Mercedes-Benz Russia SAO ᱩᱫᱩᱜ ᱰᱤᱡᱟᱭᱤᱱ by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱵᱷᱤᱛᱨᱤ· 2016
Mercedes-Benz Russia SAO ᱩᱫᱩᱜ ᱰᱤᱡᱟᱭᱤᱱ
by Viktor Bilak
Client: Expolevel
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #42924The Design
About Mercedes-Benz Russia SAO ᱩᱫᱩᱜ ᱰᱤᱡᱟᱭᱤᱱ
Mercedes-Benz Russia SAO ᱥᱴᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱥᱚᱵᱚᱫ ᱫᱷᱟᱹᱨᱱᱟᱹ ᱨᱮᱭᱟᱜ ᱢᱩᱲᱩᱛ ᱵᱷᱟᱹᱵᱽᱱᱟᱹ ᱫᱚ ᱜᱚᱴᱟᱣᱟᱜ ᱦᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱩᱴᱷᱟᱹᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱣᱟ ᱫᱚ ᱵᱩᱴᱷ ᱨᱮᱭᱟᱜ ᱥᱟᱥᱟᱝ, ᱪᱷᱟᱛ ᱟᱨ ᱨᱟᱹᱲ ᱨᱮ ᱴᱨᱮᱠ ᱨᱮᱭᱟᱜ ᱡᱷᱟᱹᱞᱠᱟᱣ ᱜᱟᱨ ᱠᱚ ᱛᱮ ᱥᱚᱫᱚᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱣᱟ ᱫᱚ ᱫᱷᱟᱹᱨᱱᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱵᱩᱴᱷ ᱨᱮᱭᱟᱜ ᱡᱷᱚᱛᱚ ᱦᱟᱹᱴᱤᱧ ᱠᱚ ᱢᱮᱥᱟᱭᱟ ᱟᱨ ᱥᱴᱮᱸᱰ ᱨᱮ ᱫᱤᱥᱟᱹᱢᱤᱡ ᱠᱚᱣᱟᱜ ᱥᱮᱱᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱨ ᱰᱚᱜᱚᱨ ᱮ ᱥᱟᱡᱟᱣ ᱠᱚᱣᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mercedes-Benz Russia SAO ᱩᱫᱩᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mercedes-Benz Russia SAO ᱩᱫᱩᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
- Dimensions & Packaging
- The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
- Tags
- The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
- Production Technology
- The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
- Design Challenge
- The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
- Research
- This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
- Inspiration
- The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
- Project Duration
- The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
- Operation Flow
- The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
- Team Members
- Designer: Viktor Bilak.
- Image Credits
- Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.
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