Macy’s App Redesign Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱢᱚᱵᱟᱭᱤᱞ Competition Category.
ᱨᱩᱯᱟᱢᱚᱵᱟᱭᱤᱞ· 2020
Macy’s App Redesign Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ
Client: Macy's
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱢᱚᱵᱟᱭᱤᱞ Category
Verified Award Winner
Verify Award Status for #94021The Design
About Macy’s App Redesign Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ
Macy's App ᱫᱚ ᱢᱤᱫ ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ ᱠᱟᱱᱟ ᱚᱠᱟ 2019 ᱨᱮ Android ᱟᱨ iOS ᱰᱤᱵᱟᱭᱥ ᱞᱟᱹᱜᱤᱫ ᱫᱚᱦᱲᱟ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ ᱜᱮ ᱜᱟᱦᱠᱤᱠᱚ ᱥᱢᱟᱨᱴᱯᱷᱚᱱ ᱟᱨ ᱴᱮᱵᱞᱮᱴ ᱠᱷᱚᱱ ᱯᱷᱮᱥᱚᱱ, ᱥᱩᱱᱫᱚᱨᱛᱟ ᱟᱨ ᱚᱲᱟᱜ ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱧᱮᱞ ᱟᱨ ᱠᱤᱬᱤᱸ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱞᱮᱟᱩᱴ ᱫᱚ ᱯᱟᱨᱠᱚᱢ ᱟᱨ ᱟᱞᱜᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱯᱷᱮᱥᱚᱱ ᱢᱤᱰᱤᱭᱟ ᱟᱨ ᱜᱟᱦᱠᱤ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱡᱤᱱᱤᱥ ᱠᱷᱚᱱ ᱧᱮᱞ ᱫᱟᱬᱮᱟᱜ ᱠᱩᱦᱩ ᱮᱢᱟᱜ-ᱟ ᱾ ᱠᱮᱢᱨᱟ ᱟᱹᱰᱤ ᱛᱮᱭᱟᱨ ᱴᱩᱞᱠᱚ ᱫᱚ ᱥᱠᱮᱱ ᱟᱨ ᱯᱮᱭᱢᱮᱱ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱟᱜ-ᱟ, ᱟᱨ ᱟᱜᱢᱮᱱᱴᱮᱰ ᱨᱤᱭᱟᱞᱤᱴᱤ ᱯᱷᱤᱪᱚᱨ ᱜᱮ ᱜᱟᱦᱠᱤᱠᱚ ᱠᱤᱬᱤᱸ ᱞᱟᱦᱟ ᱡᱤᱱᱤᱥᱠᱚ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱫᱚᱦᱲᱟ ᱛᱮᱭᱟᱨ ᱫᱚ ᱟᱹᱰᱤ ᱥᱟᱹᱨᱤ ᱵᱮᱶᱦᱟᱨᱤᱭᱟᱹ ᱟᱹᱨᱤᱡᱟᱹᱨᱤ ᱟᱨ ᱜᱟᱦᱠᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱮᱛᱚᱦᱚᱵ ᱛᱮ ᱛᱮᱭᱟᱨ ᱮᱱᱟ, ᱟᱨ ᱞᱟᱸᱪ ᱛᱟᱭᱚᱢ ᱛᱮ ᱵᱮᱶᱦᱟᱨᱤᱭᱟᱹ ᱡᱩᱲᱟᱶ ᱵᱟᱹᱠᱤᱸ ᱮᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Macy’s App Redesign Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Macy’s App Redesign Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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