Mateus Matos Montenegro ᱨᱮᱱᱟᱜ Logotype SETMA ᱞᱚᱜᱚᱴᱟᱭᱤᱯ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2019 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2019
Logotype SETMA ᱞᱚᱜᱚᱴᱟᱭᱤᱯ
Mateus Matos Montenegro ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Mateus Matos Montenegro
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#85377 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Logotype SETMA ᱞᱚᱜᱚᱴᱟᱭᱤᱯ ᱵᱟᱵᱚᱛ ᱛᱮ
SETMA, ᱡᱤᱡᱚᱠᱟ ᱫᱮ ᱡᱮᱨᱤᱠᱚᱣᱟᱠᱚᱣᱟᱨᱟ ᱨᱮᱱᱟᱜ ᱱᱚᱜᱚᱨᱯᱟᱞᱤᱠᱟ ᱯᱚᱨᱡᱚᱴᱚᱱ ᱟᱨ ᱯᱚᱨᱤᱥᱛᱷᱤᱛᱤ ᱥᱚᱪᱤᱵᱟᱞᱚᱭ, ᱨᱮᱱᱟᱜ ᱵᱨᱟᱸᱰ ᱫᱚ ᱱᱚᱜᱚᱨ ᱨᱮᱱᱟᱜ ᱥᱟᱹᱫᱷᱟᱬ ᱧᱮᱞᱚᱢ ᱟᱨ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱪᱮᱫᱟᱜ ᱠᱚ ᱩᱫᱩᱜᱽᱟᱹ, ᱱᱤᱞ ᱡᱷᱤᱞ, ᱥᱮᱨᱚᱴᱮ, ᱯᱷᱩᱴᱟᱹᱣ ᱫᱷᱤᱨᱤ, ᱫᱚᱨᱭᱟ ᱟᱨ ᱵᱩᱨᱩ ᱪᱮᱛᱟᱱ ᱨᱮ ᱧᱤᱫᱟᱹ ᱡᱟᱹᱯᱩᱫ ᱠᱷᱚᱱ᱾ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱫᱚ ᱱᱚᱶᱟ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱥᱟᱭᱤᱱ ᱣᱮᱵᱽ ᱨᱮᱱᱟᱜ ᱜᱩᱞᱟᱹᱭ ᱟᱠᱟᱨ ᱛᱮ ᱢᱤᱫ ᱥᱟᱹᱫᱷᱟᱬ ᱨᱩᱯ ᱨᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱫᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱷᱨᱤᱠᱶᱮᱱᱥᱤ, ᱥᱚᱢᱟᱱᱛᱟ ᱟᱨ ᱡᱚᱛᱚ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱥᱚᱵᱷᱚᱱᱛᱟ ᱟᱨ ᱱᱚᱜᱚᱨ ᱮᱢᱟᱱ ᱚᱱᱩᱵᱷᱚᱵᱽ ᱛᱟᱞᱟ ᱨᱮ ᱥᱚᱢᱚᱛᱚᱞ ᱩᱫᱩᱜᱽᱟᱹ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱚᱸᱰᱮᱱ ᱵᱟᱹᱥᱤᱸᱫᱟᱹ ᱟᱨ ᱫᱩᱱᱤᱭᱟᱹ ᱡᱟᱠ ᱠᱷᱚᱱ ᱟᱭᱢᱟ ᱦᱚᱲ ᱥᱚᱵᱷᱚᱱ ᱢᱮᱱᱛᱮ ᱢᱟᱹᱱᱟᱹ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Logotype SETMA ᱞᱚᱜᱚᱴᱟᱭᱤᱯ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Logotype SETMA ᱞᱚᱜᱚᱴᱟᱭᱤᱯ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
- ᱴᱮᱜ ᱠᱚ
- Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
- ᱯᱨᱮᱨᱚᱱᱟ
- The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started by the end of January 2018 and ended in the middle of March 2018.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Mateus Matos Montenegro
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