Tomohira Kodama ᱨᱮᱱᱟᱜ Mitsubishi eK X (Cross) Primary Function: ᱵᱨᱚᱪᱩᱨ

Tomohira Kodama ᱨᱮᱱᱟᱜ Mitsubishi eK X (Cross) Primary Function: ᱵᱨᱚᱪᱩᱨ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2020

Mitsubishi eK X (Cross) Primary Function: ᱵᱨᱚᱪᱩᱨ

Tomohira Kodama ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Mistubishi Motors

ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Mitsubishi eK X (Cross) Primary Function: ᱵᱨᱚᱪᱩᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: ᱢᱤᱛ᱖ᱩᱵᱤᱥᱤ eK X ᱫᱚ ᱢᱤᱫ᱒ᱮᱱ ᱠᱨᱚᱥᱚᱵᱷᱟᱨ ᱠᱮᱭ ᱠᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ᱒ᱮᱱ ᱵᱨᱚᱪᱩᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱨᱚᱪᱩᱨ ᱫᱚ ᱜᱟᱰᱤ ᱢᱮᱱᱛᱮ SUV ᱪᱟᱞᱟᱠ, ᱟᱠᱴᱤᱵᱷ ᱥᱴᱟᱭᱞᱤᱝ ᱟᱨ ᱠᱚᱢ ᱛᱮᱞ ᱠᱷᱚᱨᱚᱪ ᱥᱟᱶ ᱢᱤᱫ᱒ᱮᱱ ᱠᱚᱢᱯᱮᱠᱴ ᱢᱚᱰᱮᱞ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱞᱮᱭᱟᱶᱴ ᱫᱚ ᱠᱭᱩᱴ ᱵᱤᱥᱴ ᱠᱚᱱᱥᱮᱯᱴ ᱟᱛᱟᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱜᱟᱰᱤ ᱨᱮᱱᱟᱜ ᱵᱟᱦᱨᱮ ᱰᱤᱡᱟᱭᱱ ᱦᱚᱸ ᱪᱟᱞᱟᱣ ᱠᱮᱫᱼᱟ ᱾ ᱯᱟᱦᱤᱞ ᱧᱮᱞ ᱛᱮᱜᱮ ᱪᱮᱛᱟᱱ ᱡᱚᱛᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱥᱟᱥᱟᱝ ᱟᱨ ᱦᱮᱸᱫᱮᱸ ᱨᱮᱭᱟᱜ ᱢᱤᱫ᱒ᱮᱱ ᱡᱚᱨ ᱡᱩᱰᱟᱶ ᱵᱮᱝᱷᱟᱨ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫᱢᱤᱫ ᱠᱟᱹᱢᱤ ᱟᱨ ᱯᱟᱨᱯᱷᱚᱨᱢᱮᱱᱥ ᱜᱩᱱ ᱫᱚ ᱥᱟᱯᱷᱟ ᱛᱟᱞ ᱨᱮ ᱩᱫᱩᱜᱼᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱨᱚᱪᱩᱨ ᱫᱚ ᱟᱨ ᱡᱟᱦᱟᱸ ᱜᱟᱦᱚᱠ ᱠᱚ ᱱᱟᱶᱟ ᱡᱤᱱᱤᱥ ᱦᱚᱰᱢᱚᱜ ᱥᱟᱱᱟᱢ ᱟᱠᱚᱣᱟᱜ ᱱᱟᱜᱟᱢ ᱦᱩᱭ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Mitsubishi eK X (Cross) Primary Function: ᱵᱨᱚᱪᱩᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mitsubishi eK X (Cross) Primary Function: ᱵᱨᱚᱪᱩᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
ᱯᱨᱮᱨᱚᱱᱟ: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱟᱲᱦᱟᱣ ᱢᱮ

ᱥᱯᱚᱱᱥᱚᱨᱰ