Cansu Dagbagli Ferreira ᱨᱮᱱᱟᱜ Prepd ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱮᱱᱰ ᱯᱟᱹᱦᱱᱟᱹᱣ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Prepd ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱮᱱᱰ ᱯᱟᱹᱦᱱᱟᱹᱣ
Cansu Dagbagli Ferreira ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Cansu Ferreira
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#181178 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Prepd ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱮᱱᱰ ᱯᱟᱹᱦᱱᱟᱹᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱚᱱᱚᱞ ᱚᱞ: Prepd ᱫᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱚᱛ ᱡᱚᱢᱟᱜ ᱮᱢᱚᱜ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱰᱤᱡᱤᱴᱟᱞ ᱤᱱᱯᱞᱩᱮᱱᱥᱚᱨ ᱨᱮᱥᱤᱯᱤ ᱠᱚ ᱯᱨᱚᱯᱷᱮᱥᱚᱱᱟᱞ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱡᱚᱢᱟᱜ ᱨᱮ ᱵᱚᱫᱚᱞ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱦᱱᱟᱹᱣ ᱫᱚ ᱢᱤᱫ ᱡᱚᱨᱟᱣᱟᱱ, ᱱᱟᱶᱟ ᱨᱩᱯ ᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱚᱢᱟᱜ ᱴᱮᱠ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱚᱫᱚᱞ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱦᱩᱥᱤᱭᱟᱹᱨ ᱞᱚᱜᱚᱴᱟᱭᱯ ᱛᱮ ᱡᱟᱦᱟᱸ ᱨᱮ ᱱᱮᱜᱮᱴᱤᱣ ᱥᱯᱮᱥ ᱯᱷᱨᱟᱭᱤᱝ ᱯᱮᱱ ᱟᱨ ᱩᱪᱟᱹ ᱠᱚᱱᱴᱨᱟᱥᱴ ᱦᱟᱨᱭᱟᱹᱨ ᱟᱨ ᱞᱟᱭᱤᱢ ᱨᱚᱝ ᱛᱟᱦᱮᱸᱱᱟ, ᱱᱚᱶᱟ ᱵᱽᱨᱮᱱᱰ ᱫᱚ ᱛᱮᱭᱟᱨ ᱚᱰᱚᱠᱤᱡ ᱟᱨ ᱡᱚᱢᱤᱡ ᱠᱚ ᱛᱟᱞᱟᱨᱮ ᱡᱚᱲᱟᱣ ᱠᱚ ᱢᱟᱱ ᱮᱫᱟ ᱾ ᱵᱮᱥ ᱚᱲᱟᱜ, ᱦᱚᱲ-ᱯᱩᱭᱞᱩ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱟᱨ ᱯᱟᱨᱥᱟᱞ ᱡᱤᱭᱚᱢᱮᱴᱨᱤ ᱛᱮ, Prepd ᱫᱚ ᱥᱠᱨᱚᱞ ᱠᱟᱱ ᱠᱟᱹᱢᱤ ᱫᱚ ᱢᱤᱫ ᱩᱛᱷᱟᱹᱣ ᱞᱮᱠᱟᱱ, ᱩᱪᱟᱹ ᱜᱩᱬ ᱡᱚᱢᱟᱜ ᱟᱱᱩᱵᱷᱚᱵ ᱨᱮ ᱵᱚᱫᱚᱞ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Prepd ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱮᱱᱰ ᱯᱟᱹᱦᱱᱟᱹᱣ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Prepd ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱮᱱᱰ ᱯᱟᱹᱦᱱᱟᱹᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
- ᱴᱮᱜ ᱠᱚ
- food, app, delivery, digital, modern, colorful
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
- ᱯᱨᱮᱨᱚᱱᱟ
- The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 6 months, France and Saudi Arabia
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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