Katsumi Tamura ᱨᱮᱱᱟᱜ Pleady Branding ᱠᱷᱚᱱᱰ ᱯᱚᱨᱤᱪᱚᱭ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Pleady Branding ᱠᱷᱚᱱᱰ ᱯᱚᱨᱤᱪᱚᱭ
Katsumi Tamura ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Good Morning Inc
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#90561 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pleady Branding ᱠᱷᱚᱱᱰ ᱯᱚᱨᱤᱪᱚᱭ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱞᱤᱰᱤ ᱵᱨᱮᱸᱰᱤᱝ ᱮᱠᱟ ᱵᱨᱮᱸᱰ ᱠᱷᱚᱱᱰ ᱯᱨᱚᱜᱨᱟᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱯᱩᱱᱟᱹᱛᱟᱛ ᱴᱮᱯᱤᱝ ᱠᱟᱢᱤ ᱠᱚ ᱾ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱠᱚ ᱛᱮᱭᱟᱨᱠᱮᱫᱟᱭ ᱾ ᱡᱤ ᱮᱦᱚᱵ ᱠᱚ ᱵᱨᱮᱸᱰ ᱧᱩᱛᱩᱢ, ᱵᱨᱮᱸᱰ ᱞᱚᱜᱚ, ᱯᱮᱥᱴᱤᱝ, ᱣᱮᱵᱥᱟᱭᱤᱴ, ᱯᱚᱰᱠᱚ ᱠᱟᱴᱟᱞᱚᱜ, ᱵᱨᱮᱸᱰ ᱪᱚᱲᱟᱨᱟᱭ ᱚᱠᱛᱮ ᱴᱨᱮᱰ ᱥᱚ ᱴᱟᱠᱚ ᱮᱦᱚᱵᱮᱫ ᱠᱚ ᱾ ᱧᱩᱛᱩᱢ ᱟᱨᱥᱟ ᱢᱟᱲᱟᱝ ᱠᱟᱛᱮ ᱟᱨ ᱛᱟᱭᱟᱨ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱠᱚᱢᱩᱱᱤᱠᱮᱥᱚᱱ ᱴᱮᱜ ᱛᱮ ᱢᱮ ᱟᱨ ᱮᱴᱟ ᱴᱮᱜ ᱠᱟᱴᱚ ᱟᱨ ᱢᱤᱫ ᱡᱚᱛᱚ ᱧᱮᱞ ᱛᱚᱦᱚᱨ ᱡᱩᱲᱩᱝ ᱛᱮ ᱴᱚᱸᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱞᱚᱜᱚ ᱦᱟᱲ ᱛᱮ ᱪᱟᱞᱟᱜ ᱟᱠᱟᱱ ᱨᱮᱠᱷᱟ ᱠᱚ ᱠᱚᱴᱮᱨ ᱛᱮ ᱴᱚᱸᱜ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱦᱚᱨᱚᱢ-ᱦᱟᱨᱟ ᱵᱨᱮᱸᱰ ᱨᱚᱝ ᱟᱛᱷᱞᱮᱴ ᱠᱚ ᱨᱮ ᱚᱲᱟᱜ ᱴᱟᱸᱡᱟᱣ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱨᱚᱝ ᱢᱮᱱᱮᱡᱢᱮᱸᱴ ᱛᱮ ᱠᱟᱜᱚᱡ, ᱯᱷᱤᱞᱚᱢ ᱟᱨ ᱥᱠᱨᱤᱱ ᱨᱮ ᱵᱨᱮᱸᱰ ᱨᱚᱝ ᱮᱠᱮᱨᱟ ᱛᱮᱦᱮᱸᱡ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pleady Branding ᱠᱷᱚᱱᱰ ᱯᱚᱨᱤᱪᱚᱭ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pleady Branding ᱠᱷᱚᱱᱰ ᱯᱚᱨᱤᱪᱚᱭ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- ᱴᱮᱜ ᱠᱚ
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- ᱯᱨᱮᱨᱚᱱᱟ
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- PLEADY launched in July 2019.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
