Route Route by Adao Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Route Route
by Adao Liu
Client: Personal Project
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #97908The Design
About Route Route
ᱨᱩᱴ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱯᱚᱥᱴᱚᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱮᱴᱚᱠᱼᱟᱜ ᱴᱟᱭᱯᱳᱜᱨᱟᱯᱷᱤ ᱯᱨᱚᱡᱮᱠᱴ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱥᱚᱦᱚᱛᱮᱜ ᱟᱠᱥᱚᱨ ᱨᱩᱯ ᱨᱮᱠᱚᱨᱰ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱥᱚᱦᱚᱨ ᱨᱮ ᱢᱟᱲᱟᱝ ᱵᱤᱨᱚᱡ ᱨᱤᱥᱚᱨᱪ ᱠᱟᱢᱤ ᱠᱚ ᱦᱩᱭ ᱮᱱᱟ ᱾ ᱢᱤᱫ ᱵᱮᱱ ᱨᱮ ᱧᱟᱢ ᱟᱠᱟᱱ ᱢᱤᱫ ᱥᱩᱵᱷᱟᱨ ᱦᱟᱛ-ᱨᱮ ᱚᱲᱟᱜ ᱟᱠᱥᱚᱨ ᱥᱠᱨᱤᱯᱴ ᱮᱢ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱠᱚ ᱡᱳᱦᱟᱨ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱪᱷᱟᱭ ᱮᱱᱟ ᱾ ᱪᱤᱠᱱᱟ ᱚᱴᱚ ᱪᱷᱟᱴᱴᱟᱱ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱟᱨᱠᱟᱨ ᱠᱚ ᱫᱟᱨᱟᱭ ᱟᱠᱟᱱ ᱫᱩᱭ ᱫᱟᱜ ᱨᱮᱠᱷᱟ ᱯᱚᱥᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱫᱮᱠᱷᱟᱣ ᱵᱷᱟᱥᱟ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱾ Route ᱧᱩᱛᱩᱢ ᱟᱨ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱪᱤᱠᱱᱟ ᱮᱴᱚᱜ ᱛᱮ ᱪᱮᱛᱟᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱪᱚᱞᱟᱣ ᱠᱟᱛᱮ ᱢᱤᱫ ᱜᱟᱰᱤ ᱠᱷᱚᱱ ᱩᱰᱩᱠ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱮᱴᱚᱜ ᱛᱮᱭᱟ ᱫᱩᱭ ᱫᱟᱜ ᱨᱮᱠᱷᱟ ᱠᱚ ᱵᱟᱵᱚᱛ ᱢᱤᱫᱟᱹᱭ, ᱡᱟᱦᱟᱸ ᱪᱟᱠᱟ ᱠᱚᱣᱟᱜ ᱮᱦᱚᱵ ᱟᱠᱟᱱ ᱫᱟᱜ ᱥᱩᱰᱩᱲ ᱠᱚ ᱛᱟᱹᱦᱮᱸᱱ ᱢᱮ ᱭᱟᱫᱮ ᱫᱚᱦᱚ ᱮᱫᱟᱭ ᱾ ᱢᱩᱪᱟᱹᱫ ᱯᱚᱥᱴᱚᱨ ᱮᱠᱮᱴ ᱟᱨ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱚᱱᱟ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Route Route ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Route Route ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
- Inspiration
- The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.
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