Cansu Dagbagli Ferreira ᱨᱮᱱᱟᱜ Zona ᱵᱽᱨᱮᱱᱰᱤᱝ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ

Cansu Dagbagli Ferreira ᱨᱮᱱᱟᱜ Zona ᱵᱽᱨᱮᱱᱰᱤᱝ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2026

Zona ᱵᱽᱨᱮᱱᱰᱤᱝ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ

Cansu Dagbagli Ferreira ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Cansu Ferreira

ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Zona ᱵᱽᱨᱮᱱᱰᱤᱝ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱡᱚᱱᱟ ᱫᱚ ᱟᱝᱜᱚᱞᱟ ᱨᱮᱱ ᱯᱩᱭᱲᱟᱹ ᱢᱟᱲᱟᱝ ᱦᱟᱰ ᱥᱮᱞᱴᱡᱚᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱱᱟᱜᱟᱢ ᱯᱩᱨᱩᱱ ᱫᱷᱚᱨᱚᱦᱚᱨ ᱟᱨ ᱱᱤᱛᱚᱜᱟᱜ ᱥᱩᱱ ᱨᱮ ᱡᱚᱲᱟᱣ ᱮᱫᱟ, ᱦᱩᱣᱟᱢᱵᱚ ᱱᱟᱯᱟᱢ ᱟᱨ ᱳᱠᱟᱣᱟᱝᱜᱳ ᱜᱟᱰᱟ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱮᱱᱟ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱵᱨᱮᱱᱰ ᱯᱟᱲᱦᱟᱣ ᱮᱢ ᱮᱫᱟ ᱾ ᱱᱚᱵᱷᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱱᱤᱛᱚᱜᱟᱜ, ᱢᱚᱴᱟ ᱥᱩᱱ ᱨᱮ ᱴᱷᱤᱠ ᱮᱢ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱚᱱᱳᱠᱨᱳᱢᱮᱴᱤᱠ ᱯᱷᱚᱞ ᱢᱩᱞ ᱯᱮᱞᱮᱴ ᱟᱨ ᱡᱤᱳᱢᱮᱴᱨᱤᱠ ᱟᱭᱠᱚᱱ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱱᱮᱦᱚᱨ ᱦᱟᱛᱟᱣ ᱮᱫᱟ ᱾ ᱢᱤᱫ ᱠᱟᱥᱴᱚᱢ ᱞᱳᱜᱳᱴᱟᱭᱯ ᱨᱮ ᱫᱟᱜ ᱯᱷᱩᱴᱟᱣ ᱩᱠᱩᱭᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱤᱭᱚᱱ ᱨᱮᱭᱟᱜ ᱢᱩᱞ ᱟᱨ ᱜᱟᱰᱟ ᱨᱮᱭᱟᱜ ᱫᱷᱟᱨ ᱪᱤᱱᱦᱟᱹ ᱮᱫᱟ ᱾ ᱨᱚᱝᱜᱚᱱ ᱨᱚᱝ ᱠᱚ ᱢᱤᱫ ᱪᱷᱟᱯᱟ, ᱯᱩᱱᱰ ᱢᱩᱞ ᱞᱮᱭᱟᱣᱴ ᱥᱟᱶ ᱢᱤᱞ ᱠᱟᱛᱮ, ᱡᱚᱱᱟ ᱫᱚ ᱢᱤᱫ ᱱᱟᱶᱟ, ᱩᱪᱷᱟᱹᱣ ᱱᱮᱞ ᱟᱬᱟᱝ ᱮᱢ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱫᱷᱟᱝᱨᱟ, ᱰᱤᱡᱟᱭᱱ ᱢᱟᱲᱟᱝ ᱵᱷᱤᱴᱷᱟ ᱦᱚᱛᱮᱛᱮ ᱟᱡᱟᱜ ᱯᱩᱭᱲᱟᱹ ᱢᱟᱱᱟᱣ ᱮᱫᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Zona ᱵᱽᱨᱮᱱᱰᱤᱝ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zona ᱵᱽᱨᱮᱱᱰᱤᱝ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Aluminium 330 ml drink cans
ᱴᱮᱜ ᱠᱚ: drink, alcohol, colorful, cocktail, angola, fruits
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Design printed directly on the cans with Pantone system inks.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
ᱯᱨᱮᱨᱚᱱᱟ: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: 6 months, Angola, USA and France
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.