Be Fly Utopia ᱟᱹᱠᱷᱨᱤᱧ ᱛᱟᱞᱢᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ by Longer Design is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱵᱷᱤᱛᱨᱤ· 2020
Be Fly Utopia ᱟᱹᱠᱷᱨᱤᱧ ᱛᱟᱞᱢᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ
Client: Longer Design
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #99007The Design
About Be Fly Utopia ᱟᱹᱠᱷᱨᱤᱧ ᱛᱟᱞᱢᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ
ᱵᱤ ᱯᱷᱞᱟᱭ ᱭᱩᱴᱚᱯᱤᱭᱟ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱪᱚᱝᱠᱤᱝ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱟᱹᱠᱷᱨᱤᱧ ᱛᱟᱞᱢᱟ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱒᱒᱕ ᱥᱠᱣᱮᱨ ᱢᱤᱴᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱛᱮᱱᱟᱜ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱟᱡᱟᱣ ᱨᱮ ᱢᱤᱫ ᱠᱚᱯᱷᱤ ᱫᱚᱠᱟᱱ, ᱢᱤᱫ ᱯᱩᱛᱷᱤ ᱚᱲᱟᱜ ᱟᱨ ᱢᱤᱫ ᱡᱤᱭᱚᱱ ᱦᱩᱰᱟᱹᱜ ᱴᱷᱟᱶ ᱢᱤᱫ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱜᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ ᱾ ᱢᱟᱲᱟᱝ ᱛᱚᱞᱟ ᱨᱮ ᱠᱚᱯᱷᱤ ᱴᱷᱟᱶ ᱢᱮᱱᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱓᱐᱐ ᱜᱩᱱᱩᱱ ᱑᱒᱐᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱨᱮᱱᱟᱜ ᱦᱮᱸᱫᱮ-ᱯᱩᱸᱰ (ᱜᱽᱨᱮ) ᱨᱚᱝ ᱨᱮᱱᱟᱜ ᱵᱷᱩᱸᱭᱟᱹ ᱴᱟᱭᱤᱞ ᱟᱨ ᱢᱤᱫ ᱠᱟᱶᱩᱱᱴᱟᱨ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱚᱢᱟᱱ ᱜᱽᱨᱮ ᱨᱚᱝ ᱨᱮᱱᱟᱜ ᱤᱴᱟᱹ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱥᱤᱸᱲᱤ, ᱯᱩᱛᱷᱤ ᱟᱞᱢᱟᱨᱤ ᱟᱨ ᱵᱟᱨ ᱨᱮ ᱨᱟᱥᱠᱟ ᱠᱟᱴ ᱨᱚᱝ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱥᱤᱸᱲᱤ ᱟᱲᱮ ᱛᱮ ᱢᱤᱫ ᱩᱥᱩᱞ ᱯᱩᱛᱷᱤ ᱟᱞᱢᱟᱨᱤ ᱫᱚᱥᱟᱨ ᱛᱚᱞᱟ ᱦᱟᱹᱵᱤᱡ ᱨᱟᱠᱟᱵ ᱟᱠᱟᱱᱟ ᱾ ᱨᱚᱲ-ᱨᱩᱲ ᱴᱷᱟᱶ ᱨᱮᱱᱟᱜ ᱪᱮᱛᱟᱱ (ᱥᱤᱞᱤᱝ) ᱫᱚ ᱢᱩᱞ ᱩᱰᱟᱹᱣ ᱪᱮᱛᱟᱱ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱵᱟᱨᱭᱟ ᱯᱚᱴᱚᱢ ᱯᱟᱴᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱟᱜᱟᱢ ᱟᱹᱛᱩ-ᱥᱟᱶᱛᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱞᱚᱞᱚ ᱟᱨ ᱥᱟᱨᱦᱟᱣ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Be Fly Utopia ᱟᱹᱠᱷᱨᱤᱧ ᱛᱟᱞᱢᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Be Fly Utopia ᱟᱹᱠᱷᱨᱤᱧ ᱛᱟᱞᱢᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer abandons the design concept of focusing on marketing and decoration in the traditional sales office, and integrates the concepts of coffee shop, library and life experience hall into the design, aiming to create a warm life experience center for the community, so that people can feel the humanistic care of the design team and the construction unit in the early stage of the house purchase, and also let everyone here can see the true life of the community in the future status.
- Dimensions & Packaging
- The project covers a total of 225 square meters. Different from the new experience of the traditional sales department, this case uses natural materials and colors to create a relaxed, friendly and warm atmosphere.
- Tags
- Interior, Sales Office, Modern, Simple, Natural, Industrial Style, Be Fly Utopia
- Production Technology
- The first floor mainly carries the functions of the coffee shop, which is relatively fashionable in material selection. The ground adopts 300 times 1200 gray tiles, which are randomly patterned on the surface, deliberately giving the impression of years of polishing. The counter top uses the bread bricks popular in recent years, and neutral gray tone is selected. The staircase, bookcase and bar use the log color to render the whole space fresh and natural.
- Design Challenge
- During the construction of the project, due to the conflict between the fire sprinkler on the second floor and the top modeling, the designer had to change the top processing method and redesign the modeling. Based on the advantages of the slope roof of the original structure, the folding board model, which was originally distributed evenly, is simplified into two large folding boards, and on the large side, the board is used for staggered splicing to increase the decoration details.
- Research
- Since the beginning of the project, designers have been exploring how to position this living experience pavilion and what it should bear to create a diversified living space for the future community. Next they consider this space should have what kind of temperament to conform to the life experience, through constant scrutiny, designers use the natural color and white collocation to render for people, with diversified function models for them.
- Inspiration
- It is not only a good business environment, but also a complete industrial community center and a spatial ecosystem. The name of this case is "Be Fly Utopia", which is the owner's consideration and initial intention for the whole project. It takes the meaning from "if you are fragrant, the butterfly will come", and conveys the concept of customer-oriented and craftsman spirit.
- Project Duration
- The project started in October 2018 in Chongqing and finished in March 2019 in Chongqing.
- Operation Flow
- In order to strive for greater use space for the second floor, the floor opening size is controlled to be very small, and the stairs are just enough for people. In terms of space division, the dynamic and static areas are well divided.
- Patents
- Copyrights belong to Xiaodong Zhang, 2019.
- Team Members
- Xiaodong Zhang
- Image Credits
- Image #1: Photographer Min Qian, Negotiation Area, 2019.
Image #2: Photographer Min Qian, Negotiation Area, 2019.
Image #3: Photographer Min Qian, Bar, 2019.
Image #4: Photographer Min Qian, Negotiation Area, 2019.
Image #5: Photographer Min Qian, Public Area, 2019.
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