Tihany Design and Matteo Vercelloni ᱨᱮᱱᱟᱜ CoDe ᱰᱤᱡᱟᱭᱤᱱ ᱢᱤᱭᱩᱡᱤᱭᱟᱢ

Tihany Design and Matteo Vercelloni ᱨᱮᱱᱟᱜ CoDe ᱰᱤᱡᱟᱭᱤᱱ ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱫᱚ ᱥᱟᱝᱥᱠᱨᱤᱛᱤᱠ ᱵᱤᱨᱫᱟᱜᱟᱞᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱥᱳᱱᱟᱥᱟᱝᱥᱠᱨᱤᱛᱤᱠ ᱵᱤᱨᱫᱟᱜᱟᱞᱤ· 2020

CoDe ᱰᱤᱡᱟᱭᱤᱱ ᱢᱤᱭᱩᱡᱤᱭᱟᱢ

Tihany Design and Matteo Vercelloni ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Tihany Design; Matteo Vercelloni

ᱥᱟᱝᱥᱠᱨᱤᱛᱤᱠ ᱵᱤᱨᱫᱟᱜᱟᱞᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#98383 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

CoDe ᱰᱤᱡᱟᱭᱤᱱ ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱵᱟᱵᱚᱛ ᱛᱮ

CoDe ᱫᱚ ᱢᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱠᱨᱩᱡᱽ ᱡᱟᱦᱟᱡᱽ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱨᱮ 1930 ᱥᱮᱨᱢᱟ ᱠᱷᱚᱱ ᱱᱤᱛᱚᱜ ᱦᱟᱹᱵᱤᱡ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ 470 ᱜᱚᱴᱟᱝ ᱩᱫᱩᱜᱽ ᱡᱤᱱᱤᱥ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱟᱞᱟ ᱨᱮ ᱚᱲᱟᱜ ᱥᱟᱡᱟᱣ ᱡᱤᱱᱤᱥ, ᱯᱷᱮᱥᱚᱱ ᱡᱤᱱᱤᱥ ᱟᱨ ᱫᱤᱱᱟᱹᱢ ᱵᱮᱵᱷᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ᱾ CoDe ᱫᱚ ᱵᱟᱨᱭᱟ ᱨᱟᱹᱥᱠᱟᱹ ᱡᱟᱭᱜᱟ ᱛᱟᱞᱟ ᱨᱮ ᱟᱹᱰᱤ ᱦᱚᱲ ᱥᱮᱱᱚᱜ ᱡᱟᱭᱜᱟ ᱨᱮ 400 ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱡᱟᱭᱜᱟ ᱦᱟᱹᱵᱤᱡ ᱯᱟᱥᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱥᱟᱡᱟᱣ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱠᱷᱚᱱ ᱢᱟᱨᱥᱟᱞ ᱟᱠᱟᱱ ᱥᱴᱮᱱᱞᱮᱥ ᱤᱥᱯᱟᱛ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱴᱷᱮᱱ ᱛᱟᱭᱚᱢ ᱢᱤᱫ ᱴᱷᱮᱱ ᱟᱨᱪ ᱠᱚ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱛᱟᱲᱟᱢ ᱦᱚᱨ ᱯᱚᱨᱴᱟᱞ ᱥᱟᱶᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱦᱚᱲ ᱠᱚ ᱱᱚᱶᱟ ᱡᱟᱭᱜᱟ ᱫᱚ ᱦᱚᱨ ᱞᱮᱠᱟ ᱠᱚ ᱯᱟᱨᱚᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱵᱟᱝᱠᱷᱟᱱ ᱵᱟᱨ ᱥᱮᱫ ᱨᱮ ᱩᱫᱩᱜᱽ ᱡᱤᱱᱤᱥ ᱠᱚ ᱧᱮᱞ ᱞᱟᱹᱜᱤᱫ ᱥᱮᱫ ᱛᱮ ᱠᱚ ᱥᱮᱱ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱱᱚᱶᱟ ᱛᱮ ᱦᱚᱲ ᱠᱚ ᱫᱚᱦᱲᱟ ᱫᱚᱦᱲᱟ ᱦᱤᱡᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱚ ᱠᱮᱴᱮᱡᱚᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

CoDe ᱰᱤᱡᱟᱭᱤᱱ ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ CoDe ᱰᱤᱡᱟᱭᱤᱱ ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: As the first design museum on a cruise ship, CoDe showcases the broad and renowned creative Italian talents that transformed the world with innovation, design and style. The collection's 470 exhibits connect to the history of Made in Italy, making these design objects true points of reference for Italy's global influence from the 1930s to the present. CoDe's highly contemporary stainless steel portal meets the challenges of the high traffic space with a series of arches lit from the inside. As the rings of the tunnel separate, guests can veer off the pathway to explore the exhibits.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: 400 sq/m
ᱴᱮᱜ ᱠᱚ: Museum, Italy, Italian, Cruise, Ship, Costa, Design Museum, Costa Smeralda, Culture
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: CoDe is located in a high traffic area onboard Costa Smeralda, along the pathway between two major entertainment venues. In order to allow for flow of movement in this space, the museum was designed around a walking path portal made up of a series of stainless steel arches. Guests have the freedom to move through the museum as a corridor space as well as the invitation to discover the various displays by veering off into the exhibits on each side of the portal. This design encourages guests to return to the museum many times throughout their trip, discovering more of the CoDe collection of iconic Italian design and culture at each visit.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: CoDe aims to present through a selection of artifacts, most of which are still produced today, the vitality of objects and furnishings that remain the classics of Italian design from the 1930s to the present. The museum is a multifaceted self-portrait of Italy over time, an intricate mosaic made up of many stories.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Curator Matteo Vercelloni contributed his expertise in Italian architecture and design as well as extensive research on Italian design from the 1930s to the present. The CoDe collection of 470 exhibits was meticulously researched and selected for its storyline and representation of iconic Italian design, its global impact and its connection to the ship's theme Italy's Finest. Designer Adam Tihany served as Creative Director of Costa Smeralda, creating the theme Italy's Finest and the overall interior vision of the ship. CoDe is the only space onboard that he designed directly.
ᱯᱨᱮᱨᱚᱱᱟ: CoDe, or Costa Design Museum, was conceived as a unique and unifying feature of the new cruise ship, Costa Smeralda. Just as every major international city has a proud display of cultural heritage in its museums, CoDe was created to serve as the metropolitan epicenter of ship and a concentrated summary of the ship's theme, Italy's Finest. CoDe crowns the 3,300-cabin ship with a direct celebration of modern Italian design, from fashion and film to transportation and household objects. CoDe's interactive and engaging experience invites guest to step into the Bel Paese through the most iconic Italian designs.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: CoDe was introduced December 2019 onboard the new cruise ship, Costa Smeralda, as a permanent feature of the ship.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The cruise guest is part of what we refer to as a 'captive audience,' because they are fully engaged with ship activities during the time spent at sea. CoDe is an innovative and high design concept that provides Costa Smeralda guests with a meaningful and fun cultural experience- and one they can continue to interact with and learn from during the duration of their time onboard.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Museum Design: Tihany Design
Design of Exhibitions: Matteo Vercelloni
Curator: Matteo Vercelloni with Paola Gallo
Graphic Design: Cristina Menotti
Movie selection: Roberto Dassoni
Fashion Research and selection: Augusta Grecchi
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, CoDe Portal, 2019
Image #2 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Transportation Exhibit, 2019
Image #3 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Iconic Italian Design Exhibit, 2019
Image #4 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Memorabilia, 2019
Image #5 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Furniture Design Exhibit, 2019