨᱮ ᱢᱩᱞ ᱫᱷᱤᱨᱤ ᱪᱤᱛᱟᱹᱨ ᱨᱮᱱᱟᱜ ᱟᱨᱟᱜ ᱦᱟᱥᱟ ᱨᱚᱝ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱪᱤᱱᱦᱟᱹ ᱵᱚᱨᱰ, ᱯᱚᱥᱴᱚᱨ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱮᱢᱚᱱ ᱫᱚᱦᱲᱟ ᱦᱚᱨ ᱧᱟᱢ ᱦᱚᱸ ᱢᱤᱫ ᱟᱞᱜᱟ ᱥᱮᱪᱮᱫ ᱟᱱᱩᱵᱷᱚᱵ ᱦᱚᱭᱚᱜ ᱢᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Hua Shanday ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hua Shanday ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Designed for the Guangxi Huashan Scenic Area a UNESCO World Heritage site this project establishes the visual identity for Hua Shan Day. The core concept is the revitalization of the 2000 year old Huashan Rock Art. The design actively extracts and reconstructs ancient Luoyue totems depicting scenes of prayer and labor. By reinterpreting these raw historical symbols through a contemporary design language the project bridges the gap between deep archaeology and modern audiences. It transforms static heritage into a vibrant brand system ensuring the ancient visual legacy continues to inspire future generations.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Primary Physical Application (Banners/Posters): 600mm x 900mm.
- ᱴᱮᱜ ᱠᱚ
- Visual Identity, Huashan Rock Art, UNESCO World Heritage, Cultural Branding, Luoyue Culture, Heritage Preservation, Contemporary Reconstruction, Graphic Design, Guangxi China
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The visual identity is designed with a digital first approach to minimize physical waste utilizing scalable vector graphics for online promotion and digital exhibitions. For necessary physical applications such as signage and merchandise the design strictly adheres to sustainable practices utilizing recycled paper stocks and soy based inks. The color palette remains faithful to the heritage site utilizing the specific Huashan Red ochre derived from the original hematite pigment used in the rock art ensuring visual consistency and cultural respect.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was to breathe new life into ancient pictograms without losing their historical authenticity. Traditional approaches often result in rigid copying or overly abstract interpretations. The challenge was to find a balance making the 2000 year old symbols speak to a digital native audience while preserving their solemn heritage value. The solution lay in the methodology of contemporary reconstruction simplifying the complex rock textures into clean iconic graphics that are adaptable across media while retaining the soul of the original Luoyue visual language.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This research revitalizes the 2000 year old Huashan Rock Art UNESCO World Heritage for modern audiences. The team employed visual archaeology to decode Luoyue totems known as the Frog Man and extracted their geometric DNA from ancient pigments. These forms were reconstructed using contemporary design principles. The resulting visual system preserves historical authenticity while ensuring educational accessibility for future generations.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design draws direct inspiration from the awe inspiring Huashan Rock Art in Guangxi created by the Luoyue people during the Warring States period to the Eastern Han dynasty. We focused on the iconic monochromatic red ochre figures specifically the distinct forms representing ritual prayer The Frog Man and collective labor. The raw power dynamic postures and the spiritual connection between humans and nature found on the cliff faces served as the primary visual source. We sought not to copy but to decipher the primitive energy of these ancestors and translate it into a modern graphic narrative.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2025 in Guangxi, China and finished in December 2025. The project is located in the Huashan Scenic Area, Guangxi Zhuang Autonomous Region, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design functions as an accessible cultural gateway. By simplifying archaeological figures into intelligible modern icons it lowers the cognitive barrier for visitors. The visual system is applied across the scenic area turning wayfinding and branding into an educational experience. Visitors can instantly recognize the motifs connecting the graphics on their tickets or phone screens directly to the cliffs in front of them. This creates a cohesive narrative loop that transforms a passive viewing of archaeological ruins into an engaging relatable cultural discovery.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer：CHEN ZILONG；
Designer：HUANG YAN；
Designer：ZHU XUGUAN；
Designer：YANG CHAO；
Designer：LIU XINYU；
Designer：GU JIAYUAN；
Designer：MAO YUTING； - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1：CHEN ZILONG；
Image #2：HUANG YAN；
Image #3：ZHU XUGUAN；
Image #4：YANG CHAO；
Image #5：LIU XINYU；GU JIAYUAN；MAO YUTING；
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
