Fabio Alves ᱨᱮᱱᱟᱜ Feira do Alvarinho ᱮᱰᱵᱷᱟᱨᱴᱟᱭᱤᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ

Fabio Alves ᱨᱮᱱᱟᱜ Feira do Alvarinho ᱮᱰᱵᱷᱟᱨᱴᱟᱭᱤᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2020

Feira do Alvarinho ᱮᱰᱵᱷᱟᱨᱴᱟᱭᱤᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ

Fabio Alves ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: MarkaBranka

ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

45,852

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#91133 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Feira do Alvarinho ᱮᱰᱵᱷᱟᱨᱴᱟᱭᱤᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱯᱷᱮᱭᱨᱟ ᱰᱩ ᱟᱞᱵᱷᱟᱨᱤᱱᱷᱳ ᱫᱚ ᱢᱤᱫ ᱥᱮᱨᱢᱟᱠᱤᱭᱟᱹ ᱣᱟᱭᱤᱱ ᱯᱟᱨᱟᱵᱽ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱯᱳᱨᱪᱩᱜᱟᱞ ᱨᱮᱱᱟᱜ ᱢᱳᱱᱠᱟᱶᱳ ᱨᱮ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱜᱷᱳᱴᱚᱱ ᱠᱷᱚᱵᱚᱨ ᱫᱟᱲᱮ ᱞᱟᱹᱜᱤᱫ, ᱢᱤᱫ ᱢᱟᱨᱮ ᱟᱨ ᱠᱟᱹᱦᱱᱤ ᱨᱟᱡᱚᱥᱴᱷᱤ ᱵᱮᱱᱟᱣ ᱦᱩᱭ ᱞᱮᱱᱟ ᱾ ᱟᱡᱟᱜ ᱧᱩᱛᱩᱢ ᱟᱨ ᱥᱚᱥᱱᱚᱜ ᱥᱟᱶᱛᱮ, ᱠᱤᱝᱰᱚᱢ ᱚᱯᱷ ᱟᱞᱵᱷᱟᱨᱤᱱᱷᱳ, ᱱᱚᱝᱠᱟ ᱧᱩᱛᱩᱢ ᱮᱢ ᱞᱮᱱᱟ ᱪᱮᱫᱟᱜ ᱥᱮ ᱢᱳᱱᱠᱟᱶᱳ ᱫᱚ ᱟᱞᱵᱷᱟᱨᱤᱱᱷᱳ ᱣᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱡᱟᱱᱟᱢ ᱴᱷᱟᱶ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱰᱟᱭᱚᱜᱼᱟ, ᱱᱚᱶᱟ ᱢᱳᱱᱠᱟᱶᱳ ᱨᱮᱱᱟᱜ ᱥᱟᱹᱨᱤ ᱱᱟᱜᱟᱢ, ᱡᱟᱭᱜᱟᱠᱚ, ᱢᱟᱨᱟᱝ ᱦᱚᱲᱠᱚ ᱟᱨ ᱠᱟᱹᱦᱱᱤᱠᱚ ᱠᱷᱚᱱ ᱩᱫᱩᱜ ᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱨᱳᱡᱮᱠᱴ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱠᱷᱚᱱ ᱢᱟᱨᱟᱝ ᱮᱴᱠᱮᱴᱚᱬᱮ ᱫᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱚᱱᱟ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱥᱟᱹᱨᱤ ᱠᱟᱹᱦᱱᱤ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱟᱹᱜᱩ ᱞᱟᱹᱜᱤᱫ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Feira do Alvarinho ᱮᱰᱵᱷᱟᱨᱴᱟᱭᱤᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Feira do Alvarinho ᱮᱰᱵᱷᱟᱨᱴᱟᱭᱤᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
ᱴᱮᱜ ᱠᱚ: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
ᱯᱨᱮᱨᱚᱱᱟ: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: From February to July 2019, in Moncao, Portugal.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Fabio Alves
Marcio da Rocha
Rafael Pereira
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: MarkaBranka, 2019