Project Yellow ᱵᱨᱟᱸᱰ ᱯᱨᱚᱪᱟᱨ by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Project Yellow ᱵᱨᱟᱸᱰ ᱯᱨᱚᱪᱟᱨ
by Yu Chen
Client: Hubei University of Technology
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #98980The Design
About Project Yellow ᱵᱨᱟᱸᱰ ᱯᱨᱚᱪᱟᱨ
ᱯᱨᱚᱡᱮᱠᱴ ᱤᱮᱞᱳ ᱫᱚ ᱢᱤᱫ ᱥᱟᱱᱟᱢ ᱠᱞᱟᱶᱟᱨ ᱯᱨᱚᱡᱮᱠᱴ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱚᱛᱚ ᱫᱚ ᱦᱟᱹᱞᱩᱫ ᱜᱮ ᱢᱮᱱᱛᱮ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨᱟᱭ᱾ ᱢᱩᱲᱩᱛ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ, ᱟᱭᱢᱟ ᱥᱚᱦᱚᱨ ᱠᱚᱨᱮ ᱢᱟᱨᱟᱝ ᱵᱟᱦᱨᱮ ᱫᱤᱥᱟᱹ ᱩᱫᱩᱜᱚᱜᱼᱟ, ᱟᱨ ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱥᱟᱶᱦᱮᱫ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱦᱟᱹᱴᱤᱧ ᱠᱚ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ᱾ ᱧᱮᱞ ᱟᱭᱤᱯᱤ ᱞᱮᱠᱟᱛᱮ, ᱯᱨᱚᱡᱮᱠᱴ ᱤᱮᱞᱳ ᱨᱮ ᱢᱤᱫ ᱠᱷᱤᱧᱪᱟᱹᱣᱤᱡ ᱧᱮᱞ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱡᱤᱭᱚᱱ ᱨᱚᱝ ᱢᱮᱥᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱜᱮᱥᱟᱭ ᱢᱩᱲᱩᱛ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱵᱮᱱᱟᱣᱟᱭ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱦᱚᱲ ᱠᱚ ᱵᱟᱝ ᱦᱤᱲᱤᱧ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱢᱟᱨᱟᱝ ᱚᱱᱞᱟᱭᱤᱱ ᱟᱨ ᱚᱯᱷᱞᱟᱭᱤᱱ ᱯᱨᱚᱪᱟᱨ, ᱟᱨ ᱧᱮᱞ ᱦᱟᱹᱴᱤᱧ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱥᱚᱨᱮᱥ, ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫ ᱵᱷᱮᱜᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱡᱮᱠᱴ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Project Yellow ᱵᱨᱟᱸᱰ ᱯᱨᱚᱪᱟᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Project Yellow ᱵᱨᱟᱸᱰ ᱯᱨᱚᱪᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
- Dimensions & Packaging
- Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
- Tags
- Yellow, IP, Creative, Visual, Media
- Production Technology
- Sculpture, 3D model, 3D printing, photography, spot color printing.
- Design Challenge
- I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
- Research
- Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
- Inspiration
- Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
- Project Duration
- The project began in September 2019 and was completed in January 2020.
- Operation Flow
- Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
- Patents
- Yu Chen
- Team Members
- Yu Chen
- Image Credits
- Yu Chen
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
