Scene Aesthetics Design Co., Ltd ᱨᱮᱱᱟᱜ China Moutai ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2026
China Moutai ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
Scene Aesthetics Design Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Scene Aesthetics Design Co., Ltd
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#181493 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
China Moutai ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱪᱟᱭᱱᱟ ᱢᱟᱣᱩᱴᱟᱭ ᱫᱚ ᱒᱑᱗ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱟᱭᱡᱤᱭᱩ ᱵᱨᱟᱱᱰ ᱚᱱᱩᱵᱷᱚᱵ ᱡᱟᱭᱜᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱡᱤᱱᱤᱥ ᱩᱫᱩᱜ ᱟᱨ ᱠᱟᱹᱢᱤ ᱨᱮ ᱥᱮᱞᱮᱫᱚᱜ ᱥᱟᱡᱟᱣ ᱠᱚ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ ᱾ ᱡᱩᱱᱩᱢ ᱟᱨ ᱜᱚᱦᱚᱢ ᱫᱚ ᱛᱟᱲᱟᱢ ᱞᱮᱠᱟᱛᱮ ᱴᱷᱟᱶ ᱴᱷᱟᱶ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱴᱚᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱩᱯᱩᱨᱩᱢ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱨᱚᱝ ᱪᱟᱠᱟ ᱛᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱡᱮ ᱚᱠᱟ ᱞᱮᱠᱟᱛᱮ ᱦᱟᱸᱰᱤ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱫᱚ ᱩᱢᱮᱨ ᱥᱟᱶᱛᱮ ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱥᱚᱣᱟᱫ ᱠᱟᱸᱛᱷ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱥᱚ ᱢᱚᱰᱩᱞ ᱦᱚᱛᱮᱛᱮ ᱥᱚᱥ ᱥᱚ ᱵᱟᱵᱚᱛ ᱛᱮ ᱵᱩᱡᱷᱟᱹᱣ ᱮᱢ ᱠᱟᱱᱟ ᱾ ᱴᱩᱠᱩᱡ ᱟᱠᱟᱱ ᱟᱲᱟ ᱠᱚ ᱫᱚ ᱦᱟᱥᱟ ᱪᱩᱠᱟᱹ ᱨᱮᱭᱟᱜ ᱦᱩᱰᱤᱧ ᱪᱩᱛᱩ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚ ᱠᱟᱱᱟ ᱟᱨ ᱦᱟᱹᱴᱤᱧ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱚ ᱠᱟᱱᱟ ᱾ ᱨᱟᱥᱠᱟ ᱠᱟᱴᱷ, ᱢᱮᱰ ᱨᱮᱭᱟᱜ ᱵᱟᱨᱛᱮ ᱠᱚ, ᱚᱭᱮᱥᱴᱚᱨ ᱦᱮᱸᱫᱮ ᱟᱨ ᱚᱯᱷ ᱦᱚᱸᱰᱮ ᱯᱷᱤᱱᱤᱥ ᱠᱚ ᱛᱮ ᱨᱚᱝ ᱥᱟᱡᱟᱣ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
China Moutai ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ China Moutai ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 317 square meters
- ᱴᱮᱜ ᱠᱚ
- Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The first flagship store is expected to open in Singapore in June 2026.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
