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Rotass Haute Joallerie Chongqing ᱜᱟᱦᱱᱟ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Xiaobing Yao

Rotass Haute Joallerie Chongqing ᱜᱟᱦᱱᱟ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱯᱞᱟᱴᱤᱱᱟᱢᱵᱷᱤᱛᱨᱤ· 2020

Rotass Haute Joallerie Chongqing ᱜᱟᱦᱱᱟ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category

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The Design

About Rotass Haute Joallerie Chongqing ᱜᱟᱦᱱᱟ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

ᱨᱚᱴᱟᱥ ᱦᱚᱴ ᱡᱚᱞᱮᱨᱤ ᱪᱚᱝᱠᱤᱝ ᱫᱚ ᱢᱤᱫ ᱜᱟᱦᱱᱟ ᱫᱚᱠᱟᱱ ᱨᱮᱱᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱟᱨ ᱢᱟᱦᱟᱞᱟ ᱨᱮ ᱒᱘᱐ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱟᱨ ᱡᱟᱭᱜᱟ ᱦᱟᱹᱵᱤᱡ ᱯᱟᱥᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱢᱮᱱᱟᱜ ᱵᱮᱯᱟᱨ ᱦᱚᱨ ᱚᱲᱟᱜ ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱵᱮᱱᱟᱣ ᱨᱮ ᱡᱤᱯᱥᱟᱢ ᱵᱚᱨᱰ, ᱤᱥᱯᱟᱛ ᱯᱟᱴᱟ ᱟᱭᱱᱟ ᱟᱨ ᱯᱩᱸᱰ ᱤᱥᱯᱟᱛ ᱯᱟᱭᱤᱯ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱞᱟᱛᱟᱨ ᱢᱟᱦᱟᱞᱟ ᱦᱚᱞ ᱨᱮ ᱡᱤᱯᱥᱟᱢ ᱢᱩᱨᱛᱤ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱱᱟᱜ ᱥᱚᱸᱫᱮᱨᱛᱟ ᱩᱫᱩᱜᱼᱟᱭ, ᱟᱨ ᱛᱟᱢᱵᱟ ᱥᱤᱲᱦᱤ ᱟᱨ ᱟᱭᱱᱟ ᱪᱷᱟᱫ ᱫᱚ ᱪᱮᱛᱟᱱ ᱥᱮᱫ ᱪᱟᱞᱟᱜ ᱨᱮᱱᱟᱜ ᱵᱷᱟᱵᱽ ᱵᱮᱱᱟᱣᱟᱭ᱾ ᱢᱤᱫ ᱩᱥᱩᱞ ᱢᱮᱡᱟᱱᱤᱱ ᱫᱚ ᱡᱟᱭᱜᱟ ᱯᱟᱥᱱᱟᱣᱟᱭ ᱟᱨ ᱣᱤᱡᱽᱟᱭᱤᱯᱤ ᱫᱟᱨᱟᱢ ᱡᱟᱭᱜᱟ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤᱭᱟᱭ᱾ ᱫᱚᱥᱟᱨ ᱢᱟᱦᱟᱞᱟ ᱨᱮ ᱜᱤᱨᱡᱟᱹ ᱚᱲᱟᱜ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱨᱤᱛᱤ ᱨᱮᱱᱟᱜ ᱵᱷᱟᱵᱽ ᱥᱮᱞᱮᱫᱚᱜᱼᱟ, ᱟᱨ ᱢᱤᱫ ᱠᱚᱬᱟ ᱠᱚᱬᱟ ᱦᱚᱨ ᱠᱟᱸᱛᱷ ᱫᱚ ᱦᱤᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱᱟᱜ ᱩᱭᱦᱟᱹᱨ ᱨᱩᱣᱟᱹᱲᱟᱭ᱾

The Recognition

About the A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ

Rotass Haute Joallerie Chongqing ᱜᱟᱦᱱᱟ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Rotass Haute Joallerie Chongqing ᱜᱟᱦᱱᱟ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging
The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags
Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology
The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge
The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research
At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration
The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration
The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow
The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents
Copyrights belong to Xiaobing Yao, 2019.
Team Members
Xiaobing Yao
Image Credits
Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.

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