Yi Chun Lin ᱨᱮᱱᱟᱜ Tra Due ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Tra Due ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ)
Yi Chun Lin ᱞᱮᱠᱟᱛᱮ
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#181081 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Tra Due ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱴᱨᱟ ᱰᱩᱭᱮ ᱫᱚ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱟᱯᱮᱨᱤᱴᱤᱵᱚ ᱨᱤᱛᱤ ᱨᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱣᱟᱭᱤᱱ ᱵᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱟᱭᱩᱵ ᱖ ᱠᱷᱚᱱ ᱘ ᱴᱟᱲᱟᱝ ᱛᱟᱞᱟᱨᱮᱱ ᱚᱠᱛᱚ ᱨᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱚᱠᱛᱚ ᱨᱮ ᱯᱮᱲᱟᱠᱚ ᱟᱭᱩᱵ ᱡᱚᱢᱟᱜ ᱢᱟᱲᱟᱝ ᱡᱟᱣᱨᱟᱜᱼᱟᱠᱚ᱾ ᱤᱩᱨᱚᱯᱤᱭᱚ ᱵᱮᱱᱟᱣᱤᱡ ᱠᱚᱣᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱦᱚᱞᱢᱟᱨᱠ ᱵᱮᱵᱚᱥᱛᱟ ᱠᱷᱚᱱ ᱪᱤᱱᱛᱟᱹ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱪᱤᱱᱦᱟᱹ ᱜᱟᱫᱮᱞ ᱫᱚ ᱚᱱᱟ ᱚᱠᱛᱚ ᱛᱟᱞᱟᱨᱮ ᱦᱟᱹᱴᱤᱧᱟᱠᱟᱱ ᱛᱟᱞᱟᱠᱚ ᱩᱫᱩᱜᱮᱫᱟ᱾ ᱢᱩᱬᱩᱛ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱧᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱵᱟᱨᱭᱟ ᱦᱟᱹᱴᱤᱧ ᱛᱟᱞᱟᱨᱮ ᱫᱚᱦᱚᱭᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱚᱠᱷᱟ ᱟᱨ ᱟᱫᱟᱱᱼᱯᱨᱚᱫᱟᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱢᱤᱫᱴᱮᱡᱟᱜ ᱢᱟᱯ ᱨᱮ ᱢᱚᱰᱩᱞᱟᱨ ᱜᱨᱤᱰ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱮᱱᱩ, ᱠᱚᱥᱴᱚᱨ, ᱞᱮᱵᱮᱞ, ᱪᱤᱱᱦᱟᱹ ᱯᱟᱴᱟ ᱟᱨ ᱮᱢᱵᱚᱥᱰ ᱪᱮᱛᱟᱱ ᱨᱮ ᱯᱷᱟᱨᱪᱟ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Tra Due ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tra Due ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
- ᱴᱮᱜ ᱠᱚ
- Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
- ᱯᱨᱮᱨᱚᱱᱟ
- Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was developed between December 2026 and February 2026 in New York.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Yi Chun Lin
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
