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Marugo Shinbashi ᱨᱮᱥᱴᱩᱨᱮᱱᱴ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Futoshi Masuda

Marugo Shinbashi ᱨᱮᱥᱴᱩᱨᱮᱱᱴ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Futoshi Masuda is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱥᱳᱱᱟᱵᱷᱤᱛᱨᱤ· 2020

Marugo Shinbashi ᱨᱮᱥᱴᱩᱨᱮᱱᱴ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

by Futoshi Masuda

Client: The client's name is waltz. Margot is the name of waltz's bar business format.

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category

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The Design

About Marugo Shinbashi ᱨᱮᱥᱴᱩᱨᱮᱱᱴ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

ᱢᱟᱨᱩᱜᱚ ᱥᱤᱱᱵᱟᱥᱤ ᱫᱚ ᱴᱚᱠᱭᱚ ᱨᱮᱭᱟᱜ ᱥᱤᱱᱵᱟᱥᱤ ᱨᱮ ᱢᱤᱫ ᱵᱮᱥᱛᱚ ᱦᱚᱨ ᱟᱲᱮ ᱢᱮᱱᱟᱜ ᱣᱟᱭᱤᱱ ᱵᱟᱨ ᱟᱨ ᱨᱮᱥᱴᱩᱨᱮᱱᱴ ᱵᱷᱤᱛᱨᱤ ᱠᱟᱱᱟ᱾ ᱢᱟᱨᱩᱜᱚ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱨᱮᱭᱟᱜ ᱜᱚᱞᱟᱠᱟᱨ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱷᱚᱛᱚ ᱨᱮ ᱵᱟᱨᱵᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱮᱢᱚᱱ ᱧᱮᱞ ᱟᱨ ᱫᱤᱥᱟᱹ ᱱᱟᱯᱟᱭ ᱦᱩᱭᱩᱜ᱾ ᱣᱟᱭᱤᱱ ᱟᱨᱟᱜ ᱴᱟᱭᱤᱞ ᱠᱟᱱᱛᱷ ᱟᱨ ᱵᱚᱛᱟᱢ ᱵᱮᱸᱪ ᱜᱚᱞᱟᱠᱟᱨ ᱢᱚᱴᱤᱯᱷ ᱠᱚ ᱤᱫᱤ ᱟᱠᱟᱫᱟ, ᱟᱨ ᱴᱟᱠᱟᱳᱠᱟ ᱛᱟᱸᱵᱟ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱛᱟᱸᱵᱟ ᱯᱟᱛᱟ ᱛᱮ ᱢᱤᱫ ᱯᱩᱨᱟᱹ ᱠᱟᱱᱛᱷ ᱫᱷᱟᱠᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱠᱭᱩᱵ ᱤᱸᱴ ᱴᱟᱭᱤᱞ ᱟᱨ ᱢᱟᱦᱚᱜᱟᱱᱤ ᱠᱟᱴ ᱛᱮ ᱢᱮᱴᱮᱨᱤᱭᱟᱞ ᱯᱮᱞᱮᱴ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱᱟ᱾ ᱚᱯᱨᱚᱛᱚᱠᱷ ᱢᱟᱨᱥᱟᱞ ᱫᱚ ᱯᱩᱨᱟᱹ-ᱢᱟᱯ ᱢᱚᱠᱟᱯ ᱛᱮ ᱴᱷᱤᱠ ᱟᱠᱟᱱᱟ ᱡᱮᱢᱚᱱ ᱢᱤᱫ ᱢᱤᱫ ᱜᱚᱞᱟᱠᱟᱨ ᱠᱷᱚᱱ ᱢᱟᱨᱥᱟᱞ ᱥᱟᱯᱷᱟ ᱛᱮ ᱧᱮᱞᱚᱜ᱾ ᱱᱚᱶᱟ ᱡᱟᱭᱜᱟ ᱫᱚ 105 ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾

The Recognition

About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Marugo Shinbashi ᱨᱮᱥᱴᱩᱨᱮᱱᱴ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Marugo Shinbashi ᱨᱮᱥᱴᱩᱨᱮᱱᱴ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This restaurant is a project that also incorporates the circle that constitutes the Margo logo into the interior.
With a sense of openness and casualness of the wine bar,Masterd tried eye-catching and memorable devices.
It is neither a sum nor the sea by using the red color of the counterback, the buttoned bench and the copper panel used for the elements of the ocean and the Takaoka copperware on the entire wall and combining Japanese materials Masterd think Masterd was able to make something that was not there.
Dimensions & Packaging
105㎡
Tags
Marugo,restaurant,bar,shinbashi,takaoka,masterd
Production Technology
Colored copper plate of Takaoka copperware,wine red tile,Cube brick tile,Mahogany Wood,
Design Challenge
In order to make the light clear from the circle, a full-size mockup was made and the installation position of the indirect lighting was adjusted.
Research
It was necessary to have both the eye-catching standout mechanism and the open feeling and casual feeling like a wine bar for the downtown street called Yanagi Dori.
Inspiration
It was planned to be a busy, crowded downtown area called the bridge Yanagi Dori. In order to convey the store's visibility and the business condition of the wine bar, Masterd incorporated the mark of restaurant sign circle into the wall of the wine red wall and the bench, and tried an eye-catching and memorable device.
Project Duration
3-13-4-1F Shinbashi, Minato-ku, Tokyo
Operation Flow
To improve visibility in miscellaneous areas called Shinbashi.
To convey that the store being developed in Shinjuku has appeared in a new area.
For the purpose mentioned above, ○ used in the brand sign was incorporated into the interior design.
Team Members
designed by Masterd co.,Ltd
Image Credits
Photographer/Nacása & Partners Inc. Kanno Kai

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