Yao Wu ᱨᱮᱱᱟᱜ Wudang Blessing ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱟᱹᱞ ᱟᱤᱰᱮᱱᱴᱤᱴᱤ)

Yao Wu ᱨᱮᱱᱟᱜ Wudang Blessing ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱟᱹᱞ ᱟᱤᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2026

Wudang Blessing ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱟᱹᱞ ᱟᱤᱰᱮᱱᱴᱤᱴᱤ)

Yao Wu ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Wudang Blessing ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱟᱹᱞ ᱟᱤᱰᱮᱱᱴᱤᱴᱤ) ᱵᱟᱵᱚᱛ ᱛᱮ

ᱣᱩᱰᱟᱝ ᱟᱟᱺᱥᱤᱥ (Wudang Blessing) ᱫᱚ ᱢᱤᱫ ᱞᱟᱠᱪᱟᱨ ᱫᱟᱹᱲᱟᱱ (ᱠᱟᱞᱪᱟᱨᱟᱞ ᱴᱩᱨᱤᱡᱚᱢ) ᱵᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱟᱹᱞ ᱟᱤᱰᱮᱱᱴᱤᱴᱤ) ᱥᱤᱥᱴᱚᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱛᱟᱣᱭᱤᱥᱴ ᱞᱟᱠᱪᱟᱨ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱠᱚ, ᱡᱮᱞᱠᱟ ᱡᱷᱮᱱᱣᱩ ᱨᱟᱡᱟ (Zhenwu Emperor), ᱢᱚᱬᱮ ᱫᱷᱚᱱ ᱵᱚᱸᱜᱟᱠᱚ (Five Gods of Wealth), ᱯᱷᱩ ᱞᱩ ᱥᱚᱣ (Fu Lu Shou) ᱟᱨ ᱛᱟᱭᱡᱤ ᱰᱷᱟᱹᱞ (Taizi Slope) ᱯᱟᱲᱦᱟᱣ ᱟᱟᱺᱥᱤᱥ ᱠᱚ, ᱱᱤᱛᱚᱜᱟᱜ ᱪᱤᱛᱟᱹᱨ (ᱤᱞᱩᱥᱴᱨᱮᱴᱮᱰ) ᱥᱴᱟᱭᱤᱞ ᱨᱮ ᱱᱟᱶᱟ ᱛᱮ ᱩᱯᱨᱩᱢ ᱠᱟᱫᱟ᱾ ᱴᱟᱭᱤᱯᱚᱜᱨᱟᱯᱷᱤ ᱨᱮ ᱵᱩᱨᱩ ᱨᱮᱭᱟᱜ ᱵᱟᱹᱝᱠᱟᱹ ᱨᱮᱠᱷᱟᱠᱚ ᱚᱞ ᱨᱮᱭᱟᱜ ᱦᱚᱨ ᱠᱚᱨᱮ ᱢᱮᱥᱟᱟᱠᱟᱱᱟ᱾ ᱯᱮᱴᱚᱨᱱᱠᱚ ᱫᱚ ᱢᱚᱰᱩᱞᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱵᱷᱮᱠᱴᱚᱨ ᱜᱨᱟᱯᱷᱤᱠᱥᱠᱚ ᱫᱚ ᱵᱤᱡᱱᱮᱥ ᱠᱟᱨᱰ ᱠᱷᱚᱱ ᱵᱤᱞᱵᱚᱨᱰ ᱦᱟᱹᱵᱤᱡ ᱢᱟᱨᱟᱝ ᱦᱩᱰᱤᱧ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱵᱟᱨ ᱨᱚᱝ ᱢᱚᱰ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱪᱷᱟᱯᱟ ᱞᱟᱹᱜᱤᱫ CMYK ᱟᱨ ᱥᱠᱨᱤᱱ ᱞᱟᱹᱜᱤᱫ RGB᱾ ᱱᱚᱶᱟ ᱢᱤᱫᱩᱱᱟᱜ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱡᱷᱟᱹᱨᱤᱼᱡᱷᱩᱹᱨᱤᱭᱟᱜ ᱪᱤᱛᱟᱹᱨᱠᱚ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱡᱤᱱᱤᱥᱠᱚ, ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱮᱫᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Wudang Blessing ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱟᱹᱞ ᱟᱤᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wudang Blessing ᱧᱮᱞᱚᱜ ᱩᱯᱨᱩᱢ (ᱵᱷᱤᱡᱩᱟᱹᱞ ᱟᱤᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
ᱴᱮᱜ ᱠᱚ: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
ᱯᱨᱮᱨᱚᱱᱟ: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: /
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: /