Reverse ᱜᱷᱚᱲᱤ by Mattice Boets is a highly esteemed winner of the very prestigious 2019 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱷᱟᱨᱱᱤᱪᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱷᱟᱨᱱᱤᱪᱟᱨ· 2019
Reverse ᱜᱷᱚᱲᱤ
Client: Mattice Boets
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱷᱟᱨᱱᱤᱪᱟᱨ Category
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- Verified Award Winner
- Verify Award Status for #78372
The Design
About Reverse ᱜᱷᱚᱲᱤ
ᱚᱠᱛᱚ ᱩᱰᱟᱹᱣ ᱠᱟᱱ ᱚᱠᱛᱚ ᱨᱮ, ᱜᱷᱚᱲᱤ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱜᱮ ᱛᱟᱦᱮᱸ ᱟᱠᱟᱱᱟ᱾ ᱨᱤᱵᱷᱟᱨᱥ ᱫᱚ ᱢᱤᱫ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱜᱷᱚᱲᱤ ᱵᱟᱝᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫ ᱩᱞᱴᱟᱹ ᱜᱷᱚᱲᱤ, ᱢᱤᱫ ᱠᱚᱢ ᱡᱤᱱᱤᱥ ᱜᱷᱚᱲᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱨᱮ ᱦᱩᱰᱤᱧ ᱵᱚᱫᱚᱞ ᱠᱚ ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱮᱜᱟᱨ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱫᱟ᱾ ᱵᱷᱤᱛᱤᱨ ᱥᱮᱫ ᱢᱩᱦᱟᱹᱲ ᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱛᱤ ᱫᱚ ᱵᱟᱦᱨᱮ ᱪᱟᱠᱟ ᱵᱷᱤᱛᱤᱨ ᱨᱮ ᱜᱷᱩᱨᱟᱹᱣ ᱠᱟᱛᱮ ᱴᱟᱲᱟᱝ ᱫᱚᱦᱚᱭᱟ᱾ ᱵᱟᱦᱨᱮ ᱥᱮᱫ ᱢᱩᱦᱟᱹᱲ ᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱦᱩᱰᱤᱧ ᱛᱤ ᱫᱚ ᱮᱠᱞᱟ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱛᱮ ᱜᱷᱩᱨᱟᱹᱣ ᱠᱟᱛᱮ ᱴᱤᱯᱤᱡ ᱫᱚᱦᱚᱭᱟ᱾ ᱨᱤᱵᱷᱟᱨᱥ ᱫᱚ ᱜᱷᱚᱲᱤ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱦᱟᱹᱴᱤᱧ ᱠᱚ ᱚᱪᱚᱜ ᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱮᱴᱟᱜ ᱪᱮᱫ ᱵᱟᱝ ᱛᱟᱦᱮᱸᱱᱟ ᱥᱮᱫᱟᱭ ᱜᱚᱞᱤᱭᱳ ᱵᱩᱱᱤᱭᱟᱹᱫᱽ, ᱚᱱᱰᱮ ᱠᱷᱚᱱ ᱢᱚᱱᱮ ᱠᱩᱥᱤ ᱫᱚ ᱮᱦᱚᱵ ᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱜᱷᱚᱲᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱢᱚᱱᱚᱛ ᱫᱚ ᱚᱠᱛᱚ ᱥᱟᱶᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱟᱢ ᱫᱚ ᱥᱟᱨᱦᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Reverse ᱜᱷᱚᱲᱤ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Reverse ᱜᱷᱚᱲᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
- Dimensions & Packaging
- Ø 420 x 30 mm
- Tags
- clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
- Production Technology
- The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
- Design Challenge
- Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
- Research
- This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
- Inspiration
- While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
- Project Duration
- The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
- Operation Flow
- The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
- Patents
- Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.
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