Argo ᱜᱷᱚᱰᱤ by Cesare Zuccaro is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱟᱦᱱᱟ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.

ᱥᱳᱱᱟᱜᱟᱦᱱᱟ· 2020

Argo ᱜᱷᱚᱰᱤ

by Cesare Zuccaro

Client: Gravithin

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱟᱦᱱᱟ Category

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ᱰᱷᱮᱨ ᱥᱮᱬᱟ ᱢᱮ Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Argo ᱜᱷᱚᱰᱤ

Gravithin ᱨᱮᱱᱟᱜ Argo ᱢᱤᱫ ᱜᱷᱚᱰᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ sextant ᱠᱷᱚᱱ ᱩᱫᱩᱜ ᱮ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱫᱼᱟ᱾ ᱱᱚᱣᱟ ᱨᱮ ᱠᱚᱨᱚᱱ ᱟᱠᱟᱱ ᱫᱚᱦᱲᱟ ᱰᱟᱭᱮᱞ ᱢᱮᱱᱟᱜᱼᱟ, ᱵᱟᱨᱭᱟ ᱪᱷᱟᱭᱟ ᱨᱮ ᱧᱟᱢᱚᱜᱼᱟ, Deep Blue ᱟᱨ Black Sea, Argo ᱡᱟᱦᱟᱡᱽ ᱨᱮᱱᱟᱜ ᱯᱩᱨᱟᱹᱬᱤᱭᱟᱹ ᱫᱟᱣ ᱠᱚ ᱢᱟᱹᱱ ᱞᱟᱹᱜᱤᱫ᱾ ᱱᱚᱣᱟ ᱨᱮᱱᱟᱜ ᱢᱚᱱᱮ Swiss Ronda 705 quartz movement ᱥᱟᱶᱛᱮ ᱛᱟᱯᱚᱜᱼᱟ, ᱡᱚᱠᱷᱚᱱ sapphire glass ᱟᱨ ᱠᱮᱴᱮᱡ 316L brushed steel ᱫᱚ ᱟᱨᱦᱚᱸ ᱵᱟᱹᱲᱛᱤ ᱫᱟᱲᱮ ᱮ ᱮᱢᱟᱭ᱾ ᱱᱚᱣᱟ 5ATM water-resistant ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱜᱷᱚᱰᱤ ᱫᱚ ᱯᱮᱭᱟ ᱵᱷᱮᱜᱟᱨ case ᱨᱚᱝ ᱨᱮ (gold, silver ᱟᱨ black), ᱵᱟᱨᱭᱟ dial ᱪᱷᱟᱭᱟ ᱨᱮ (Deep Blue ᱟᱨ Black Sea) ᱟᱨ ᱛᱩᱨᱩᱭ strap ᱢᱚᱰᱮᱞ ᱨᱮ, ᱵᱟᱨᱭᱟ ᱵᱷᱮᱜᱟᱨ ᱡᱤᱱᱤᱥ ᱛᱮ ᱧᱟᱢᱚᱜᱼᱟ᱾

The Recognition

About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Argo ᱜᱷᱚᱰᱤ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Argo ᱜᱷᱚᱰᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was aimed at creating a timepiece whose design is one of a kind.
It features a double dial watch, engraved in different points and available in two color shades, Deep Blue and Black Sea, in honor of Argo's mythical adventures.
Dimensions & Packaging: Case diameter 40 mm, thickness 9,5 mm, glass aperture 35 mm, strap width 20 mm
Tags: watch, product, minimal, details, timepiece, design, unconventional,
Production Technology: Argo's heart beats thanks to a Swiss-made Ronda 705 quartz movement with date, while the sapphire glass and the strong 316L brushed steel used for the case ensure even more resistance. It's also a 5ATM water resistant.
Design Challenge: The most complex part in the project was to carry out a design recalling the sextant on the watch dial without any sketches. Initially, a bas-relief was considered, but after running a few tests, it has been noticed it was not the desired outcome for the timepiece, therefore it has been decided to use a double dial, with an engrave dial on a plain one, to make the final design memorable.
Research: The main goal has always been a unique design, combined with a careful choice of materials.
The project started bytaking inspiration from an ancient astrolabe, so that the design could be a tribute to the Argo constellation, but it has been decided to give it a modern twist, opting for a sextant instead, a more recent instrument which is also more in line with Gravithin's concept of beauty and design. After going from paper to prototype, the testing phase of the timepiece began. It has been tested within a group of selected people, asking them to give Gravithin feedbacks about the product and its design. The response was 100% positive.
Inspiration: This design pays a tribute to the Argo constellation and it is inspired by the ancient sextants used for celestial navigation.
The incisions around the dial recall the graduated arc of the sextant, while the red hand mimics the lens on the sextant, which helps to measure the elevation angle of celestial bodies.
Project Duration: The project started in Jannuary 2019 in Nardò and finished in May 2019 in Lecce.
Operation Flow: The best way to test its quality and functions is by wearing it. Despite its 40 mm case, Argo is as light as significantly smaller watches. There are three different color options (gold, silver and black) available for the case; two (Deep Blue and Black Sea) for the dial and also six straps in two different materials (mesh and leather) and six different colors. Argo is extremely customizable and ready to fully represent the style of the person wearing it.
Team Members: Cesare Zuccaro
Fabrizio Cirfiera
Image Credits: Main Image Cesare Zuccaro, 2019
Image #No1 photographer Fabrizio Cirfiera, 2019.
Image #No2 photographer Fabrizio Cirfiera, 2019.
Image #No3 photographer Fabrizio Cirfiera, 2019.
Image #No4 photographer Fabrizio Cirfiera, 2019.