The Rules of War ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ by Mirna Noaman is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
The Rules of War ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ
by Mirna Noaman
Client: International Committee of the Red Cross
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #86925The Design
About The Rules of War ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ
ᱞᱚᱲᱦᱟᱭ ᱨᱮᱭᱟᱜ ᱱᱤᱭᱚᱢ ᱫᱚ ᱢᱤᱫ ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱢᱟᱱᱢᱤᱭᱟᱹᱨᱤ ᱟᱱᱟ ᱟᱨ ᱦᱟᱛᱤᱭᱟᱨᱤᱭᱟᱜ ᱞᱚᱲᱦᱟᱭ ᱨᱮ ᱛᱷᱟᱢᱟᱣ ᱨᱮᱭᱟᱜ ᱱᱤᱭᱚᱢ ᱵᱟᱵᱚᱛ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱫᱚ ᱟᱰᱤ ᱞᱮᱠᱟ ᱱᱮᱜᱮᱴᱤᱣ ᱡᱟᱭᱜᱟ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱡᱟᱦᱟᱸ ᱨᱚᱸ, ᱟᱠᱟᱨ ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱵᱟᱹᱱᱩᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱚᱲᱦᱟᱭ ᱨᱮᱭᱟᱜ ᱡᱟᱦᱟᱸ ᱦᱚᱱᱰᱟ ᱛᱮ ᱩᱫᱩᱜ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ। ᱯᱩᱱ ᱢᱚᱦ᱁ᱟ ᱫᱚ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱢᱟᱱᱢᱤᱭᱟᱹᱨᱤ ᱟᱱᱟ ᱟᱨ ᱠᱩᱨᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱮᱱᱟᱜ ᱠᱟᱛᱷᱟ ᱩᱫᱩᱜ-ᱟ। ᱱᱚᱶᱟ ᱯᱚᱥᱴᱚᱨ ᱠᱚ ᱫᱚ ᱨᱚᱡᱟ ᱫᱤᱱ ᱨᱮ ᱟᱨᱵᱤ ᱨᱳᱲ ᱟᱨ ᱢᱩᱥᱞᱤᱢ ᱦᱚᱲ ᱠᱚ ᱴᱷᱮᱱ ᱱᱚᱶᱟ ᱱᱤᱭᱚᱢ ᱠᱚ ᱡᱟᱹᱴ ᱟᱹᱜᱩ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ। ᱡᱚᱛᱚ ᱯᱚᱥᱴᱚᱨ ᱫᱚ ᱁᱐᱐᱐ ᱜᱩᱱ ᱗᱐᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱢᱟᱯ ᱟᱠᱟᱱᱟ ᱟᱨ ᱪᱷᱟᱯᱟ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱵᱟᱨᱭᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ।
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
The Rules of War ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Rules of War ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The thought-provoking poster design series utilizes mostly negative space to illustrative conceptual ideas about the rules of restraint in conflict. The brief entailed to include no colors, shapes, or figures that could point fingers at any sides of warring conflict, and so the use of a neutral but powerful image was the answer.
- Dimensions & Packaging
- 1000 mm x 700 mm x 200 gm
- Tags
- Peace, War, Humanitarian, Quraan, Islam, Poster Design, Poster, Conflict
- Production Technology
- iPad Pro, Adobe Photoshop, Adobe Illustrator, Quraan, Red Cross Library
- Design Challenge
- The biggest obstacle creating visuals for a neutral and impartial organization whose communication work directly affects its ability to have the unique access it has to
- Research
- To kickstart, an observation of the perception of the Red Cross in the Arab region amongst Muslim countries was taken note of, which was that it was a Christian organization that is secular even in providing aid and people were skeptical to donate money to it. Research was conducted on the similarities between International Humanitarian Law, which is essentially the mandate of Red Cross, and Quraan, which is in some sense the "mandate" of the aforementioned audience. The similarities were very clear and directly instructed, and therefore, four themes were identified to be visualized.
- Inspiration
- Created for the worst of times, International Humanitarian Law preserves the core of our common humanity. However, with the amount of shocking violations to it nowadays, its capacity to provide real protections for the victims of today's complex armed conflicts has been in question by many. To bring international humanitarian law closer to Arab speaking audiences and Muslim communities during Ramadan, this set of posters was created to stir conversation and communicate the very similar teachings of International Humanitarian Law and Islam.
- Project Duration
- This project was created during the month of May 2019 in Cairo, Egypt.
- Operation Flow
- These posters are designed to live both in printed and digital form. On social media platforms belonging to Red Cross, the posters garnered great relevance to the audience, and was shared widely. With people supporting the messages of peace and being in favor of promoting humanitarian values.
- Patents
- Copyrights belong to the International Committee of the Red Cross, 2019.
- Team Members
- Mirna Noaman
Salma Nasrallah
Safaa Abdelbaky
Ahmad Al Dawoody
Martin Unternaehrer - Image Credits
- Illustrator / Creative Director: Mirna Noaman
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