Go Training Institution Branding by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Go Training Institution Branding
by Seethink
Client: Seethink
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #89233The Design
About Go Training Institution Branding
ᱜᱚ ᱴᱨᱮᱱᱤᱝ ᱤᱱᱥᱴᱤᱴᱭᱩᱥᱚᱱ ᱮᱱᱟ ᱮᱴᱟᱜ ᱦᱚᱲ ᱪᱤᱱᱦᱟᱹ ᱨᱮᱭᱟᱜ ᱵᱳᱨᱰ ᱜᱮᱢ ᱜᱚ ᱥᱮᱢᱲᱟᱣ ᱡᱟᱦᱟᱸ ᱮᱴᱟᱜ ᱥᱠᱩᱞ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱮᱱᱟ ᱮᱱᱟ ᱮᱠᱨᱟ ᱦᱩᱭᱮᱱ ᱚᱠᱟᱛᱚ ᱡᱳᱛᱚ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮ ᱡᱚᱛᱚ ᱟᱨ ᱮᱠᱟᱱ ᱨᱩᱠᱷ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱮᱱᱟ ᱨᱮᱭᱟᱜ ᱥᱚᱸᱥᱠᱟᱨ ᱨᱮ ᱢᱮᱱᱟᱜ ᱥᱚᱢᱟᱵᱚᱛᱟᱹᱨ ᱨᱮ ᱨᱮᱞᱟᱴᱮᱰ ᱮᱢᱟ ᱮᱠᱛᱟ ᱡᱳᱛᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱤᱱᱛᱟ ᱠᱟᱱᱟ ᱾ ᱠᱷᱟᱲᱤ ᱟᱨ ᱠᱩᱪᱤ ᱨᱮ ᱛᱮᱦᱮᱱ ᱟᱹᱰᱤ ᱦᱟᱹᱛᱤᱭᱟᱲ ᱪᱟᱞᱟᱵ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱮᱱᱟ ᱮᱢ ᱜᱮᱥᱴᱚᱨ ᱥᱟᱞᱟᱨᱮ ᱡᱩᱲᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱦᱟᱹᱛᱤᱭᱟᱲ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱱᱤᱛᱚᱜ ᱟᱨ ᱡᱟᱦᱟᱱ ᱠᱚ ᱰᱚᱲᱟᱜ ᱠᱚ ᱥᱟᱞᱟᱨᱮ ᱡᱩᱲᱟᱣ ᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚᱲᱟ-ᱠᱩᱲᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱹᱪ ᱠᱟᱱᱟ ᱾ ᱪᱷᱟᱯᱟᱣ ᱚᱠᱟᱛᱚ ᱨᱮ ᱱᱟᱢ ᱠᱟᱰ, ᱚᱞ ᱚᱴᱚᱨ ᱟᱨ ᱥᱤᱠᱷᱞᱟᱣ ᱠᱟᱰ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱱ ᱠᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱪᱷᱟᱯᱟ ᱟᱨ ᱞᱮᱡᱚᱨ ᱮᱱᱜᱨᱮᱵᱷᱤᱝ ᱪᱮᱛᱟᱱ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱪᱤᱱᱦᱟᱹ ᱥᱚᱸᱥᱠᱟᱨ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱛᱮ ᱯᱨᱚᱪᱟᱨ ᱮᱢ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Go Training Institution Branding ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Go Training Institution Branding ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- Dimensions & Packaging
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - Tags
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- Production Technology
- Digital printing, Laser engraving etc.
- Design Challenge
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - Research
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- Inspiration
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - Project Duration
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- Operation Flow
- The institution is a good place to see the achievement and feel the atmosphere.
- Patents
- There are no patents or copyrights in force at the moment.
- Team Members
- Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao - Image Credits
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
