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Taste Connnection X ᱟᱭᱢᱟ ᱠᱟᱹᱢᱤ ᱛᱷᱩᱞᱤ by Chinhua Huang and Chad Fan

Taste Connnection X ᱟᱭᱢᱟ ᱠᱟᱹᱢᱤ ᱛᱷᱩᱞᱤ by Chinhua Huang and Chad Fan is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱮᱠᱥᱮᱥᱚᱨᱤ Competition Category.


ᱨᱩᱯᱟᱮᱠᱥᱮᱥᱚᱨᱤ· 2020

Taste Connnection X ᱟᱭᱢᱟ ᱠᱟᱹᱢᱤ ᱛᱷᱩᱞᱤ

by Chinhua Huang and Chad Fan

Client: TAGather Goods Co., Ltd

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱮᱠᱥᱮᱥᱚᱨᱤ Category

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Colors

The Design

About Taste Connnection X ᱟᱭᱢᱟ ᱠᱟᱹᱢᱤ ᱛᱷᱩᱞᱤ

Taste Connection X ᱫᱚ ᱢᱤᱫᱴᱟᱺ ᱟᱭᱢᱟ ᱠᱟᱹᱢᱤ ᱛᱷᱩᱞᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱛᱟᱭᱚᱢ ᱛᱷᱩᱞᱤ, ᱢᱮᱥᱮᱡᱚᱨ ᱛᱷᱩᱞᱤ ᱟᱨᱵᱟᱝ ᱡᱷᱤᱡᱽ ᱡᱟᱹᱜᱟᱲ ᱞᱮᱠᱟ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱱᱩᱭ ᱛᱷᱩᱞᱤ ᱫᱚ ᱫᱟᱜ ᱵᱟᱝ ᱟᱛᱩᱜ PVC ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱛᱟᱭᱣᱟᱱ ᱨᱮᱱᱟᱜ ᱱᱟᱢᱤ ᱵᱟᱵᱚᱞ ᱴᱤ ᱵᱽᱨᱟᱭᱢᱟᱲᱟᱝ ᱞᱚᱜᱚ ᱠᱚ ᱢᱮᱥᱟᱣ ᱠᱟᱛᱮ ᱧᱟᱢᱟᱜ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱮᱦᱚᱵ ᱪᱷᱟᱯ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱴᱩᱠᱩᱡ ᱫᱚ ᱨᱚᱝᱜᱟ ᱨᱚᱝᱜᱟ ᱫᱷᱟᱨᱤ ᱛᱮ ᱛᱚᱯᱟ ᱢᱤᱫ ᱨᱚᱞ ᱠᱷᱚᱱ ᱟᱛᱩ ᱛᱮ ᱢᱟᱠᱟᱣ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱵᱟᱨᱭᱟ ᱛᱷᱩᱞᱤ ᱨᱮᱱᱟᱜ ᱨᱚᱝ ᱡᱚᱲᱟᱣ ᱫᱚ ᱢᱤᱫ ᱠᱷᱟᱹᱛᱤᱨ ᱵᱟᱝᱟ ᱾ ᱟᱠᱟᱨ ᱫᱚ ᱢᱟᱨᱟᱝ ᱢᱟᱠᱟᱣ ᱵᱟᱸ ᱛᱮ, ᱢᱟᱛᱲᱟᱣ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱮᱦᱚᱵ ᱪᱷᱟᱯ ᱥᱟᱶ ᱛᱮ ᱪᱟᱞᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱯᱟᱥ ᱯᱟᱴᱴᱟ ᱫᱚ ᱢᱤᱫ ᱢᱤᱫ ᱢᱚᱰ ᱠᱚ ᱠᱷᱟᱥ ᱮᱢᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱛᱟᱭᱯᱮᱭ ᱨᱮᱱᱟᱜ ᱦᱚᱨ ᱫᱮᱠᱷᱟᱣ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱮᱛᱚᱢ ᱞᱮᱠᱟᱛᱮ ᱦᱚᱸ ᱠᱟᱹᱢᱤᱭᱟᱜᱼᱟ ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Taste Connnection X ᱟᱭᱢᱟ ᱠᱟᱹᱢᱤ ᱛᱷᱩᱞᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Taste Connnection X ᱟᱭᱢᱟ ᱠᱟᱹᱢᱤ ᱛᱷᱩᱞᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With brand motto of making bag as "portable urban impression from Taiwan", the pattern on the water proof PVC material has blended the most popular bubble tea brand logos from Taiwan.

Each bag is made of fabric randomly cut from the roll filled up with colorful stripes, not a single bag would have identical color way to others. With no additional cut, the design is giving the shape by folding into different forms, whereby each respective function is well defined.
Dimensions & Packaging
Backpack mode: W36cm x H38cm (can fit A4 documents, 13"~15" laptop)
messenger bag mode: W36cm x H24cm
Fully open luggage mode: W 36cmx H92cm
Tags
backpack, messenger bag, waterproof bag, travel bag, color fashion
Production Technology
We use waterproof PVC(high quality synthetic leather) as material which passed SGS exam.

The cotton strap is custom-made with our design print. With adjustable strap, the bag can be turn into different forms.
Design Challenge
In order to ensure no two bags have identical print composition but still stylish, we have to carefully choose the area to be shaped into 3-D form.
Research
Our core brand value is to discover all the high potential daily materials and turn them into valuable design goods. Starting from Taipei, for the long run, we plan to work with cities from all over the world whereby each city images and locally unique materials can be discerned and applied, therefore cultural economies can be cultivated.
Inspiration
The bubble tea drinks started from Taiwan and now have been well-received globally. Taipei street scene is largely made up of colorful signs and waterproof canopy. Combined with these two signature elements from Taiwanese daily surroundings, the design is not only a stylish bag but also a souvenir best presents where it comes from.
Project Duration
N/A
Operation Flow
N/A
Team Members
Brand Director: Chinhua(Andrew) Huang
Designer: Chad Fan
Image Credits
Photographer: An Chen
Video: Chun-Yu Chen

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