Taobao Design ᱨᱮᱱᱟᱜ Tmall Home Zheng Zhou Song Shan Lu ᱠᱤᱨᱤᱧ ᱟᱠᱷᱲᱟ ᱪᱮᱛᱟᱱ ᱚᱰᱚᱠ ᱛᱮᱭᱟᱨ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2026
Tmall Home Zheng Zhou Song Shan Lu ᱠᱤᱨᱤᱧ ᱟᱠᱷᱲᱟ ᱪᱮᱛᱟᱱ ᱚᱰᱚᱠ ᱛᱮᱭᱟᱨ
Taobao Design ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Tmall Home
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#180315 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Tmall Home Zheng Zhou Song Shan Lu ᱠᱤᱨᱤᱧ ᱟᱠᱷᱲᱟ ᱪᱮᱛᱟᱱ ᱚᱰᱚᱠ ᱛᱮᱭᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱴᱤᱢᱚᱞ ᱦᱳᱢ ᱡᱮᱝ ᱡᱚᱣ ᱥᱚᱝ ᱥᱟᱱ ᱞᱩ ᱫᱚ ᱢᱤᱫ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱵᱮᱵᱷᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱤᱨᱤᱧ ᱟᱠᱷᱲᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱨᱮ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ ᱫᱚ ᱳ,᱑᱗᱐ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱦᱟᱨᱟᱜᱼᱟ ᱢᱮᱱᱛᱮ ᱵᱤᱥᱚᱭ ᱫᱚ ᱵᱟᱦᱨᱮ ᱠᱤᱨᱤᱧ ᱟᱠᱷᱲᱟ ᱥᱟᱢᱟᱝ, ᱵᱚᱞᱚᱱ ᱡᱟᱭᱜᱟ, ᱢᱮᱥᱟ ᱥᱮᱣᱟ ᱡᱟᱭᱜᱟ ᱟᱨ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱫᱤᱥᱚᱢ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱡᱚᱲᱟᱣ ᱠᱮᱫᱼᱟ᱾ ᱠᱤᱨᱤᱧ ᱟᱠᱷᱲᱟ ᱥᱟᱢᱟᱝ ᱨᱮ ᱦᱟᱨᱟ ᱮᱦᱚᱵ ᱫᱟᱨᱮ ᱦᱚᱸ ᱠᱷᱚᱱ ᱩᱭᱦᱟᱹᱨ ᱧᱟᱢ ᱟᱠᱟᱱ ᱛᱟᱲᱟᱢ ᱛᱟᱲᱟᱢ ᱥᱩᱨᱤᱡ ᱨᱩᱯ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱵᱚᱞᱚᱱ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱟᱝ ᱡᱷᱟᱹᱞᱤᱭᱟᱹ ᱢᱟᱴ ᱫᱷᱤᱨᱤ ᱡᱟᱦᱟᱨ ᱥᱟᱶ ᱩᱫᱩᱜ ᱟᱨ ᱨᱚᱲ ᱨᱩᱯᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱥᱢᱟᱨᱴ ᱟᱭᱱᱟ ᱯᱮᱱᱮᱞ ᱠᱚ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱩᱢᱩᱞ ᱨᱮ ᱦᱚᱸ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱛᱟᱦᱮᱸᱱ ᱫᱟᱨᱮ ᱠᱚ, ᱡᱟᱹᱛᱤᱜ ᱜᱤᱴᱤᱞ ᱫᱷᱤᱨᱤ ᱟᱨ ᱠᱩᱥᱤ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱪᱟᱹᱭ ᱴᱷᱟᱹᱨᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱢ ᱭᱚᱛᱚᱱ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱛᱮᱭᱟᱨ ᱫᱚ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱟᱨ ᱯᱩᱨᱟᱹᱵ ᱞᱟᱠᱪᱟᱨ ᱢᱤᱫ ᱡᱟᱭᱜᱟ ᱨᱮ ᱠᱚ ᱩᱫᱩᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Tmall Home Zheng Zhou Song Shan Lu ᱠᱤᱨᱤᱧ ᱟᱠᱷᱲᱟ ᱪᱮᱛᱟᱱ ᱚᱰᱚᱠ ᱛᱮᱭᱟᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tmall Home Zheng Zhou Song Shan Lu ᱠᱤᱨᱤᱧ ᱟᱠᱷᱲᱟ ᱪᱮᱛᱟᱱ ᱚᱰᱚᱠ ᱛᱮᱭᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The project weaves the theme of All Things Grow through the outdoor storefront, entrance functional area, integrated service area, and green landscape, creating an immersive environment where technology and culture converge. Through thematic storytelling, it organically merges home appliances, user emotions, and Eastern philosophical concepts, transforming the commercial space beyond a mere venue for transactions into a cultural medium that conveys brand values and lifestyle vision.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The exhibition area is 3,170 square meters.
- ᱴᱮᱜ ᱠᱚ
- Tmall Home Design,All Things Grow,Eastern Aesthetics,Sprouting Seedlings,Smart Interaction,Green Landscape of Pines, Pebbles and Mosses,Lifestyle Proposition,Fusion of Technology, Futurism, and Art,Home Appliance Retailer
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The outdoor storefront adopts a streamlined, layered structure that captures the graceful silhouette of sprouting seedlings. At the entrance, non slip matte stone flooring and crystal clear smart mirror panels in walls meet display and cleaning requirements while improving user interaction. The green landscape combines shade tolerant evergreen species, natural pebbles, and custom moss trays to ensure enduring ecological beauty with minimal maintenance, embodying a commitment to sustainability.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The core innovation is creating a spatial paradigm that integrates culture, technology, and emotion. Unlike conventional home appliance retailers centered on product display, the project is rooted in Eastern ecological wisdom. It uses the metaphor of growth to suggest technological evolution and the concept of Xianjing to reimagine service value, imbuing the commercial space with narrative depth and emotional resonance. This pioneers a shift from selling products to offering ideal lifestyles.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- As Gen Z emerges as the dominant consumer cohort, their expectations for cultural resonance and immersive experiences have risen dramatically. Concurrently, competition in the home appliance industry has shifted from mere specification comparisons to holistic scenario based solutions. In response, this project addresses the modern desire for technological warmth and mental relaxation by merging Eastern natural philosophy with smart technology, establishing a distinctive brand identity.
- ᱯᱨᱮᱨᱚᱱᱟ
- The project draws inspiration from nature and Eastern philosophy. All Things Grow inherits the cosmology of the Tao Te Ching, while Qiyun Xianjing echoes the pursuit of reclusion found in traditional landscape paintings. The seedling like outdoor storefront, the mirror motif in the water purifier area, and the meticulously designed green landscape collectively translate man nature harmony and void solid interplay into tangible spatial language, achieving a modern expression of cultural heritage.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was designed and fully realized in 2025.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The outdoor storefront mimics sprouting seedlings to convey natural vitality, evolving into an artistic interface that bridges technology, nature, and culture. The area for water purifiers and cleaning appliances at the entrance guides users toward an efficient, fulfilling lifestyle. The integrated service area features soft materials, gentle circulation, and a serene ambiance, along with the green landscape, creating a sanctuary where visitors can pause with ease and restore emotional balance.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Xiaoyuan Gu
Ruihua Diao
Shen Lv
Li Tang
Jinjin Meng
Chunxue Zhang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
