Frutta ᱯᱷᱨᱩᱴᱟ ᱞᱟᱢᱯ by Masashi Yamanaka and Kaori Osawa is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱞᱟᱭᱴᱤᱝ ᱩᱛᱯᱟᱫ ᱟᱨ ᱯᱷᱤᱠᱥᱪᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱞᱟᱭᱴᱤᱝ· 2020
Frutta ᱯᱷᱨᱩᱴᱟ ᱞᱟᱢᱯ
by Masashi Yamanaka and Kaori Osawa
Client: Fumu
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱞᱟᱭᱴᱤᱝ Category
Verified Award Winner
Verify Award Status for #88712The Design
About Frutta ᱯᱷᱨᱩᱴᱟ ᱞᱟᱢᱯ
ᱯᱷᱨᱩᱴᱟ ᱫᱚ ᱢᱤᱫ ᱛᱟᱞᱟ ᱵᱟᱛᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱚ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱫᱟ᱾ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱫᱟᱨᱮ ᱠᱷᱚᱱ ᱵᱟᱛᱤ ᱠᱚ ᱡᱚ ᱞᱮᱠᱟᱜᱮ ᱠᱩᱴᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱦᱚᱲ ᱟᱨ ᱢᱟᱨᱥᱟᱞ ᱛᱟᱞᱟᱨᱮ ᱢᱤᱫ ᱪᱮᱛᱟᱱᱤᱭᱟᱹ ᱟᱨ ᱥᱟᱹᱠᱷᱭᱟᱹᱛ ᱚᱱᱩᱵᱷᱚᱵ ᱛᱮᱭᱟᱨᱟᱭ᱾ ᱯᱷᱨᱩᱴᱟ ᱫᱚ ᱢᱤᱫ ᱚᱝᱥᱚ ᱚᱝᱥᱚ ᱵᱮᱵᱚᱥᱛᱷᱟ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱵᱟᱛᱤ ᱠᱚ ᱢᱩᱬ ᱛᱟᱞᱟ ᱵᱟᱛᱤ ᱠᱷᱚᱱ ᱚᱪᱚᱜ ᱟᱨ ᱵᱟᱪᱷᱚᱱᱤᱭᱟᱹ ᱫᱚᱦᱚᱠ ᱛᱮ ᱫᱚᱦᱲᱟ ᱡᱩᱲᱟᱹᱣ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱴᱷᱟᱶ ᱡᱟᱠᱟ ᱨᱮ ᱢᱟᱨᱥᱟᱞ ᱪᱮᱫ ᱞᱮᱠᱟ ᱩᱫᱩᱜᱚᱜ-ᱟ ᱚᱱᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱫᱟᱲᱮ ᱠᱚ ᱧᱟᱢᱟ᱾ ᱯᱷᱨᱩᱴᱟ ᱫᱚ ᱟᱢᱟᱜ ᱡᱤᱭᱚᱱ ᱠᱚ ᱥᱚᱢᱨᱤᱫᱷ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱝ ᱢᱩᱪᱟᱹᱫ ᱢᱟᱨᱥᱟᱞ ᱦᱚᱞ ᱠᱚ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱨᱭᱟ ᱮᱢᱟ, ᱡᱟᱦᱟᱸ ᱟᱞᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱟᱢᱟᱜ ᱠᱟᱹᱞᱯᱚᱱᱟ ᱛᱷᱚᱲᱟ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱥᱟᱹᱨᱤ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Frutta ᱯᱷᱨᱩᱴᱟ ᱞᱟᱢᱯ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Frutta ᱯᱷᱨᱩᱴᱟ ᱞᱟᱢᱯ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Frutta offers a new approach to how individuals interact
with their home lighting by envisioning a floor lamp as a fruit tree.
Current home lighting units are often inflexible in their usage due to being singular units. Frutta introduces a modular system allowing users to customize and control the lighting of their surroundings. The experience of “picking” the lights off of Frutta as if they were fruits creates an intimate and natural relationship between human and lighting. - Dimensions & Packaging
- Main component 160 x 160 x 1080
Lighting unit 110 x 110 x 110 - Tags
- Plant,Lighting,Battery,Floor lump,
- Production Technology
- Steel, Ceramic.
- Design Challenge
- Lighting is primarily an inorganic product that switches on and off. We introduced an emotional experience to lighting.
- Inspiration
- We want everyone to remember picking fruit, which they experienced in childhood. Frutta promises to enrich your life by offering limitless lighting solutions made possible by combining clever design with a bit of your imagination.
- Project Duration
- The project started in February 2020 in Tokyo
- Operation Flow
- Frutta provides three main functions.
1. Frutta allows multiple people within a space to directly control and customize their own lighting needs.
2. Lighting can be used to affect and reinforce our mood. In a situation where one may be trying to concentrate, energize, or relax, users can arrange the lighting to best fit their desired atmosphere. 3. Singular lighting units often present the issue with uneven lighting of a space. Frutta can spread itself out allowing for even and natural ambient lighting throughout a room or space. - Team Members
- Kaori Osawa
Masashi Yamanaka
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