Kalitva ᱡᱤᱱᱤᱥ ᱠᱮᱴᱟᱞᱚᱜᱽ by Lana Raizen is a highly esteemed winner of the very prestigious 2019 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2019
Kalitva ᱡᱤᱱᱤᱥ ᱠᱮᱴᱟᱞᱚᱜᱽ
by Lana Raizen
Client: Kalitva
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
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About Kalitva ᱡᱤᱱᱤᱥ ᱠᱮᱴᱟᱞᱚᱜᱽ
ᱱᱚᱶᱟ ᱠᱮᱴᱟᱞᱚᱜᱽ ᱫᱚ ᱨᱩᱥᱤᱭᱟᱹ ᱫᱤᱥᱚᱢ ᱨᱤᱱᱤᱡ ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱛᱮᱭᱟᱨᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱥᱚᱝᱜᱽᱨᱚᱦᱚ ᱠᱚᱣᱟᱜ ᱵᱤᱥᱛᱤ ᱪᱤᱱᱦᱟᱹᱣ ᱟᱨ ᱛᱩᱞᱟᱹᱡᱚᱠᱷᱟ ᱯᱷᱟᱨᱠᱟᱣ ᱛᱟᱭᱚᱢ, ᱡᱷᱚᱛᱚ ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱜᱚᱲᱚ ᱦᱩᱭᱩᱜ ᱢᱚᱥᱚᱞᱟ, ᱡᱟᱹᱲᱤ ᱟᱨ ᱥᱟᱠᱟᱢ ᱠᱚ ᱵᱟᱪᱷᱚᱱ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱮᱴᱟᱞᱚᱜᱽ ᱨᱤᱱᱤᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱜ-ᱟ ᱟᱨ ᱡᱷᱚᱛᱚ ᱥᱚᱝᱜᱽᱨᱚᱦᱚ ᱨᱤᱱᱟᱜ ᱥᱩᱵᱤᱫᱷᱟ ᱠᱚ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱟᱠᱟᱜ-ᱟ᱾ ᱠᱮᱴᱟᱞᱚᱜᱽ ᱨᱤᱱᱤᱡ ᱢᱩᱬᱩᱛ ᱠᱚᱵᱷᱚᱨ ᱫᱚ ᱡᱚᱢᱟᱜ ᱦᱟᱹᱲᱤ ᱨᱮᱭᱟᱜ ᱦᱩᱞᱥᱟᱹᱭ ᱥᱟᱶ ᱠᱟᱹᱴᱤᱡ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱟᱞᱟ ᱛᱮ ᱥᱚᱝᱜᱽᱨᱚᱦᱚ ᱨᱤᱱᱟᱜ ᱨᱚᱝ ᱯᱷᱚᱴᱚ ᱧᱮᱞᱚᱜ-ᱟ᱾ ᱫᱚᱥᱟᱨ ᱠᱚᱵᱷᱚᱨ ᱨᱮ ᱡᱚᱢᱟᱜ ᱦᱟᱹᱲᱤ ᱟᱨ ᱦᱟᱹᱲᱤ ᱠᱚᱣᱟᱜ ᱦᱟᱛᱟᱣ ᱫᱚ ᱥᱚᱯᱷᱴ-ᱴᱚᱪ ᱞᱮᱠᱚᱨ ᱛᱮ ᱵᱟᱨᱱᱤᱥ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱱᱚᱶᱟ ᱦᱟᱛᱟᱣ ᱠᱚᱣᱟᱜ ᱟᱥᱚᱞ ᱠᱷᱚᱱᱫᱽᱨᱚᱫᱽ ᱞᱮᱠᱟ ᱫᱮᱠᱷᱟᱣᱚᱜ-ᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Kalitva ᱡᱤᱱᱤᱥ ᱠᱮᱴᱟᱞᱚᱜᱽ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kalitva ᱡᱤᱱᱤᱥ ᱠᱮᱴᱟᱞᱚᱜᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018. - Dimensions & Packaging
- Width 210 mm x Depth 9 mm x Height 250 mm
- Tags
- catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
- Production Technology
- Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2. - Design Challenge
- The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject. - Research
- As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors. - Inspiration
- The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
- Project Duration
- The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
- Operation Flow
- The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog. - Team Members
- Lana Raizen
- Image Credits
- Photographer: Sergey Fedotov, Kalitva
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