Yian Xiang ᱨᱮᱱᱟᱜ Sunday Park ᱢᱩᱲᱩᱫ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2026
Sunday Park ᱢᱩᱲᱩᱫ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ
Yian Xiang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Xiang Yian
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#181394 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Sunday Park ᱢᱩᱲᱩᱫ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱛᱷᱤ ᱚᱱᱚᱞ: ᱥᱟᱱᱰᱮ ᱯᱟᱨᱠ ᱵᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ ᱫᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱯᱮᱴ ᱡᱤᱭᱚᱱ ᱯᱟᱦᱴᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱢᱤᱫ ᱪᱷᱟᱸᱪᱟ ᱢᱮᱱᱟᱜ ᱧᱮᱞᱚᱜ ᱱᱤᱭᱟᱢ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱴᱷᱤᱠ ᱱᱤᱭᱟᱢ ᱢᱮᱱᱟᱜ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ, ᱥᱢᱟᱱ ᱨᱚᱝ ᱥᱟᱹᱜᱟᱹᱭ, ᱟᱨ ᱵᱟᱲᱦᱟᱣ ᱫᱟᱲᱮ ᱢᱮᱱᱟᱜ ᱜᱨᱤᱰ ᱞᱚᱡᱤᱠ ᱛᱮ ᱢᱤᱫ ᱪᱷᱟᱸᱪᱟ ᱯᱟᱨᱪᱷᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱦᱟᱛᱟᱣᱟ। ᱧᱮᱞᱚᱜ ᱨᱟᱹᱥᱠᱟᱹ ᱟᱨ ᱴᱷᱤᱠᱴᱷᱟᱠ ᱨᱚᱠᱚᱬ ᱢᱤᱫᱛᱮ ᱢᱮᱥᱟ ᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱱᱤᱭᱟᱢ ᱫᱚ ᱥᱤᱝᱜᱟᱨ ᱵᱟᱹᱰᱛᱤ ᱵᱟᱝ ᱦᱩᱭᱩᱜ ᱟᱨ ᱱᱟᱯᱟᱭ ᱛᱮ ᱦᱟᱛᱟᱣ ᱟᱨ ᱪᱮᱫᱟᱜᱚᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱛᱟᱦᱮᱸᱱᱟ। ᱱᱚᱶᱟ ᱯᱟᱨᱪᱷᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱪᱷᱟᱸᱪᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ, ᱯᱨᱤᱱᱴ, ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱨᱮ ᱥᱚᱢᱟᱱ ᱵᱮᱵᱷᱟᱨ ᱦᱟᱛᱟᱣᱟ, ᱵᱨᱟᱱᱰ ᱨᱮᱱ ᱯᱟᱨᱥᱟᱞ ᱟᱨ ᱡᱟᱹᱲ ᱫᱷᱟᱹᱵᱤᱡ ᱧᱮᱞᱚᱜ ᱢᱮᱥᱟ ᱫᱚᱦᱚ ᱨᱮ ᱜᱚᱲᱚᱣᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Sunday Park ᱢᱩᱲᱩᱫ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sunday Park ᱢᱩᱲᱩᱫ ᱠᱟᱹᱢᱤ: ᱵᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
- ᱴᱮᱜ ᱠᱚ
- Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability. - ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Xiang Yian, 2026.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Xiang Yian
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026
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