Float ᱮᱱᱚᱜ ᱠᱟᱹᱢᱤ: ᱫᱟᱨᱩ ᱦᱚᱨᱚ ᱠᱟᱯ by Fang Shih and Tian-Yu Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱨᱟᱸᱰᱷᱟ ᱥᱟᱢᱟᱱ Competition Category.
ᱞᱚᱦᱟᱨᱟᱸᱰᱷᱟ ᱥᱟᱢᱟᱱ· 2020
Float ᱮᱱᱚᱜ ᱠᱟᱹᱢᱤ: ᱫᱟᱨᱩ ᱦᱚᱨᱚ ᱠᱟᱯ
Client: Float
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱨᱟᱸᱰᱷᱟ ᱥᱟᱢᱟᱱ Category
Verified Award Winner
Verify Award Status for #96222The Design
About Float ᱮᱱᱚᱜ ᱠᱟᱹᱢᱤ: ᱫᱟᱨᱩ ᱦᱚᱨᱚ ᱠᱟᱯ
ᱯᱩᱛᱷᱤ ᱚᱲᱟᱜ: Float ᱢᱮᱱᱟᱜ-ᱟ ᱢ�ियाᱫ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱮᱠᱟ ᱠᱟᱯ ᱡᱟᱦᱟᱯ ᱨᱮ ᱵᱟᱵᱚᱞ ᱛᱤ ᱵᱤᱱᱟ ᱨᱮᱭᱟᱜ ᱠᱟᱯᱤ ᱫᱟᱨᱩ ᱦᱚᱨᱚ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱚᱪᱮᱫ ᱠᱟᱱᱟ ᱾ ᱢᱩᱪᱟᱹᱫ ᱨᱮ ᱢᱤᱫ ᱴᱷᱮᱱ ᱠᱟᱯ ᱵᱩᱞᱟᱨ ᱠᱚ ᱫᱟᱨᱩ ᱪᱮᱛᱟᱱ ᱫᱚ ᱛᱟᱦᱮᱱ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱡᱟᱦᱟᱱ ᱠᱟᱯ ᱩᱫᱩᱜ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱚᱱᱟ ᱚᱠᱛᱚ ᱵᱩᱞᱟᱨ ᱟᱨ ᱫᱟᱨᱩ ᱵᱟᱨ ᱛᱮ ᱢᱩᱦᱟᱹ ᱨᱮ ᱥᱮᱴᱮᱨ ᱟ ᱾ ᱡᱟᱠᱟᱛ ᱛᱮ ᱩᱫᱩᱠ ᱠᱷᱚᱱ ᱥᱮᱴᱮᱨ ᱟᱠᱟᱱ ᱟᱭᱢᱟ ᱫᱟᱨᱩ ᱫᱚ ᱚᱱᱟ ᱦᱚᱨᱚᱟᱠ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱡᱟᱲᱟ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱥᱟᱶᱴᱮ ᱦᱟᱹᱴᱤᱧ ᱦᱚᱨᱚ ᱠᱟᱯ ᱨᱮ ᱞᱟᱦᱟ ᱥᱮᱫ ᱟᱭᱢᱟ ᱫᱟᱨᱩ ᱡᱟᱦᱟᱯ ᱚᱠᱛᱚ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱚᱱᱟ ᱵᱟᱛᱟᱣ ᱮᱭᱟᱭ ᱾ Float ᱫᱚ ᱯᱞᱟᱥᱴᱤᱠ ᱤᱱᱡᱮᱠᱥᱚᱱ ᱢᱚᱞᱰᱤᱝ ᱟᱨ ᱥᱤᱞᱤᱠᱚᱱ ᱤᱱᱡᱮᱠᱥᱚᱱ ᱢᱚᱞᱰᱤᱝ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱢᱮᱴᱟᱣ ᱫᱚ ᱑᱐᱆ ᱛᱮᱛᱟᱨ ᱡᱟᱭᱜᱟ ᱑᱐᱆ ᱛᱮᱛᱟᱨ ᱡᱟᱭᱜᱟ ᱒᱓᱆ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱡᱟᱦᱟᱱ ᱠᱚ ᱢᱤᱫᱴᱮᱨᱟᱜ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱯ ᱟᱨ ᱛᱤ ᱵᱤᱱᱟ ᱨᱮᱭᱟᱜ ᱠᱟᱯᱤ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱚᱢ ᱦᱚᱪᱚᱭ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Float ᱮᱱᱚᱜ ᱠᱟᱹᱢᱤ: ᱫᱟᱨᱩ ᱦᱚᱨᱚ ᱠᱟᱯ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Float ᱮᱱᱚᱜ ᱠᱟᱹᱢᱤ: ᱫᱟᱨᱩ ᱦᱚᱨᱚ ᱠᱟᱯ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Also, in this way, the tea will be cooled by ice before drinking, which solves the problem that the straw cups always let people drink the bottom part of the drink which isn’t cooled by ice piece above the drink.
- Dimensions & Packaging
- 106mm x 106mm x 236mm
- Tags
- reusable, cup, bubble tea, sustainable design
- Production Technology
- plastic injection molding, silicone injection molding
- Design Challenge
- The most difficult part in the process is the adjustments of using fluency. Based on our core concept ”the motivation of continuous using comes from a good user experience", we improved and adjusted hundreds of times in details such as the caliber of the rim and the slope of the inner cup, in order to make user has the best drinking experience.
- Research
- “Bubble tea” is an unique street drink culture that is risen in Taiwan since the 1980s. According to media statistics, more than 1.5 billion cups of bubble tea drinks are sold every year in Taiwan, which means there are more than 1.5 billion disposable containers are used every year as well.
Although there are many reusable cups being launched every year in Taiwan, we found that people tend to lower the time of using after buying them. So we did survey, interviews and use mind-mapping to find the reason: the reusable straws are not only difficult to clean, but also not easy to carry around.
That’s why we came up with Float to be the solution to these problems. - Inspiration
- Bubble tea is an unique street drink culture in Taiwan; however, a handful freshness each day brings a billion of disposable plastic cups and plastic straw waste every year. We want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea. reduce the numbers of disposable plastic cups and straws.
- Project Duration
- Started from Nov. 2018 to Dec. 2019
- Operation Flow
- FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Since people make a billion of disposable plastic cups and plastic straw waste while drinking bubble tea, we want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea, and reduce the numbers of disposable plastic cups and straws.
- Patents
- Patented.
Patent No. M584644
Patent Holder. Wu, Tianyu ; SHIH FANG
Year. 2019 - Team Members
- Fang Shih
Tian-yu Wu - Image Credits
- All Images: Photographer Oni Lai
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