Tick Tock Turtle ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚᱣᱟᱜ ᱚᱞᱟᱨᱚᱢ ᱜᱷᱚᱰᱤ by Daniel Lau is a highly esteemed winner of the very prestigious 2019 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱤᱫᱨᱟᱹ ᱩᱛᱯᱟᱫ Competition Category.
ᱞᱚᱦᱟᱜᱤᱫᱨᱟᱹ ᱩᱛᱯᱟᱫ· 2019
Tick Tock Turtle ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚᱣᱟᱜ ᱚᱞᱟᱨᱚᱢ ᱜᱷᱚᱰᱤ
by Daniel Lau
Client: emagine A
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱤᱫᱨᱟᱹ ᱩᱛᱯᱟᱫ Category
Verified Award Winner
Verify Award Status for #68762The Design
About Tick Tock Turtle ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚᱣᱟᱜ ᱚᱞᱟᱨᱚᱢ ᱜᱷᱚᱰᱤ
ᱴᱤᱠ ᱴᱚᱠ ᱴᱟᱨᱴᱚᱞ ᱫᱚ ᱡᱚᱛᱚ ᱩᱢᱮᱨ ᱨᱤᱱ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱠᱚᱪᱚᱯ ᱨᱮᱱᱟᱜ ᱠᱟᱹᱴᱩᱵ ᱨᱮ ᱢᱮᱱᱟᱜ ᱩᱡᱟᱹᱲ ᱴᱤᱯᱤᱡ ᱠᱚ ᱧᱮᱞ ᱠᱟᱛᱮ ᱚᱠᱛᱚ ᱪᱟᱞᱟᱜ ᱫᱚ ᱟᱞᱜᱟ ᱛᱮ ᱵᱩᱡᱷᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱛᱟᱸᱜᱤ ᱛᱟᱸᱜᱤ ᱛᱮ ᱥᱤᱧᱚᱛ ᱡᱟᱜᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱩᱡᱟᱹᱲ ᱦᱚᱸ ᱠᱟᱹᱢᱤᱭᱟ᱾ ᱡᱚᱠᱷᱚᱱ ᱚᱞᱟᱨᱚᱢ ᱪᱟᱹᱞᱩᱜ-ᱟ, ᱩᱡᱟᱹᱲ ᱠᱚ ᱫᱚ ᱡᱷᱚᱛᱚ ᱛᱟᱞᱟ ᱯᱮᱨᱮᱡ ᱠᱟᱜ-ᱟ ᱡᱮᱞᱮᱠᱟ ᱚᱠᱚᱭ ᱫᱚ ᱠᱚᱪᱚᱯ ᱨᱮᱱᱟᱜ ᱠᱟᱹᱴᱩᱵ ᱨᱮ ᱛᱷᱟᱹᱨᱤ ᱢᱮᱱᱟᱜ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱠᱟᱹᱴᱩᱵ ᱫᱚ ᱢᱤᱫ ᱵᱟᱴᱚᱱ ᱞᱮᱠᱟ ᱦᱚᱸ ᱠᱟᱹᱢᱤᱭᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱟᱨᱟᱜ ᱧᱤᱫᱟᱹ ᱩᱡᱟᱹᱲ ᱠᱚ ᱪᱟᱹᱞᱩ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱟᱨ ᱵᱟᱹᱠᱤ ᱜᱚᱜᱚ ᱵᱟᱵᱟ ᱠᱚᱣᱟᱜ ᱥᱮᱴᱤᱝ ᱵᱟᱴᱚᱱ ᱠᱚ ᱫᱚ ᱚᱪᱚᱜ ᱜᱟᱱ ᱠᱟᱹᱴᱩᱵ ᱞᱟᱛᱟᱨ ᱩᱠᱩ ᱠᱟᱛᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾ ᱠᱚᱪᱚᱯ ᱨᱮᱱᱟᱜ ᱞᱟᱛᱟᱨ ᱦᱟᱹᱴᱤᱧ ᱫᱚ ᱱᱟᱨᱟᱢ ᱡᱚᱢ ᱜᱽᱨᱮᱰ ᱥᱤᱞᱤᱠᱚᱱ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱧᱤᱫᱟᱹ ᱵᱮᱲᱟ ᱨᱮ ᱯᱟᱹᱴᱷᱩᱣᱟᱹ ᱥᱟᱶ ᱱᱟᱯᱟᱭ ᱛᱮ ᱡᱚᱯᱚᱲᱟᱣ ᱛᱟᱦᱮᱸᱱᱟ
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Tick Tock Turtle ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚᱣᱟᱜ ᱚᱞᱟᱨᱚᱢ ᱜᱷᱚᱰᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tick Tock Turtle ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚᱣᱟᱜ ᱚᱞᱟᱨᱚᱢ ᱜᱷᱚᱰᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.
- Dimensions & Packaging
- 200 mm x 200 mm x 76 mm
0.47 kg - Tags
- Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer
- Production Technology
- A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.
- Design Challenge
- Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.
- Research
- The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.
- Inspiration
- The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.
- Project Duration
- The project started in April 2017 and was finished in May 2018
- Operation Flow
- Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.
- Patents
- Patent Pending. 29616289. Daniel Lau. 2017. USA
Patent Pending. 29616301. Daniel Lau. 2017. USA
Patented. ZL 2017304632325. Daniel Jiarmin Lau. 2018. China
Patented. ZL 2017304621458. Daniel Jiarmin Lau. 2018. China - Team Members
- Daniel Lau, Sabrina Chen, Allen Wang, Jax Liao, Tilin Li, William Liu, Kelly Chow, Archo Yeh
- Image Credits
- Image Credits: Duncan Longden Photography
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
