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Kechakenmi ᱪᱟᱹᱨᱤᱛ by Seung Jin Lee

Kechakenmi ᱪᱟᱹᱨᱤᱛ by Seung Jin Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2020

Kechakenmi ᱪᱟᱹᱨᱤᱛ

by Seung Jin Lee

Client: Kechakenmi Friends

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

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Verified Award Winner

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Colors

The Design

About Kechakenmi ᱪᱟᱹᱨᱤᱛ

ᱵᱟᱨᱭᱟ ᱵᱚᱝᱜᱟ ᱡᱟᱦᱟᱸᱭ ᱠᱤᱱ ᱟᱯᱟᱛ ᱮᱸᱜᱟᱛ ᱠᱟᱱᱟ ᱠᱤᱱ, ᱩᱱᱠᱤᱱ ᱟᱹᱰᱤ ᱵᱟᱹᱜᱤᱭᱟᱹᱜ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱱᱟᱨ ᱯᱟᱹᱠᱷᱱᱟ ᱫᱚ ᱵᱟᱠᱚ ᱯᱟᱥᱱᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱡᱟᱦᱟᱸ ᱚᱵᱚᱥᱛᱷᱟ ᱨᱮ ᱟᱢ ᱥᱟᱹᱜᱟᱹᱭ ᱟᱨ ᱢᱤᱫ ᱥᱟᱶ ᱜᱩᱥᱟᱹᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱱᱟ ᱩᱞᱴᱟᱹ ᱨᱮ, ᱮᱴᱠᱮᱴᱚᱬ ᱨᱚᱝ ᱫᱚ ᱟᱯᱟᱛ ᱮᱸᱜᱟᱛ ᱠᱚᱣᱟᱜ ᱧᱩᱛᱩᱢᱟᱱ ᱢᱚᱱᱮ ᱠᱚ ᱩᱫᱩᱜᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱦᱱᱤ ᱫᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱡᱩᱜᱽ ᱨᱮᱱ ᱡᱷᱚᱛᱚ ᱟᱯᱟᱛ ᱮᱸᱜᱟᱛ ᱠᱚᱣᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱭ ᱠᱚ ᱟᱠᱚᱣᱟᱜ ᱜᱷᱟᱹᱨᱚᱸᱡᱽ ᱞᱟᱹᱜᱤᱫ ᱟᱹᱰᱤ ᱵᱟᱹᱜᱤᱭᱟᱹᱜ ᱠᱚ ᱠᱟᱱᱟ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Kechakenmi ᱪᱟᱹᱨᱤᱛ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kechakenmi ᱪᱟᱹᱨᱤᱛ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Gods who conqure the universe come to the earth to share the happiness, let me introduce the Character, "KECHAKENMI FRIENDS" who would like to share the various emotionts with human being.
It's a very ordinary story of the gods who live in human form.
You are in for an unprecedented treat! Without any pretense, you will be happy to see these ridiculous gods.
Dimensions & Packaging
Adobe Photoshop, CC Adobe Illustrator CC
Tags
Character, Design, Story, Love, Family
Production Technology
My work, which started from the idea that everyone in the world is my true friend, wanted not to be a pretty design drawn on paper, but to be a cultural phenomenon and icon that tied the world to a value of happiness. We will strive to create new values that we have never seen before in the cultural contents industry.
Design Challenge
It was the hardest part to get sympathy with various people with a single content and convey happy feelings. So, We tried to reduce the physical presence of God and think about ways to integrate naturally with us, and separated various situations created by such diverse ideas into individual contents to create a fragmentary story. The first is the keyword "delivering happiness" and the existence of "parent."
Research
Everyone has a comic expression of a common story. In addition, listening to the true meaning contained in each story and releasing it together is the core of this work.
Inspiration
All the feelings that I have every day inspire designs.
The emotions materialized in the feelings are expressed in images.
Daddy's Diary tried to express the various feelings I felt in the biggest project of my life, parenting.
Project Duration
The project started in February 1998 in South Korea and finished in South Korea 2016, and was exhibited in Korea Character Licensing Fair. in July 2016.
Operation Flow
I want to empathize with open mind and laugh. I will also wait for you to tell me your story.
Patents
KECHAKENMI
September 30, 2016
Seungjin, Lee
Image Credits
Image #1 : Creator(Seungjin, Lee), KECHAKENMI, 2017. Image #2 : Creator(Seungjin, Lee), KECHAKENMI, 2018. Image #3 : Creator(Seungjin, Lee), KECHAKENMI, 2018. Image #4 : Creator(Seungjin, Lee), KECHAKENMI, 2018. Image #5 : Creator(Seungjin, Lee), KECHAKENMI, 2018.

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